article thumbnail

Code Green: Effective Crisis Communication in Healthcare

Buchanan PR

Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. In this blog post, we will explore strategies for effective crisis communication in healthcare settings.

article thumbnail

Join the #PRStudChat Community for a State of Healthcare Communications Twitter Chat on February 17th

Deirdre Breakenridge

ET, the #PRStudChat community will participate in a Twitter chat discussion focused the state of healthcare communications. The healthcare arena has experienced continuous change with social media empowering the digitally demanding patient. She is the editor of Ragan’s Health Care Communication News. Event PR 2.0

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Thought Leadership Series: McKesson Better Health Tour – Demonstrating Healthcare Innovation with Action

Shift Communications

Established brands are often challenged by their deep roots and longevity in the marketplace when it comes to claiming true healthcare innovation. As one of the oldest and largest healthcare companies in the nation, McKesson serves more than half of U.S. Driving Healthcare Innovation. hospitals and 20 percent of physicians.

article thumbnail

In Praise of Trade PR For B2B Companies

ImPRessions - Crenshaw Communications

Publications dedicated to a specific industry, whether healthcare, manufacturing, or financial services, may lack the broad reach of a national news site, but they engage the decision-makers critical to a B2B organization’s growth. More thought leadership opportunities. Others require membership fees. Trade stories are foundational.

B2B 319
article thumbnail

PR Strategies For Disruptive Technologies

ImPRessions - Crenshaw Communications

PR played a pivotal role by enlightening audiences about the wider applications of blockchain – from supply chain management to healthcare – thus fostering increased acceptance and adoption. With the potential to revolutionize industries from gaming to healthcare, XR technology carries huge promise.

article thumbnail

The Challenges for Health Care Communicators as a New Normal Emerges From the COVID-19 Crisis

PRSay

As hospitals and health care services gradually reopen in the coming weeks and months, communications and PR professionals will be helping patients, caregivers and staff adjust to the new normal after COVID-19. For communicators, the challenge is to help people feel comfortable about returning to their doctors and hospital services.

article thumbnail

COVID’s impact reveals global leadership crisis, as people worldwide express fears of corruption

Agility PR Solutions

It’s certainly no surprise that “access and affordability to healthcare” and “communicable/infectious disease containment and prevention” were tied as the top two priorities of people worldwide during the COVID crisis, according to a new global survey.