NewsWhip

JULY 18, 2019

The post Prime Day 2019 divides web & social platforms appeared first on NewsWhip.

Web 74

Web Journalism Brand Branding 74

PRSay

OCTOBER 22, 2020

As Jon Ziomek, associate professor at the Medill School of Journalism, says: “Long paragraphs are a visual predictor that a story won’t work.”. Another reason for super-short online paragraphs: Web visitors lean to the left. You’ll leave with quantifiable targets, tips and techniques for getting web visitors to read your content.

Mobile 182

Mobile Writing Web Journalism 182

Communications Conversations

SEPTEMBER 26, 2014

Case Studies Content Strategy Corporate Blogging brand journalism case studies brand journalism case study content strategy case studies content strategy case study microsoft stories microsoft stories case study' Like I said, overall, Microsoft Stories may be one of the better corporate storytelling sites I’ve seen to date.

Storytelling 165

Storytelling Web Case Study Brand 165

ImPRessions - Crenshaw Communications

JULY 22, 2019

The good news is that the public seems to value the role of journalism, and people are moving to media channels they trust. We have one client, a digital business service, who has found that their business profitability coincides almost perfectly with peaks in web analytics driven by earned media. Good will has value.

Mobile 244

Mobile SEO Web Journalism 244

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly. Just ask Google. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. The public is increasingly skeptical of our institutions, but despite the disruption of traditional media business, journalism still matters. Earned coverage can’t be blocked.

Journalism 185

Journalism Advertising Advertising SEO 185

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. appeared first on Crenshaw Communications.

SEO 279

SEO Print Financial Product Launch 279

ImPRessions - Crenshaw Communications

APRIL 6, 2018

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. The online communications revolution has unleashed a Pandora’s box of disturbing problems that threaten privacy, democracy — even the concept of objective truth. The post Who Is Fighting Fake News?

Government 149

Government YouTube Wikipedia Google 149

PRSay

MAY 4, 2018

” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. Make sure your web heads are short enough to: 1.

Mobile 135

Mobile Real Estate Web Google 135

ImPRessions - Crenshaw Communications

APRIL 29, 2022

According to the 2021 State of Journalism study , 61% of journalists agree that the way most companies share information with the media is outdated. Even though it may be time-consuming and at times grueling, the best PR agencies consistently check the web to confirm email addresses, starting with the outlet’s or reporter’s website.

Agency 170

Agency Media Software Pitching 170

NewsWhip

OCTOBER 24, 2022

Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. She joined the Condé Nast Italia team in 2013, and explains how NewsWhip has helped to tackle the challenges of journalism in the digital age. “As Trend spotting in journalism.

Data 68

Data Trends Journalism Print 68

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. appeared first on Firefly Communications. Think how ‘PRSmith’ could work. >PRSmith or terrible, clunky things.

Journalism 90

Journalism Software Sports Analysis 90

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. It’s a primary communications channel both internally and externally.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Ishmael's Corner

JANUARY 25, 2015

The same concept holds true for communications, although I’m not advocating that you read 500 pages every day. Still, one could make the argument that real reading — setting aside time to read articles from start to finish annotating along the way — holds even more value in the communications industry. Happy reading!

Communications 60

Communications Storytelling Web Journalism 60

PRSay

DECEMBER 27, 2022

As 2023 quickly approaches, communications professionals continue to plan for what the new year holds in store. Despite these challenges, communications professionals may want to reevaluate how they use Twitter. Is it time to invest more of your communications resources into content on Instagram or LinkedIn?

Trends 126

Trends Pitching Twitter Nonprofit 126

Communications Conversations

AUGUST 27, 2019

Communication behaviors have changed. Today, they’re absolutely a key way we all communicate. Heck, even the Wall Street Journal is saying “Yes, You Should Be Using Emojis at Work” (that was the actual headline!). Technology has changed communication behaviors, too. They show up in texts.

Handbook 131

Handbook Guidelines Print LinkedIn 131

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. The smartphone is our connection to the world. Forget the old habits!

Mobile 152

Mobile SEO Web Training 152

Lauri Pehar Borsh

FEBRUARY 7, 2019

’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. Make […].

Mobile 60

Mobile Web Digital PR Journalism 60

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Grace Platon , Communications Strategist, Communicate Grace , LLC . The metaverse, Web 3.0,

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Lauri Pehar Borsh

MAY 7, 2018

’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. Make […].

