Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. Broadly, across the industry, cybersecurity has become increasingly important for customers.

Software 129

Software B2B Pitching Data 129

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Here are some of the most common mistakes made by new businesses. Worse, they may let the news trickle out without a proper media strategy. Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human. Bad timing. Still others bring in the PR firm too soon.

Agency 205

Agency Pitching Internal International 205

Solo PR Pro

DECEMBER 27, 2022

Thrive PR and Kelly Kirkendoll ( Founder/CEO) won four PRSA Dallas Pegasus Awards, including the top award in two categories (Internal Communications Program and Publication, Print or Digital), a Pegasus Award of Honor for Most Effective Campaign on a Budget and BEST OF SHOW! Phyllis Weiss , president, Weiss Communications, Inc.

Print 58

Print Financial Journalism Healthcare 58

ImPRessions - Crenshaw Communications

JULY 14, 2016

When PR agency professionals plan a product launch or news announcement, we do it with close attention to detail. Even if the news isn’t directly relevant, we naturally avoid happenings that trigger cascading stories that could fight with our news, like the opening of the Olympic Games, Election Day, or big pop culture events.

Product Launch 120

Product Launch Trade Shows Government Comparison 120

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Trends and technical advancements have influenced how news is both distributed and consumed.

Financial 164

Financial Video Consumer Data 164

Cision

JULY 26, 2017

Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post. Financial -> (Income, Net Wealth). More Categories -> Facebook Categories.

Social Media 233

Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Yes, 2017 feels like a lifetime ago, given our breakneck news cycle, but there were plenty of public relations lessons over the year for big brands and business categories. After the election, most mainstream news organizations got busy reminding us why they’re needed with a renewed commitment to quality journalism. The Winners.

Airlines 180

Airlines Reputation Journalism Crisis 180

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. It aims to communicate with these groups to create a favourable overall company image. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. Since Semrush is a public company, the price tag would be deemed financially “immaterial” to the business operations. Most industry professionals recognize that PR and SEO work together. PR tech mentions.

SEO 135

SEO Content Marketing Marketing Software 135

Newsfile

MAY 11, 2023

It’s no wonder then that many businesses choose to write a press release about ESG news. Along with this, shareholders and stakeholders expect to see important environmental, social and governance (ESG) communications. Therefore, companies can distribute the following newsworthy press releases as part of their ESG communications.

Writing 52

Writing Energy Training Education 52

Communications Conversations

NOVEMBER 7, 2014

Actually, it’s a bit of a re-imagination of a former series I had titled “Insider Conversations” where I highlighted people who had changed jobs recently, agencies who had won new accounts, and folks who had won awards. Basically, the news in our industry here in Minneapolis from the last few months.

Sports 124

Sports Mobile SEO Storytelling 124

Critical Mention

JUNE 19, 2019

Then you can narrow down your target audience by identifying your current customers and then segment your audience by categories like demographics and audience type. For example, industry articles might be very successful on LinkedIn and Twitter, but not have as high of engagement on Facebook. Start producing content. Jolie Shapiro.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Sword and the Script

AUGUST 30, 2022

These are both terrible terms, but I’ve adopted the latter as the moniker for these monthly roundups about the PR software vendor community – and I’m inclined to keep it. CommsTech does seem like the broader category. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. Listen and hear.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Shift Communications

JANUARY 12, 2017

Today, we wanted to share a refresh on the similarities and differences between the two business categories. Media relations is just one of many techniques we use as PR professionals in an attempt to promote our clients and share their news with the general public. So what’s next? So what does that tell us?

Strategy 60

Strategy Publicity Media Relations Social Media 60

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. 7,500/month.

Agency 84

Agency Enterprise Technology Analytics 84

Ishmael's Corner

MARCH 10, 2015

It was fitting that Gigaom communicated the news with raw honesty: “Gigaom recently became unable to pay its creditors in full at this time. We have clients who fall under the category we affectionately call “deep tech.” When an industry is fighting for survival, change happens, sometimes of the radical variety.

Media 60

Media Construction Newspapers Technology 60

Ethical Voices

JULY 25, 2022

. Joining me on this week’s episode is Filomena Fanelli , CEO of Impact PR & Communications. And it turns out a love of reading, keeping up with current events and news, and someone who enjoys writing in long form and telling stories are the kind of things a PR pro is made of. Are you the only solution in this category?

Ethics 81

Ethics Training Real Estate Agency 81

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Financial transactions such as a round of funding or M&A.

Industry 88

Industry Media Technology Employee 88

Communications Conversations

MARCH 6, 2018

On a much more practical level, I really view my job as being the chief security officer and standard-bearer for Cargill’s social media, ensuring that our company is not the next company that winds up in the news for getting our Twitter account hacked. I am pretty sure that this is just a byproduct of the way the industry developed.

Social Media 102

Social Media Media Corporate Resources 102

ImPRessions - Crenshaw Communications

APRIL 8, 2021

” The sector has dropped from being seen as our most trusted industry in 2020 to only the ninth most trusted business category in 2021. Worse, social media companies averaged a score of just 46, below all other business categories. The news isn’t all bad. As a sector, technology has lost its luster.

Reputation 305

Reputation Privacy Data Advertising 305

PR 20/20

MAY 12, 2016

The marketing services industry is in a state of flux. As I wrote in my first book, The Marketing Agency Blueprint , “We are on the cusp of a truly transformational period in the marketing services industry. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Finding Your Match.

Agency 40

Agency Marketing Financial System 40

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

NewsWhip

JUNE 10, 2021

The media are very quick, they’re very perceptive, and they obviously have to be because there’s a 24-hour news cycle and they need to maintain the latest and greatest sources of information. ” Whether it’s on the social vector scale of NewsWhip or the online news sources, and then you can start to go from there.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. ” #4: Deirdre Breakenridge (New Jersey, US). Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . The best, worldwide.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 24, 2019

A survey of 300 leaders in businesses with more than 1,000 employees found about one third did not understand the duties of their communications shop – and even fewer saw the value. The survey found 30% of B2B respondents cited news coverage as the way they “people learn about new products online that they can use for their day jobs.”

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

SEPTEMBER 2, 2014

It was hard, but I loved the power of words to change the way a product or company was viewed in its category, or even redefine its category. That role required me to provide communication strategy, manage account teams globally to achieve results, and keep clients excited to work with us.

Content Marketing 112

Content Marketing Mobile Google B2B 112

Stephen Waddington

DECEMBER 5, 2018

News brands that uphold high editorial standards such as The Associated Press, Reuters, and publications such as The Economist , and The Financial Times , thrive. Trust in journalists ranks at 89% indicating that we place a value in the individual source of news rather than the media brand. It was a communication revolution.

Media Relations 115

Media Relations Media Print Newspapers 115