PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

Measurement 171

Measurement Communications Analysis Data 171

PRSay

JANUARY 22, 2021

The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. Internal communication goes beyond the employee. Communications will play a key role in promoting the vision and programs. Empathy is essential.

Trends 184

Trends Communications Skype Employee 184

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. About Barbara Rozgonyi.

Financial 52

Financial Social Media Banking Media 52

ImPRessions - Crenshaw Communications

SEPTEMBER 9, 2020

But a smart communications approach can help change or expand a company’s identity, which in turn helps build a healthy valuation for the business. Our firm was brought in by a successful email services provider (ESP) who had built and bought technology to expand its services into marketing automation and digital marketing.

Banking 327

Banking Financial Employee Technology 327

Agility PR Solutions

FEBRUARY 26, 2024

As tragically ironic as it seems, it keeps proving to be true—the more money and effort that brands and communicators pour into technology to smooth out their customer experiences, the more impatient consumers are getting about a cascading series of shortfalls.

Consumer 96

Consumer Financial Technology Brand 96

ImPRessions - Crenshaw Communications

NOVEMBER 8, 2023

According to The New York Times, FTX lacked crucial elements of corporate governance, including a chief financial officer, a human resources or compliance department, or a board of directors. Few questioned the absence of peer-reviewed research on the Theranos technology, and the culture of secrecy as a Holmes quirk.

Government 227

Government Corporate Resources Ethics 227

Cision

JUNE 30, 2017

The need for earned media professionals, including communications and traditional PR, to catch up to their peers in advertising and marketing is real, and it’s urgent. But, we must continue to be a thought leader and driver of this industry transformation, not just a technology and best practices enabler. It’s an exciting time.

Communications 0

Communications Publicity Media Measurement 0

PRSay

FEBRUARY 2, 2024

Communications trends that emerged in 2023 promise to gain further momentum as 2024 continues. Last year also saw advances in measurement technologies that allow PR pros to tangibly prove their business impact. Here are a few predictions that PR pros should take note of as we enter February. CSR stresses quality over quantity.

Trends 178

Trends B2C Video Measurement 178

Newsfile

NOVEMBER 28, 2023

These filings are your company’s financial showcase and are crucial for maintaining a solid reputation. Understanding Year-End Filings The Importance of Year-End Filings Year-end filings are like your company’s financial scorecard. They’re important because they: Show your company’s financial health.

Financial 110

Financial Software System Data 110

Cision

AUGUST 17, 2017

Big data is behind many of the greatest technological breakthroughs of the 21st Century. It might seem hard to believe, but many communicators are still using methods and techniques that date back to the 1970s. The post The Big Data Opportunity for Communicators appeared first on Cision. PR will always be a creative discipline.

Big Data 166

Big Data Data Communications Creativity 166

Newsfile

DECEMBER 13, 2023

.” Artificial Intelligence is advancing rapidly, and professionals in investor relations are quickly adopting AI prompts for IR and technologies to improve their strategies. This article offers AI prompts to help IR professionals enhance outcomes and address communication needs more effectively.

Financial 105

Financial Crisis Management Training Analysis 105

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

Shift Communications

OCTOBER 26, 2022

By Amanda Munroe, SVP, Technology. Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness.

Communications 78

Communications Analysis Leadership SEO 78

Reputation Us

FEBRUARY 13, 2024

Thank you, Indiana Technology Institute of Technology for inviting ReputationUs’s President Casey Boggs to the Indianapolis Business Journal “Power Breakfast” on Monday, February 12, 2024. “We’re in a new era of connectivity in Indiana that aims to close the digital divide.”

Journalism 109

Journalism Technology Construction Financial 109

Sword and the Script

SEPTEMBER 19, 2022

CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.

Survey 81

Survey Corporate Communications Financial 81

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech.

Technology 120

Technology Pitching Insurance Insurance 120

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Recent industry polling indicates that showing the ROI – in other words, the bottom-line impact – of PR initiatives is now a must-do for the modern communicator.

Pitching 370

Pitching Data Privacy Writing 370

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. For communicators, there’s have been a handful of studies published that will help you think it through. The Financial Times 79%. TechCrunch 85%.

Study 165

Study Communications Survey Pitching 165

Solo PR Pro

AUGUST 5, 2019

There’s no doubt that technology continues to have an impact on the PR industry. So much so that the USC Annenberg School for Communication and Journalism issues an annual Global Communications Report based on survey results from PR professionals and students and, new this year, CEOs of small, mid-size, and large organizations.

Technology 66

Technology Trends Survey Report 66

Cision

JULY 24, 2015

credit card issuers and merchants adopt new EMV (Europay, MasterCard and Visa) chip-card technology to address certain types of fraud, some consumers are already looking ahead. As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. Interest in mobile payment technology.

Mobile 120

Mobile Financial Retail Technology 120

5W PR

JANUARY 2, 2020

While corporations have always been legal entities in their own right, new communication technologies have forced a change in the way companies communicate. In many ways, that change is to the benefit of said companies, as it allows them to provide timely information, making them active members of the community.

