ImPRessions - Crenshaw Communications

AUGUST 28, 2017

International business helps put a PR agency (quite literally) on the map, opening doors to expanded business opportunities. To mitigate the challenges, we start by looking at trends in media coverage of international announcements. International coverage can ultimately affect strategy in the U.S., For instance, a U.K.-based

Internal 147

Internal International Skype Meeting 147

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 151

Analysis Tools Software SMB 151

ImPRessions - Crenshaw Communications

AUGUST 12, 2016

A wave of mild panic is sweeping over public relations agencies all over the land this week as this year’s crop of summer interns prepares to go back to school. If you already have a rigid gameplan for a student intern, be prepared to trash it. Your intern may be a beer geek, an art maven, or a whiz at editing smartphone videos.

Internal 120

Internal International Exercises Ethics 120

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. Here are three main takeaways from their report: 1.

Trends 150

Trends Communications Employee Enterprise 150

NewsWhip

APRIL 27, 2023

The communications and public relations industry is constantly evolving, especially in the digital age. Communications professionals are now creating a suite of best class tools to help them successfully do their job. The graphic design platform is used to create social media images, presentations, videos, logos, and more.

Tools 78

Tools Communications Pinterest Analytics 78

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

Cision

APRIL 21, 2015

Faster phones, the abundance of phones and ubiquitous WiFi make videos that much more appealing. On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators.

Video 120

Video Brand Branding Trends 120

ImPRessions - Crenshaw Communications

JULY 10, 2019

But according to the 2018 USC Annenberg Center for Public Relations Global Communications Report , writing is the skill most valued by PR recruiters. That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Am I boring you?

Case Study 231

Case Study Writing Pitching SEO 231

Burrelles Fresh Ideas

MAY 14, 2024

Social media has become an inseparable part of daily communication between people and businesses. Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Subtitles are used to translate the speech from the video to text. Be clear and concise.

Social Media 93

Social Media Media Video SEO 93

Burrelles Fresh Ideas

JANUARY 30, 2024

This post is the first of our new monthly roundup series, where once a month, we’ll identify hot topics that PR pros and communicators should be aware of, along with our own takes on them. In another incident, an Atlas Air Boeing 747 cargo plane caught fire moments into its flight from Miami International Airport on January 18.

Ethics 97

Ethics Crisis Transportation Airlines 97

PRSay

AUGUST 30, 2022

During the video meeting, he announced that if you were unlucky enough to be on that call, then effective immediately, you no longer had a job. A mass Zoom assault was the wrong communications medium to deliver the intensely personal and disrupting news of job cuts. But communicating on video requires practice and rehearsal.

Employee 86

Employee Real Estate Video Internal 86

ImPRessions - Crenshaw Communications

JULY 21, 2021

I’m old enough to remember the glory days of the NASA program, with its thrilling rocket launches and cinematic splashdowns, so a choppy video of zero-G inside a plane felt a bit like a bad Zoom. The Blue Origin video about the flight was a stilted, lengthy, and overproduced chore. appeared first on Crenshaw Communications.

Tourism 310

Tourism Travel Government System 310

Deirdre Breakenridge

MARCH 7, 2016

On February 24th, IABC NJ, together with Rutgers University and the Rutgers PRSSA chapter, hosted a panel session on “Obtaining & Enhancing a Career in Communications.” If you are hired as an intern, then there is the opportunity to turn the internship into a full-time position. Hands-on social media experience.

Communications 120

Communications Interviews Social Media LinkedIn 120

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Their sensor technology and ability to communicate will accelerate and magnify the changes we are already seeing.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

ImPRessions - Crenshaw Communications

JULY 14, 2021

Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content. Especially in the virtual and hybrid events era, recorded webinar/conference videos can be used after the event for PR and marketing.

B2B 334

B2B Company Case Study Conference 334

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. I skipped this monthly column in February because there wasn’t anything to write about.

Software 132

Software B2B Pitching Data 132

Katie Paine's Measurement Blog

JANUARY 27, 2023

Based on all that experience—and, yes, some data, too—I’ve put together a list of the techniques and tactics that I think will make you a more effective communicator in 2023. Welcome to your new year of communicating. Design your communications from the audience out. Write once, use everywhere.

Communications 40

Communications Measurement Employee Course 40

Onclusive

DECEMBER 22, 2017

I have worked in PR both on the client side and as the internal PR generator (primarily through content marketing).”. It’s all about quality- quality writing, well-produced videos and infographics, and, more than ever, creating immersive, multimedia content experiences. In terms of getting noticed?

Interviews 294

Interviews Strategy Content Marketing Advertising 294

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 198

Writing Communications Marketing B2B 198

Cision

NOVEMBER 30, 2017

When you invite internal and external subject matter experts to contribute to your content marketing program, it’s important to have guidelines for them to follow. Want to write for Cision®? Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types. Interviews.

