Stephen Waddington

JANUARY 15, 2020

There were some clear misses in my original essay: social media activism, internal communications, storytelling and professionalism in PR. The resurgence of internal communications Internal communications is one of the hottest areas of contemporary PR. Time served is the typical measure of competence of PR.

Storytelling 78

Storytelling Internal International Social Media 78

Beyond PR

SEPTEMBER 12, 2016

With the rise of social media and the Internet, branding has become a vital and highly visible business facet, making it more important than ever for marketers and communication professionals to stay on top of brand management. Unlike intuition, though, branding can and must be quantified, measured and adapted to consumer preferences.

Measurement 40

Measurement Reputation Brand Branding 40

Shift Communications

DECEMBER 8, 2016

Samanage, an enterprise service management company, wanted to go beyond general technology media coverage and become a leading voice in the technology services space. Position company as the leader in IT Service Management & Enterprise Service Success. Raise share of voice (SOV) against large enterprise competitors.

Survey 60

Survey Data Brand Branding 60

Sword and the Script

JUNE 30, 2020

That speaks to the well-rounded nature and problem-solving capabilities of the professional communicator. While a problem solver can be productive in almost any organizational structure, communicators often find themselves reporting up through marketing channels. >>> Looking for a B2B tech PR with expertise and execution?

Report 118

Report Publicity Survey B2B 118

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. 2) SocialChorus adds new employee comms products. SocialChorus is an employee communications platform that announced several new products at its customer conference. The company currently has 47 reviews on G2 Crowd. all 210 U.S.

Industry 87

Industry Media Technology Employee 87

Waxing UnLyrical

FEBRUARY 19, 2014

Advanced social media monitoring skills are a critical component of effective social media communications. By the same measure, “monitoring” sounds less sinister than surveillance, but they’re really the same thing. Let’s focus on employee privacy in the workplace. For instance, employers can’t monitor employees continuously.

Social Media 96

Social Media Privacy Media Training 96

Sword and the Script

JANUARY 14, 2020

She’s a former colleague and friend and currently heads communications for the Auto Care Association. She talks about key issues she helps her organization communication, transitioning from a corporate role to work with an association and how she deals with the challenges we all face in PR and comms – like proving value.

Marketing 79

Marketing Data Wireless Industry 79

Sword and the Script

NOVEMBER 5, 2019

The feature enables “enterprises to analyze customer conversations from owned data sources” and let the Talkwalker AI engine analyze it. The new look and feel, called Fjord , is modeled after the simplicity found in many consumer apps – the continued consumerization of enterprise technology. What sort of data? This stuff is expensive.

Internal 64

Internal International Data Media 64

Cision

OCTOBER 16, 2017

The podcast will be published each month and feature topics about issues in earned media communications today along with knowledgeable experts. Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate.

Media 202

Media Storytelling Technology Data 202

Sword and the Script

OCTOBER 29, 2019

Some of the important things you can do with the newsroom include: Schedule the time you want a press release to be published; Embed social content or multimedia; Auto-post the announcement on your social channels when it is published; Integrate Google Analytics for measurement. You can also edit things easily. 3) Prezly distribution.

Pitching 63

Pitching Analytics Enterprise System 63

Communications Conversations

MAY 1, 2015

He recognized early how Twitter could help him and AmFam on several fronts, including driving deeper connections with agents and employees, as well as simplifying his life by aggregating news and information into one place for easier consumption. Salzwedel going out of his way to interact with and promote AmFam employees on Twitter.

Social Media 60

Social Media Media Twitter Insurance 60

Prohibition

AUGUST 4, 2021

You can’t afford to risk your reputation on the wrong communications strategy. Talent – brands with positive reputations attract better employees. Customer satisfaction – A measure of how well customers are satisfied by a particular brand, service or experience can drive improvements, ultimately leading to improved reput.

Reputation 62

Reputation Brand Branding SEO 62

PR 20/20

JULY 6, 2020

Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). Employee Certifications. As an agency, we require all employees to be HubSpot certified before they’re able to have certain portal permissions. But guess what? Websites.

Training 72

Training How To Course Software 72

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Flack's Revenge

DECEMBER 11, 2019

Zander Steele – Director of Enterprise Sales at HyperScience , a company that transforms insurance document processing with machine learning. Selecting the POC team; and setting up the right communications process at the beginning. It’s a company that helps employers provide employees with student loan repayment programs.

Insurance 31

Insurance Insurance Financial Measurement 31

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. This] is the year of power to the people,” says Valerie Di Maria, principal of the communications and marketing firm. Brands are beginning to over-rely on data and measurement.

