PRSay

JULY 6, 2022

My two-year assignment in Beijing extended to 11 years in China where I also led corporate communications for Ford Asia Pacific. I was a PRSA member off and on during my time abroad, including serving as an international delegate at large in 2014. We need to find the facts, understand the news and communicate compellingly.

Communications 95

Communications Internal International Travel 95

Deirdre Breakenridge

SEPTEMBER 26, 2016

Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Many of these findings support and add to what you reported in your book, “ Social Media and Public Relations: Eight Practices for the PR Professional. – Marlene Neill.

Publicity 150

Publicity Policies Social Media Study 150

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue. Am I doing enough?

Publicity 171

Publicity Nonprofit Customer Service Writing 171

PRSay

OCTOBER 12, 2021

I had never heard of, much less seriously considered, public relations until my supervisor at a nonprofit organization where I was working part-time suggested it. He connected me with the opportunity to explore communications and public relations, which led to an internship at a PR agency. Because it wasn’t paid.

Nonprofit 196

Nonprofit Financial Community Leadership 196

PRSay

JULY 10, 2023

To avoid inflicting lasting reputational damage, communicators need to quickly decide whether to react to divisive political events. Now is the time to consider your organization’s values, map where they align and misalign with those of stakeholders and then implement a political-communication strategy for your brand.

Brand 145

Brand Branding Nonprofit Government 145

Deirdre Breakenridge

NOVEMBER 21, 2018

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. Sarah Huckins is a Program Associate at the US Water Alliance and a Master’s candidate at American University’s School of Communication. Everyone needs to start somewhere.

Communications 171

Communications Nonprofit Training Study 171

Onclusive

DECEMBER 6, 2019

Spend two days mastering the latest and greatest in Communications Measurement. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. International Association of Business Communicators (IABC) World Conference .

Conference 329

Conference Marketing Case Study Measurement 329

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Most of the public relations programs have similar courses.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Onclusive

JANUARY 25, 2019

International Association of Business Communicators (IABC) World Conference. The 2019 conference will explore new challenges and opportunities facing the communication profession. Public Relations Society of America (PRSA) International Conference. Dates: June 9-12, 2019. Location: Vancouver, British Columbia.

Conference 256

Conference Content Marketing Marketing Internal 256

Waxing UnLyrical

JULY 30, 2015

The July edition of #measurePR focused on an area most PR pros don’t often think about: internal communications. Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. measurepr.

Internal 40

Internal International Communications Measurement 40

Ethical Voices

APRIL 22, 2024

I’m now the CEO of B2 Communications. Before starting B2 Communications, I’ve always been in the agency world. At B2 Communications, we focus almost exclusively on business-to-business communications. We’ve been working with a nonprofit that we’ve done work on and off for about 12 years.

Report 90

Report How To Ethics Nonprofit 90

Deirdre Breakenridge

FEBRUARY 13, 2015

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. We’ve invited a few special guests to join our discussion who will share their expertise on healthcare issues and the many advancements that we’ve seen in communications. Anneliz Hannan ( @AnnelizHannan ).

Healthcare 150

Healthcare Community Twitter Communications 150

Scott Public Relations

APRIL 9, 2021

According to the Edelman Trust Barometer , it isn’t government, media or even nonprofits. Both approaches start with values that are then communicated positively, dramatically and authentically. The post Some Thoughts on Trust appeared first on Healthcare, Insurance & Technology PR | Scott Public Relations.

Insurance 104

Insurance Insurance Nonprofit Healthcare 104

Waxing UnLyrical

JANUARY 4, 2012

In the midst of your New Year cheer – which is well-deserved and much needed – would you take a moment to give a really great gift to nonprofits worldwide? One that is important to the nonprofit community is the.ngo domain (pretty obvious why, right?). Give a New Year’s Gift to Nonprofits Worldwide.

Nonprofit 69

Nonprofit Community Internal International 69

Solo PR Pro

NOVEMBER 12, 2019

Department of Labor Bureau of Statistics just released data showing that there are six “public relations specialists” for every one reporter. While I’m happy to see the communication industry grow, I would like to see that growth because of an increase in the perceived value of our industry and respect for the talent it requires.

Media Relations 50

Media Relations Communications How To Media 50

Waxing UnLyrical

DECEMBER 23, 2011

In the midst of your holiday cheer – which is well-deserved and much needed, would you take a moment to give a really great gift to nonprofits worldwide? One that is important to the nonprofit community is the.ngo domain (pretty obvious why, right?). All it will take is one click. I’m serious. Why you should do this.

Nonprofit 66

Nonprofit Community Internal International 66

Reputation Us

MARCH 8, 2020

In response to the unprecedented and fast-changing national reaction to the coronavirus virus, ReputationUs has implemented a designated and discounted array of rapid response services for businesses and nonprofits, if needed. Critical decisions, timely actions and ongoing communications are urgently warranted. Contact RepUs.

Nonprofit 88

Nonprofit Crisis Financial Training 88

Cision

JULY 27, 2016

Monique LeNoir, national director of communications at United Negro College Fund, says that nonprofits need to consider the human element when asking for donations. How did you get your start in PR and communications? UNCF is a fast-paced organization with a lot of moving parts, local offices and internal divisions.

Nonprofit 120

Nonprofit Local Travel Social Media 120

PRSay

APRIL 5, 2022

A few years ago while serving in an internal communication role for a large Catholic health system, I worked alongside nuns who would sing, “We are standing on the shoulders of those who came before us.” Additionally, they discussed how we, as communicators, can add to the dialogue around workplace diversity.