Corporate 120

Corporate Communications Consumer Community 120

Cision

OCTOBER 24, 2016

It wouldn’t quite be accurate for me to write that “earned media is back,” because to many communicators, it never actually left. Where it has been lagging behind paid and owned, however, is in the crucial layer of technology and data that brings automation, integration and attribution to earned media campaigns.

Communications 120

Communications Media Technology Data 120

5W PR

JANUARY 16, 2020

Two-way communication between organizations and their constituencies is the definition of today’s Public Relations. That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Three PR and Communication Trends to Watch. Niche Targeting. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

PRSay

DECEMBER 7, 2023

Greentarget, the strategic communications firm where I work as director of media relations, recently surveyed 100 journalism students and new professionals in the field. For communicators, here are some takeaways from our report “ Next-Gen Journalists: Navigating Misinformation, AI & The Future of Journalism.”

Journalism 165

Journalism Real Estate Survey Report 165

The Hoyt Organization

JANUARY 23, 2023

Financial technology has revolutionized the financial services sector with solutions that make it easy for users to access financial services and make transactions quickly and securely. As a result, the fintech industry has seen immense growth with a compound annual growth rate (CAGR) of about 17%.

Strategy 83

Strategy Publicity Financial Technology 83

Reputation Us

OCTOBER 23, 2023

On October 24, 2023, Casey Boggs, president of ReputationUs and Sameer Somal, CEO of Blue Ocean Global Technology , will be co-presenting a continued legal education (CLE) session to more than 70 attorneys of the Wyoming State Bar on the topic, “Law & Reputational Risks–Court of Law & Court of Public Opinion.”

Reputation 88

Reputation Publicity Education Corporate 88

Presspage

JUNE 16, 2023

In this post, we explore the current capabilities of AI and look at the predictions about AI and its future for Investor communications. When it comes to conducting financial analyst meetings, AI-powered platforms can also assist. After all, corporate communications is no longer about sending press releases.

Financial 78

Financial System Ethics Data 78

Critical Mention

AUGUST 2, 2018

The impact of technology on public relations is accelerating. As such, PR pros must determine how they can best leverage technology to stay current. In the end, technology is at the heart of most organizations. To maintain a competitive edge companies need to effectively use technology that makes sense for their specific needs.

Technology 60

Technology Crisis Communications Pitching Software 60

Shift Communications

SEPTEMBER 13, 2017

Financial services, as an industry umbrella term, includes personal finance, M&A, credit card related services, and robo advisors—just to name a few. What does Shadow Banking mean for a financial PR program? The Rise of Shadow Banking. As expected, the “big” banks offer something in all of these areas. Pivot Your PR Program.

Banking 79

Banking Financial Advertising Advertising 79

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 174

Reddit Software B2B Technology 174

Reputation Us

APRIL 15, 2024

See our first article in this series on the financial benefits of managing your reputation. It represents the culmination of positive experiences, consistent quality and effective communication between a brand and its customers—all essential elements of a sound reputation management plan.

Reputation 78

Reputation Financial Consumer Survey 78

ImPRessions - Crenshaw Communications

JULY 20, 2021

And, just recently, we here at Crenshaw Communications helped our client Innovid make the announcement of its intention to merge with ION to go public in this way. . It’s wise to have communications material drafted and circulating as soon as possible to avoid delays on media outreach due to legal review.

Pitching 296

Pitching Financial Media Training Training 296

Stern + Associates

OCTOBER 12, 2023

Understanding the impacts of emerging technologies on business and society isn’t just about becoming familiar with the latest gadgets or AI like generative programs ChatGPT and DALL-E. and he’s advised PwC on climate technologies. and he’s advised PwC on climate technologies.

Energy 62

Energy Technology Government Financial 62

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Guest post by Crenshaw Communications intern, Jordan Farbowitz . So for example, if we want to pitch a story about cybersecurity, we’ll look for people in the technology, IT security, or financial verticals. The post Terms You Overhear During A PR Internship appeared first on Crenshaw Communications.

Journalism 344

Journalism Internal International Pitching 344

5W PR

FEBRUARY 19, 2024

Today’s wellness consumers are faced with navigating diverse landscapes of physical fitness, mental health, mindfulness, financial well-being, and more. From yoga mats to financial planning apps, show that the company understands the customer’s unique journey. Offer apps, guides, or online communities to support their progress.

Consumer 78

Consumer Industry Brand Branding 78

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I do a lot of work in fintech – and all those vendors have financial professionals on staff.

Analysis 142

Analysis Tools Software SMB 142

Onclusive

DECEMBER 16, 2020

As we enter 2021, the world at large and communications professionals in particular find themselves at a significant turning point. PR will be expected to shift the focus toward value-based communications, including the prevalent topic of health and safety, and corporate reputation will start taking center stage as a key success metric.

Industry 221

Industry Content Marketing Corporate Analytics 221