Measurement Digest: Measuring Internal Communication
Institute for Public Relations
JULY 1, 2023
This research is provided by the IPR Measurement Commission The COVID-19 pandemic spurred a resurgence in employee communication.
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Institute for Public Relations
JULY 1, 2023
This research is provided by the IPR Measurement Commission The COVID-19 pandemic spurred a resurgence in employee communication.
PR in High Definition
APRIL 27, 2023
When employees become advocates, they act as a reliable source of truth. Step 1: Where do you stand on employee sentiment? Before creating any kind of communications strategy, you must understand the current sentiment of your workforce. Also, there are often synergies between your communication goals and HR goals.
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Sword and the Script
NOVEMBER 22, 2022
About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. select all that apply).
Burrelles Fresh Ideas
DECEMBER 5, 2023
In the dynamic landscape of modern workplaces, effective internal communication is paramount. It serves as the lifeblood that fuels organizational synergy, promotes transparency, and provides a sense of community among employees. It may feature unintuitive interfaces, causing employee confusion and frustration.
ImPRessions - Crenshaw Communications
FEBRUARY 27, 2023
Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff.
PRSay
JULY 6, 2020
As parts of the country continue to emerge from the coronavirus shutdown, business owners are rethinking their workspaces to help their employees feel safe and productive. Twitter and Square, for example, have both announced that their employees can continue to work remotely. But not everyone has those options. Wear cloth face covers.
Institute for Public Relations
MAY 24, 2023
This blog is provided by the IPR Organizational Communication Research Center. Internal Communication (IC) is an essential part of any organization’s success. It is the backbone of a company’s culture and its ability to drive performance, engagement, and commitment among employees.
Agility PR Solutions
DECEMBER 2, 2019
A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm PoliteMail Software.
Wadds Inc.
MARCH 19, 2024
As organisations manage a complex business landscape, the internal communications function can demonstrate its value as a strategic management function. My focus as a public relations practitioner and management researcher is on elevating the internal communications function's role in management. The headlines are challenging.
Onclusive
MARCH 18, 2021
Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? All too often people shy away from measurement and metrics that go beyond SOV, but there are many valuable and interesting ways to measure.
Cision
NOVEMBER 13, 2017
In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of what’s required to accurately measure earned media. I am deceptively youthful looking (maybe?)
5W PR
JANUARY 15, 2024
Strategic communications, when effectively deployed, can have a profound impact on organizations, businesses, and individuals. It goes beyond the tactical dissemination of information and aims to align communication efforts with overarching goals and objectives.
Sword and the Script
JUNE 23, 2020
A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. At least in the interim.
Onclusive
SEPTEMBER 27, 2017
Social media has fundamentally changed how people communicate in times of crisis. Just this month, victims of Hurricanes Harvey and Irma used social media to communicate with first responders, know where gas was available and follow emergency updates. Notifications from monitoring and measurement tools can help you with 24/7 coverage.
Onclusive
JANUARY 14, 2021
Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! Building an impactful communications team. As an executive, you have the power to set up your communications team for success from the start. Outlining clear roles and responsibilities.
ImPRessions - Crenshaw Communications
OCTOBER 11, 2023
The National Cybersecurity Alliance (NCA) responded by emphasizing the need for increased employee training to deal with the human element involved in many cyber threats. NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees.
Mindful Marketing
NOVEMBER 21, 2021
Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees. From a personnel perspective: It’s better to keep existing employees than it is to hire new ones.
Onclusive
MARCH 31, 2021
A communications crisis can be one of the most difficult situations in your career. Here are three steps for effective crisis communications management: 1. Empower your employees and advocates with information and let them know when to escalate to others. Have a crisis plan (not just ideas). No brand is immune.
Sword and the Script
MARCH 26, 2019
Tying outcomes to communications has long been a challenge. That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. What metrics are communicators tracking?
ImPRessions - Crenshaw Communications
MARCH 20, 2018
A positive public perception helps inspire employees, recruit new talent, protect a brand from negative PR, and differentiate its offering from that of the competition. Measuring Corporate Reputation: Perception or Performance? The post How PR Measures Corporate Reputation appeared first on Crenshaw Communications.
Cision
MAY 16, 2016
It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations. IPR defines organizational clarity as the extent that “employees recognize a line-of-sight between their job and the marketplace they operate in, against the backdrop of the company’s strategy.”
Onclusive
NOVEMBER 23, 2021
Gone are the days when business success was measured solely by profitability. Corporate reputation has become the most important brand asset—a company with a favorable public image is more appealing to customers, employees, investors, and other stakeholders.
Cision
OCTOBER 18, 2017
Read on to learn more about how PR can bring measurement into the digital era. At Origami Logic , we recently conducted a survey of marketers with Brand Innovators and the results showed that companies innovative in the area of marketing performance measurement are striving to get a cross-channel perspective of campaign performance.
