wiredPRworks

SEPTEMBER 11, 2021

Twenty years ago, today, we remember how 9/11 changed the world – and communications. Reflecting on How 9/11 Immediately Impacted Community PR and Communications. We needed to find ways to communicate quickly, accurately and effectively. Producing a letter took time to write, print or copy and mail.

Communications 81

Communications Community Crisis Film 81

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. While everyone has their own methods of communication, it’s advantageous to expand communication skills by finding inspiration in the advice of other notable communicators.

Communications 78

Communications Radio Sports Social Media 78

Burrelles Fresh Ideas

JANUARY 9, 2024

Search and Monitor Monitoring enables brands and PR agencies to track earned media wins, be aware of up-to-date industry insights, and even keep tabs on competitors from the news (print and online), blogs, social media, and broadcasts in near real-time. We can help!

Pitching 96

Pitching Print Measurement Report 96

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

Here are some “must-dos” along with new tips to incorporate into your media training arsenal. Good media training builds confidence. Typically PR teams prepare spokespeople for different types of media – broadcast, print, online as well as different formats.

Media Training 282

Media Training Training Media Interviews 282

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 62

Writing B2B Analytics Reputation 62

Burrelles Fresh Ideas

OCTOBER 24, 2023

These insights are essential if you are to design communication strategies to reach them, resonate with them, and inspire them to act. Social media platforms, for example, can provide tremendous insight into the attitudes of target audiences. We tailor subscriptions to each of our client’s specific objectives and requirements.

Strategy 97

Strategy Ethics Social Media Data 97

Shift Communications

MARCH 15, 2022

So, publishers are re-imagining their value proposition by broadening their content channel and format strategy in a few main ways, according to the report: They’re not just focusing on print or online articles. They’re investing in audio (ex: podcasts) and video (especially short form) to help fill in their content model.

Strategy 103

Strategy Media Journalism Banking 103

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. When communications is too tied to marketing, it is more difficult to keep a pulse on the broader business,” wrote Tammy L. 12) “Write for businesses.”.

Employee 150

Employee Print Writing Survey 150

Critical Mention

APRIL 28, 2020

2020 NFL Draft: Online News + Print Results. The 2020 NFL Draft brought excitement to teams and fans all across America, but according to our Critical Mention dashboard, the Philadelphia Eagles produced the highest online and print audience, mention and publicity numbers. Share Tweet Share. 2020 NFL Draft: TV Results. SCHEDULE A DEMO.

Radio 78

Radio Print Sports Media 78

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. There are no limits or boundaries to how far a story can extend.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

JUNE 2, 2017

This week, Suki and I sat down to discuss how to create a successful agency from the ground up, the importance of social media in the industry, and the importance of identifying your end goal! How did you discover your passion for communications? I also love writing. What role does social media play in your job?

Travel 243

Travel Agency Social Media Print 243

NewsWhip

AUGUST 17, 2023

You don’t have to work at a media monitoring company to know that generative AI is hot these days. Justifiably, it seems everyone is excited about its capabilities—from writing articles to producing videos. Since the invention of the printing press, I doubt we’ve ever had a bigger surge in content quantity. Probably not.

Product Launch 78

Product Launch Print Measurement Consumer 78

Sword and the Script

FEBRUARY 5, 2019

You can’t just spend your way to success in social media advertising. As I write this post, there are 450+ likes, 50 retweets and 250 comments (screenshot nearby). You just never had to worry about this sort of thing, at this scale, in a world of print ads and billboards. 2) Make it really easy to complain another way.

Advertising 60

Advertising Advertising Social Media Twitter 60

Mora Communications

MAY 7, 2015

And while we’re on the topic, do not confuse social media outreach with a public relations campaign. But, by launching a social media campaign are you simultaneously launching a PR campaign? Let them know you care enough to know who they are and what they write. Copyright © Mora Communications 2015.

Social Media 49

Social Media Newspapers Media Pitching 49

Cision

SEPTEMBER 13, 2017

How you plan to communicate the brand refresh. Maybe it’s no longer aligned with what the market wants, or maybe your offerings have changed and now you need to get back on track in communicating new company goals and expertise. Editorial Guidelines: Establish writing standards to ensure consistency across content. one sheets.

Corporate 270

Corporate Brand Branding Guidelines 270

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage?

Viral 52

Viral Crisis Communications SEO Reputation 52

Solo PR Pro

NOVEMBER 15, 2016

The blog is dead, long live social media! Out with social media, in with mobile! Sounding the death knell on a communication tactic is as old as mankind and will likely never change. Today, professional communicators receive an onslaught of messages on how to drive messaging. The press release is dead!

Communications 40

Communications Newspapers Television Radio 40

Stephen Waddington

MAY 8, 2018

The latest edition of #FuturePRoof published today explores the role of communication in the NHS. Arguably everyone in the NHS, from porter to surgeon, and midwife to Trust chairman, works in communications. 2 Technology versus community care The public is wedded to the notion of doctors’ surgeries and hospitals on every street corner.

Communications 63

Communications Healthcare Print Community 63

Solo PR Pro

JULY 5, 2022

reviewing all the news alerts I have set up for my clients and their industry competitors and fielding urgent emails before devoting the rest of the morning to writing and other client work. Janet Falk, Falk Communications and Research. I write or pitch media in the mornings, so I am only available beginning at noon daily.