How To 177

How To Guidelines Content Marketing Video 177

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. That’s one reason why we provide services such as graphic design, data visualization and video.

Media Relations 97

Media Relations Media Social Media Internal 97

Critical Mention

APRIL 17, 2019

Social media monitoring tools can assist with these issues by detecting a crisis with up-to-the-minute alerts to help companies find solutions to communicate with their internal and external stakeholders at a moment’s notice. Vertical videos. Live video. Brand humanization. Conversational commerce. LinkedIn images.

Social Media 156

Social Media Trends Media Instagram 156

PR Conversations

NOVEMBER 5, 2014

A European internal communications veteran explains: In order to help organisations use communications to get results , practitioners should call on simple skills and experience —not a book of runes, silver bullets or magic fairy dust. ” We need to shed some light on employee communications. .”

Employee 103

Employee Communications Internal International 103

Solo PR Pro

MARCH 1, 2022

Stories are an essential part of how we communicate. I use a five-step process to gather information that lets me craft stories that stand out in internal communications and media pitches. I was a curious kid who loved writing things down. Once your notebook is full of clues, write an agenda for your interview.

Interviews 99

Interviews Writing Pitching Internal 99

Maxim Behar

AUGUST 9, 2022

He expressed his opinion about the former government's approach to their PR strategy, as well as their shortcomings in their communication with the Bulgarian citizens. Maxim: This is neither the first nor the last government to lose battles in the field of communications, its presentation, and the work it has done. Purely strategic.

Government 52

Government Communications Strategy Social Media 52

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. Ethical issues with creating your own echo chamber.

Ethics 80

Ethics Employee Communications System 80

PRSay

JULY 27, 2020

For communicators, that means eliminating hype, jargon, buzzwords and corporate-speak. These contrived communications are the exact opposite of the natural conversations employees engage in everywhere else,” the authors noted. Here are some tips for doing just that: • Write for the reader. By doing so, employees will relate.

Employee 196

Employee Leadership System Corporate 196

PRSay

FEBRUARY 21, 2023

After studying video at a small college, Melton joined the United States Marines Corp. The school imparted “a breadth of knowledge — how to write, how to ask questions, how to speak.” Melton is now communications strategist for the Johns Hopkins University Applied Physics Laboratory in Laurel, Md. Sponsored by the U.S.

Storytelling 66

Storytelling Writing Journalism LinkedIn 66

Waxing UnLyrical

OCTOBER 17, 2012

Video is a wonderful tool for telling a compelling story. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work. That said, one of the challenges a number of my clients face is a desire to use video but a very limited budget with which to work.

Video 88

Video Interviews Resources Creativity 88

Sword and the Script

DECEMBER 13, 2022

And because I’ve spent time in-house on the vendor side I can write about this topic in depth. Scale to compete with incumbents; Prowly adds media monitoring; Cision releases internal DE&I report; World’s First-Ever NFT Press Release. The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter.

Blogging 161

Blogging B2B Software SEO 161

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. In college, I majored in mass communication with a media studies concentration. To help all the new and aspiring content marketing interns out there, I decided to create this syllabus.

Content Marketing 111

Content Marketing Marketing SEO Video 111

ImPRessions - Crenshaw Communications

MAY 15, 2017

Most new hires will get broad exposure to the range of essential PR skills, from writing to research, to media outreach, and their work may touch several different PR sectors, from financial to fashion. While some PR firms boast comprehensive intern or entry-level programs, they may be short on actual PR practice and long on busy work.

Skype 147

Skype Agency Meeting Software 147

Ethical Voices

APRIL 22, 2024

I’m now the CEO of B2 Communications. Before starting B2 Communications, I’ve always been in the agency world. At B2 Communications, we focus almost exclusively on business-to-business communications. We were showing videos, but I decided not to send the videos. And would they be used against us?

Report 91

Report How To Ethics Nonprofit 91

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Shift Communications

MAY 17, 2023

By Leslie Clavin, VP, Editorial Services For two decades, SHIFT has guided clients through communications challenges as automation and artificial intelligence entered, disrupted and transformed their markets, from healthcare to manufacturing to transportation and beyond. For a fun exercise, ask ChatGPT to write your bio.

Publicity 78

Publicity Guidelines Training Transportation 78

Business Wire

MARCH 14, 2018

(These rules are loosely adapted from the 2018 All for Content conference ) By Simona Colletta – International Media Relations Specialist, Paris Social Media is changing the way businesses interact with customers. This will generally keep the user around for a few more seconds to know more about what you are trying to communicate.

Social Media 159

Social Media Mobile Media Video 159

ImPRessions - Crenshaw Communications

OCTOBER 15, 2019

Sometimes we communicate through journalists who have their own story priorities. When speaking or writing to promote a business, pretend you’re making a 30-second video. A great story will focus on high-stakes moments, like early failures, internal or external conflicts, or business threats.

Storytelling 140

Storytelling How To Software Small Business 140