Trends 150

Trends Communications Employee Enterprise 150

PR 20/20

AUGUST 22, 2017

Human Resources is uneasy about adopting an employee social media policy. You’re likely to spot apprehensions among legal advisors, whose jobs hinge on saying what they mean and meaning what they say , and the c-suite, who are accustomed to polished, traditional corporate communications. It Risks Rejection. Pick Your Battles.

Marketing 87

Marketing Resources Technology Internal 87

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. “I see a few things. More show and less tell.

Marketing 190

Marketing Content Marketing Data Social Media 190

ImPRessions - Crenshaw Communications

JUNE 12, 2020

From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards. But six years after their first diversity reports, a string of technology players have seen only marginal increases in the number of black employees.

Technology 248

Technology Company Enterprise Community 248

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

“Until we relate one public relations measure to another…we will never be able to show causation from our communication programs.” Likely advocates for a complete set of instructions, complemented by a comprehensive measurement framework—one that puts all the possibilities into a logical order. ” Fraser Likely.

Conference 40

Conference Measurement Communications Employee 40

Sword and the Script

JUNE 23, 2015

Thinking Differently about Employees and Content. Janet Fouts , who founded Tatu Digital Media , read this post – Scale Content Marketing: Employees are the Secret – and invited me to a Google Hangout to discuss it (She previously produced The Friday Hangout , a regular weekly show with Steve Farnsworth and Adam Helweh ).

Enterprise 60

Enterprise Content Marketing Engineering Marketing 60

Burrelles Fresh Ideas

JULY 25, 2023

Even the best company with the best products and the happiest employees will flounder if the public doesn’t know about it. Building organization with Enterprise Resource Planning systems Enterprise resource planning systems (ERPs) are arguably some of the most important tools business leaders can incorporate to help manage operations.

Tools 74

Tools System How To Software 74

PR 20/20

MAY 12, 2016

Large enterprises commonly look for niche expertise in core digital disciplines such as content marketing, paid search, SEO, social media monitoring, and analytics to complement internal marketing teams. Their value and success will be measured by outcomes, not outputs.”. However, these digital-savvy firms are in short supply.

Agency 40

Agency Marketing Financial System 40

Mindful Marketing

MARCH 21, 2020

The gig lasted for about a day before “Amazon pulled his items and thousands of other listings for sanitizer, wipes and face masks” and “eBay soon followed with even stricter measures.” ” Best Buy : “The first [goal] is to protect our customers, employees and their families. .”

Viral 75

Viral Marketing Retail Transportation 75

Sword and the Script

NOVEMBER 9, 2021

In executing our mission of becoming the largest capital markets communication platform we have attracted over 2500 corporate issuers, along with numerous investment banks to our suite of products,” wrote Q4 Founder and CEO Darrell Heaps in a blog post. SocialChorus/FirstUp announced an email tool for internal communications.

Software 93

Software Banking Technology Data 93

Rock the Status Quo

FEBRUARY 9, 2015

Perhaps they don’t have an internal brand ambassador program of any kind ( a what? ), and they are terrified at the very THOUGHT of giving employees online freedom and autonomy. How can you measure success of the long-form posts? Publish employee posts on the corporate blog. It’s a win-win for everyone.

Corporate 100

Corporate Leadership Brand Branding 100

Burrelles Fresh Ideas

JUNE 13, 2023

Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution. Equally important is recognizing what resonates best with your intended market — including their preferences and preferred communication channels- then delivering tailored content accordingly.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Sword and the Script

AUGUST 6, 2019

I asked co-founder and COO Jered Martin about pricing for the new model and here’s what he said: “We are launching our pricing plans starting in September and will offer four tiers: free, beginner, professional, and enterprise. The newly acquired Notified business, provider of cloud-enabled media, monitoring and measurement tools.”.

Marketing 63

Marketing Pitching Corporate Tools 63

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. The right workflows for content help measure performance accurately and inform key stakeholders of its progress. Execute a larger internal communications plan.

eBook 120

eBook Product Launch Software Internal 120

PRSay

SEPTEMBER 12, 2016

And to stand alongside pioneers — giants of public relations and communications — including Harold Burson, Larry Foster, Marilyn Laurie, Daniel Edelman, Bill Nielsen, Jon Iwata, as well as my predecessor as CEO of Ketchum, Dave Drobis, who was inducted into the Hall of Fame eight years ago, this is the greatest honor of my professional life.

Leadership 0

Leadership Agency Education Communications 0

Contently - Strategy

JULY 31, 2019

Ultimately, marketers and media employees want the same thing— engaged audience members —but we’ve all been taught to talk about attention and audience using industry-specific terms. No matter why you’re reading this, these thirteen alphabetically listed terms should help you communicate across the divide. Hub and spoke.

Content Marketing 85

Content Marketing Marketing Media SEO 85