Meeting 98

Meeting Writing Pitching Case Study 98

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. Jeremy is also a nationally syndicated journalist and writes for Huffington Post. Social media has moved from just being platforms to now being publishers.

Comparison 120

Comparison Television Print Social Media 120

Stephen Waddington

FEBRUARY 12, 2021

PRCA Council Chair Jules Herd shares insights into how COVID-19 has impacted the PR industry, from the monetisation of traditional media to misinformation. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. Take editorial, for example. This is challenging for PR practitioners.

Crisis Management 88

Crisis Management Print Ethics Local 88

Critical Mention

AUGUST 5, 2018

She is nationally known as one of the foremost speakers in the country on all things social media. Some of her clients include PayPal and Cox Communications and she has previously guest published for sites including CNN and Mashable. Deirdre Breakenridge is the CEO at Pure Performance Communications. Bill Stoller.

Twitter 77

Twitter Radio Social Media Print 77

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Advertising 120

Bianchi Biz Blog

APRIL 18, 2022

These days, we publish our print edition quarterly and focus most of our attention on our website. When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I’m not writing as much as I used to, but I’ve been really proud of the work my staff has been doing since I joined IndustryWeek.

Meeting 78

Meeting Automotive Media Newspapers 78

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. That’s according to an academic study by Julie O’Neil , a professor in strategic communication, and other researchers. More: Journalists Love Twitter, and if Your Job is Media Relations, You Should too 7.

Survey 96

Survey Industry Leadership Study 96

Cision

OCTOBER 26, 2015

Recent upgrades make it easier for brands to identify and engage with influencers and media professionals. The new upgrade is a continuation of Cision’s commitment to producing a solution that supports communication professionals’ complete workflow. New social performance dashboards provide a snapshot of your most important data.

Print 120

Print Software Mobile Writing 120

Cision

SEPTEMBER 29, 2016

Most freelancers list their outlets on their websites; those who don’t usually make them available in front-of-book bios or on social media. Freelancers pride themselves on following good stories, but all of us have certain stuff about which we like to write. I, for instance, edit travel content for Expedia.

Pitching 0

Pitching Journalism Writing Print 0

Shift Communications

JUNE 8, 2018

Take it from ASOS who tweeted earlier this year “Ok, so we may have printed 17,000 bags with a typo. We’re calling it a limited edition,” after sending to print shipping bags that spelled online as “onilne”. appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

Print 83

Print Fashion Writing Google 83

Waxing UnLyrical

MAY 15, 2018

Corporate communications and PR can be a lonely business of sorts. As communicators, we are sometimes holed up in self-imposed exile creating content for others to deliver on ever-shrinking budgets. The idea of doing less with more is not uncommon to communicators. Guest Post by Scott Kaminski. Or are we? Let’s hit it.

Survey 74

Survey Industry Communications Corporate 74

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

Plan a traditional and digital media outreach. The importance of a strategic media outreach plan cannot be stressed enough. For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media. Encourage social sharing. Write a thorough post-event report. .

Pitching 185

Pitching Survey Video Examples 185

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

And being a best-selling author can’t hurt when pitching bylines or features to the media. Whereas it was once important for a book to be printed and distributed by a traditional publisher, today self-publishing is a perfectly acceptable route. It takes time for writing and filming — and a strong, informed point of view.

Case Study 178

Case Study SEO Film Video 178

Prohibition

AUGUST 9, 2017

We have also been shortlisted for Best Use of Digital and twice for Best Use of Social Media for our ‘Making Christmas ‘Real’ Again’ campaign and our work with Watches of Switzerland over in Switzerland for Baselworld. Sorry for the shameless self promotion guys but hey it’s our blog so we can write what we want!

Communications 48

Communications Radio Print Hotels 48

Contently - Strategy

NOVEMBER 3, 2021

Do I need to parse the fine print of a scientific study every time I cite a statistic? Fact-checking becomes even more important when you’re writing about sensitive topics. Dimond recalled writing a piece about how the parents of transgender children have translated their parenting lessons into business and leadership decisions.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned.

Media Relations 152

Media Relations Media Print Software 152

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Ad tech clients want to speak to marketing decision-makers, 3D printing clients target prospective partners in medical or architectural sectors, and so on. Any marketer knows it’s impossible to manage social media and complex targeted outreach without marketing automation software and other tools. What’s your way in?

B2B 120

B2B Customer Service Software Technology 120

PR Insiders

APRIL 13, 2021

For one, they use different business models – some charge monthly retainer fees while others are pay-for-performance, meaning you pay only for actual media coverage. Firms also have a whole range of specialties, from crisis communications to public affairs to research and analysis. Make sure you understand the fee structure.

Radio 78

Radio How To Public Affairs Print 78

Reputation Us

APRIL 18, 2017

Okay, so while your marketing and communications team was toiling away at that news release about the $3,000 donation delivered to a good cause in the form of a Publisher’s Clearing House giant check, it is very likely you had thought leaders quietly doing their job unnoticed. I’m not here to say stop writing news releases.

Leadership 83

Leadership Print Training Radio 83