Mobile 60

Mobile Web Journalism Google 60

Lauri Pehar Borsh

MAY 7, 2018

’” says Andy Bechtel, associate professor at the School of Journalism and Mass Communication at UNC-Chapel Hill. So, write web heads that don’t get truncated by Google, social media channels and mobile apps or else you’ll lose your readers’ attention. Make […].

Mobile 60

Mobile Web Journalism Google 60

Presspage

APRIL 9, 2018

During this webinar Bart Verhulst, Co-founder of PressPage and Niru Gupta, Newsroom Consultant, reveal the secrets for building, promoting and measuring a search engine optimized content strategy centered around your corporate newsroom or brand journalism site. The work of modern communicators has for the most part turned digital.

SEO 79

SEO Engineering Corporate Web 79

Maxim Behar

FEBRUARY 20, 2024

Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. You may have noticed that with the advent of Web 1.0 The last part is the excellent news for the public. This is just one example.

Social Media 59

Social Media Facebook Airlines Web 59

Cision

NOVEMBER 30, 2016

This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism. A New Way for Communications Professionals — and the Influencers They Serve — Sits on the Horizon. Ok, so those were the personal reasons I came to lead Cision’s marketing team.

Software 0

Software Media Leadership Journalism 0

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.

Publicity 120

Publicity Storytelling Journalism Viral 120

Communications Conversations

APRIL 23, 2019

More specifically, how college seniors about to enter the workforce can build, nurture and sustain an effective personal brand online (photo credit below: Mark Jenson , professor, Hubbard School of Journalism and Mass Communication at the University of Minnesota). Typical advice: You need a web site!

Social Media 98

Social Media Brand Branding LinkedIn 98

Cision

SEPTEMBER 28, 2017

The trend creates a ripe opportunity for communicators who manage earned media programs to secure better investments in 2018. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. percent in 2017, hitting $83 billion.”

Media 230

Media Measurement Advertising Advertising 230

PRSay

OCTOBER 2, 2017

Data can also help communicators tell better stories. Read on to learn more about how communicators can use data to tell better stories, and draw a link between their coverage and buyer behavior. By applying data to storytelling, communicators can learn what resonates with people and create campaigns that earn results.

Data 144

Data How To Storytelling Analytics 144

ImPRessions - Crenshaw Communications

AUGUST 28, 2017

Every journalist is scouring the web for stories, and more power to the outlets that scoop a news announcement when they can. Communications here and abroad. Best practice communications tools. To keep the communication clear, invest in the highest-quality microphone and other a/v equipment as possible.

Internal 147

Internal International Skype Meeting 147

Doctor Spin

JANUARY 16, 2024

The social psychology perspective focuses on understanding how individuals behave, communicate, and make decisions within a group. Similarly, the crew members must use communication, observation, and deduction to identify the impostors with limited information. This web series is directly inspired by the popular game “Among Us.”

Wikipedia 52

Wikipedia Film Groups Journalism 52

Reputation Us

AUGUST 1, 2016

August 1, 2016 – LT Public Relations , a Portland-based communications firm, welcomes Nicolas Capistrano as its summer intern. He supported the PR team through media relations and content development for the web, social and print. PORTLAND, Ore., About LT Public Relations. Based in Portland, Ore.,

Internal 60

Internal International Crisis Management Retail 60

Onclusive

JUNE 14, 2017

Yes, you can test messages effectively through A/B testing, UserTesting.com, Facebook ad campaigns, and so forth; but you can also align with your PR team to see which messages are resonating the most with the audiences who are reading articles about your brand in Business Insider, The Wall Street Journal, Inc. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Search Engine Journal. Web Strategy by Jeremiah Owyang.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

NewsWhip

FEBRUARY 12, 2020

Parasite’s historic best picture win was also heavily circulated on the web, with many people who had called for more diverse nominations reveling in the fact that a foreign language film did actually win for the first time. Katherine is a Content Strategist working at the confluence of journalism + marketing. Katherine Ellis.

Film 78

Film Fashion Journalism Storytelling 78

Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. 1) Earned media is sales enablement.

Study 144

Study Media Relations Media Measurement 144

Cision

FEBRUARY 22, 2016

The intention of this piece was to share with you the three most important words that you can use in your communications. In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. ” One study in the Journal of Consumer Research offers a strategy to mitigate this: consistency.

Writing 144

Writing Study Viral Consumer 144