Onclusive
SEPTEMBER 25, 2020
Understanding critical public conversations is key to building purpose-driven communication programs. How Coursera has used data to measure the impact of their stories and pivot when needed. How to ensure mission-consistent communication from all employees. Vice President, Global Communications. Speaker Info.
Waxing UnLyrical
AUGUST 26, 2015
Your average internal communicator is lonesome. That, my friends, is why employee communication measurement is in the state it is in. I know the rationale: Not a numbers person, got into this field to write, my boss doesn’t care about measurement, leadership understands our value, etc. She’s busy. Really busy.
PR News
OCTOBER 24, 2018
Money can’t buy you love and it can’t buy you passionate employees, but it surely can buy you more resources. The post Here’s Where Communicators are Hoping to Invest More Resources appeared first on PR News Blog. When posed with the question of “What would you do with a 15% increase in your budget?,”
Deirdre Breakenridge
FEBRUARY 26, 2019
Here’s a simple test for you to take, and it all comes down to a series of questions about how you FEEL before you communicate. When you FEEL this means you’re able to Face Fears , communicate with Empathy , use Ethics and good judgment and discover how much you Love your mission.
Onclusive
JUNE 11, 2021
Key messages are the essence of what you wish to communicate, serving as the foundation of your communications strategy and giving it focus and control. Successful brands put a lot of thought into their messaging, how they want to deliver those messages, through which channels, and how they want to evolve them over time.
Shift Communications
JANUARY 17, 2023
It has made communications strategy trickier — and more crucial — for organizations of all sizes and kinds. Focus on performance communications. What does a performance communications strategy look like? And prepare to stay agile, with those channels, tactics and budgets, as you work toward a set of measurable goals.
Onclusive
AUGUST 10, 2021
Welcome back to our blog series about earned media strategy and measurement! This week, we’re focusing on one of the primary functions of communications and PR—producing impactful content that resonates with your brand’s key audiences. Elizabeth Barrett. VP Research, Gartner. Who is your audience?
ImPRessions - Crenshaw Communications
MARCH 12, 2020
The rapid rise of public health warnings about COVID-19 and the ripple effects of the pandemic and our coping strategies pose a particular challenge for any organization, especially its communicators. The effect on employee health is still unclear, and the full business impact has only begun. Make a plan. Manage expectations.
Onclusive
OCTOBER 28, 2021
Corporate reputation has surpassed profitability in its importance to business success—today’s customers, employees, investors, and other stakeholders have many choices, and they are leaning toward companies with a stellar public image. Ultimately, ESG is used to measure sustainability and societal impact of an organization.
Burrelles Fresh Ideas
MAY 9, 2023
In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.
Axia PR
OCTOBER 26, 2021
With the current voluntary turnover rate at 25% (almost double what it was three years ago) and costing an average of 33% of an employee’s annual salary to replace them, it’s time to think about retention measures for keeping your corporate communications, public relations, and marketing employees.
Sword and the Script
NOVEMBER 5, 2020
Brands that emphasize employee experience (EX) and customer experience (CX) achieve business growth nearly 2x faster If you take care of your employees, they’ll take care of your customers, and everything else will fall in place. That was one CEO’s wisdom for a VC-backed tech startup where I worked ages ago. The real kicker?
Sword and the Script
AUGUST 1, 2022
The volume of comms work has grown and changed, according to the 482 respondents to the fifth annual JOTW Strategic Communications Survey, which is being released today. More and more crisis communication events that interrupt the general flow of work in our area. More digital communications; not in person anymore.”.
Onclusive
NOVEMBER 8, 2023
Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.
Sword and the Script
OCTOBER 25, 2022
90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.
PRSay
SEPTEMBER 28, 2020
When speaking with professional communicators and journalists, Lata Nott often finds herself offering directions about her specialty area. Here, she offers a preview of her speech and discusses what she calls “First Amendment-ish” issues: Our Conference theme this year is “Strategic Communications: Navigating a World Disrupted.”
Sword and the Script
SEPTEMBER 19, 2022
CEOs and business leaders are increasingly recognizing the value of corporate communications; investors say comms can increase company valuations. This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you.
PRSay
FEBRUARY 23, 2024
In the post-pandemic era, communicators have an opportunity to start fresh with their careers. In this new era, we can apply an entrepreneurial mindset when looking for our next communications jobs. There are more ways than ever to become a well-informed job candidate and employee. Target your job searches.
Sword and the Script
JULY 13, 2021
Top communications challenges are 1) too many priorities 2) cutting through the noise and 3) working with “leaders that don’t understand comms” (36%) – educating execs is “superpower” . When businesses face a problem they don’t know how to solve, it tends to turn to one of two departments for help: legal or communications.
Onclusive
JUNE 2, 2021
PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.
Onclusive
OCTOBER 22, 2020
The partnership is designed to help companies take control of their reputation and public relations priorities by bringing together two of the most important data sets for the modern communicator. Our customers are managing corporate communications across numerous issues, but corporate reputation is foremost for many of them.
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