Resources 142

Resources Nonprofit Groups System 142

PRSay

JUNE 7, 2021

Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

PRSay

AUGUST 13, 2020

Those of us who are activists may be reluctant to go public about our affiliations for fear of losing clients or alienating the boss or C-suite. In those cases, do we swallow our discomfort and remain professional above all else, or do we join the employees who are rising up as internal activists?

System 189

System Public Affairs Employee Nonprofit 189

Deirdre Breakenridge

JUNE 8, 2016

Recent and current public relations graduate students at New York University’s School of Professional Studies, Srishti Assaye , Margaret DeJesus and Sabrina Ruiz , will discuss how to utilize social media to seek out professional opportunities. Margaret DeJesus : Margaret DeJesus, M.S., Margaret DeJesus : Margaret DeJesus, M.S.,

Social Media 150

Social Media Pitching How To Media 150

Solo PR Pro

OCTOBER 5, 2021

You could say Doug Levy was born to work in the media and communications industry. He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. From journalist to PR pro.

Meeting 97

Meeting Handbook Newspapers Government 97

ImPRessions - Crenshaw Communications

MARCH 16, 2016

For a public relations professional, it’s annoying to read about “ DIY PR. His nonprofit group was struggling with some perception issues, and because I have some direct experience and a strong interest in his area, I was moved to try to help. So, does DIY PR work? I don’t think so. Beware the opportunity cost.

Nonprofit 120

Nonprofit Training Media Relations Course 120

Reputation Us

OCTOBER 15, 2019

Nonprofit Reputation Program. Nonprofits want to tell their stories and support their causes. To do this successfully, nonprofits must, among many other things, take care of their reputation. The six-month collaboration includes: an audit of the nonprofit’s current reputation internally (e.g.,

Nonprofit 60

Nonprofit Guidelines Reputation Crisis Management 60

Burrelles Fresh Ideas

NOVEMBER 7, 2023

I didn’t get into the public relations and communications industry through a traditional career route. This article aims to help you understand what to expect and the pros and cons of working for a PR agency or integrated communications firm. When I began, I had no idea what to expect.

Agency 90

Agency Energy Crisis Management Industry 90

ImPRessions - Crenshaw Communications

JUNE 15, 2017

It’s inspiring to meet freshly minted public relations or communications grads looking to crack that first job in their chosen field. They might be looking to join a large international company as the newest corporate communications hire, or want to break into PR at a nonprofit group. Not necessarily.

Agency 122

Agency Nonprofit Corporate Training 122

PRSay

OCTOBER 5, 2016

When I told a friend I’d be visiting his hometown of Indianapolis for PRSA International Conference, the response was a tad on the harsh side. “A A public relations conference here in a state that effectively drove out business due to a public relations disaster? That’s irony,” he wrote.

Conference 111

Conference Nonprofit Hotels Internal 111

Cision

JULY 28, 2016

That work helped me to land my first PR job as a publications specialist for a hospital—ergo my entry into health care PR. Turned out, I also loved communications strategy. These include physicians, providers, payers, public health and patients. I was hooked. What are some of the biggest PR challenges health care brands face?

Pharmaceuticals 120

Pharmaceuticals Nonprofit Healthcare Travel 120

Waxing UnLyrical

AUGUST 14, 2012

Two separate posts by public relations professionals, though, caught my attention and brought my feet back to earth. The first was an interview in eMarketer Daily newsletter with the eminently wise Brian Solis , in which he emphasized the human side of online communication. And that aspect of communication is never going to change.

Publicity 98

Publicity Pinterest Nonprofit Twitter 98

Deirdre Breakenridge

JANUARY 27, 2020

We were in an uphill battle when it came to educating the public that gender issues still existed. Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. The word “bias” was not a term associated with women.

Film 252

Film Marketing Nonprofit Education 252

Prakkypedia

DECEMBER 17, 2018

As long as reputation, stakeholders and relationships are important to organisations – across nonprofits, private enterprise, government and more – PR will continue to be useful and valuable. Related reading A Snapshot of Public Relations , which explains the difference between PR and marketing]. What’s working? Is anything missing?

Nonprofit 78

Nonprofit Crisis Communications Enterprise Crisis 78

PRSay

APRIL 15, 2019

Visit this link for more information about the Accreditation in Public Relations process. My objective was to complete all steps to earn the Accreditation in Public Relations by August 2018. The process brought me closer to the discipline of being a communicator and the talented practitioners I call colleagues.

Nonprofit 118

Nonprofit Conference Study Retail 118

PRSay

JUNE 7, 2022

Find more articles on crisis communications in the May 2022 issue of Strategies & Tactics. As strategic communicators, we know the importance of planning for a crisis. Our Chapter used the PRSA Crisis Communication Certificate Program , Cutlip & Center’s “Effective Public Relations,” Gartner and our own experiences on the job.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Waxing UnLyrical

MARCH 26, 2012

One of the most fun projects I’ve worked on recently was Oxfam America’s (OA) International Women’s Day (IWD) 2012 campaign. And as they opted in (hopefully) to be communicated to by the organization, OA would be able to convert them to evangelists for OA’s work and donors to the organization. The project.

Case Study 102

Case Study Internal International Study 102

Waxing UnLyrical

OCTOBER 10, 2012

I’ve been known to “occasionally” jump on my soapbox to rail against everything from students’ inability to write coherent sentences to public transit systems’ inability to provide anything vaguely resembling “service.”. Then I explain (for the bazillionth time) that that is the beauty and the challenge of public relations.

Publicity 92

Publicity Ethics Nonprofit Local 92

Waxing UnLyrical

OCTOBER 4, 2017

Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. ” Which is why a recent PRWeek article quoting WE’s “president of international” (yes, this is actually his title) saw my jaw hit the floor in record time. .”

Internal 43

Internal International YouTube Nonprofit 43