Sword and the Script

JUNE 13, 2023

The survey asked, “What can communications professionals do to make your job easier?” Research, read, be active in the respective community and write compelling pitches. You can download it here. >>> Most want those pitches by email (91%) while just 4% accept DMs on social and 2% want phone calls.

Journalism 126

Journalism Media Relations Report Survey 126

ISEBOX

DECEMBER 14, 2016

It’s not every day the FDA issues a statement that amounts to pretty good news for pharmaceuticals communications teams. In 2015, approximately three billion mobile health (mHealth) apps were downloaded onto Android and Apple devices. Read Time: 2 minutes.

Mobile 70

Mobile Pharmaceuticals Healthcare Product Launch 70

Contently - Strategy

APRIL 28, 2022

For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch. It tangibly shows how marketing is supporting the new product launch and, ultimately, how it contributes to the company’s bottom line.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Presspage

AUGUST 24, 2018

Most companies today provide website visitors with a downloadable media or press kit. Designed to summarize a business, product, or event, media kits are primarily utilized by journalists and are typically known as a “one stop shop” for media contacts when they need quick access to information. What is a Media or Press Kit?

Media 68

Media Leadership Product Launch Television 68

Bianchi Biz Blog

JANUARY 21, 2021

Just as the COVID-19 pandemic abruptly halted most press events, tradeshows, customer events and news conferences many communicators rely upon to share news, one of Bianchi PR’s clients took a bold step in the virtual revolution. Sylca Kleiner. “We We can adapt this virtual space precisely to the needs of each user. Michael Scheuer.

Automotive 70

Automotive Training Travel Meeting 70

Barokas

JULY 21, 2017

In the same vein, the client needs to be forthcoming about their expectations for PR – are we looking for lead gen, general awareness, app downloads or product inquiries? Communication is King. The most successful PR-to-client relations are those where the communication is multi-dimensional. Take them to a game.

Product Launch 74

Product Launch Sports Conference Strategy 74

Barokas

JULY 21, 2017

In the same vein, the client needs to be forthcoming about their expectations for PR – are we looking for lead gen, general awareness, app downloads or product inquiries? Communication is King. The most successful PR-to-client relations are those where the communication is multi-dimensional. Take them to a game.

Product Launch 60

Product Launch Sports Conference Strategy 60

Shift Communications

AUGUST 23, 2016

Social media and digital communications are leveling the playing field for companies looking to engage with their audiences. One thing that hasn’t changed, though, is the need to have an active, strategic plan in place to guide your communications activities. Situation Analysis. Effective PR campaigns cannot be designed in a vacuum.

Company 60

Company Analysis Healthcare Product Launch 60

Beyond PR

APRIL 5, 2018

With technology at the level that it is at now, ignorance is no excuse for any communications team. You need to actively monitor across all media channels for key mentions that pertain to your brand, product or service. Alerts that you can configure will help communications teams avoid and quickly diffuse crisis situations.

Company 73

Company Media Crisis Insurance 73

Public Relations Sydney

OCTOBER 8, 2014

A media release can help you to communicate your news to a number of key journalists at the same time and can also help you get media coverage in a variety of publications. The launch of a new product Launching a new product, such as an eBook is current and exciting news that your target industry and publications will appreciate.

Writing 45

Writing Media eBook Survey 45

Beyond PR

NOVEMBER 9, 2016

When brands launch a new product or roll out a product update, there’s a pretty standard slate of communications methods to rely on. Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. What is the call to action?

Product Launch 85

Product Launch How To Leadership Analytics 85

Beyond PR

AUGUST 3, 2016

When companies launch new products, it means one thing: Opportunity. And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. And keep the internal communication channels open.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Beyond PR

AUGUST 10, 2016

Many of the recent conversations I’ve had with clients and colleagues in the PR and communications space have revolved around performance. This is especially the case in joint initiatives like major product launches. The agency used a multimedia news release to house and promote their client’s press kit and product visuals.

Company 40

Company Case Study How To Product Launch 40

Konnect Agency

NOVEMBER 7, 2019

It’ll tell you how well the article performed, who came to the website as a result of the article, who signed up for the newsletter or downloaded a PDF from the website and who purchased a product. If one-off calls aren’t for you, work with the Account Manager (the most senior position) to come up with the best way to communicate.

Instagram 60

Instagram Social Media Software Analytics 60

Communications Conversations

JULY 20, 2017

I have the opportunity to work with a talented group of copywriters and marketing strategists to put together content plans that support new product launches, product category campaigns, awareness campaigns, etc. We also need to communicate that value to members and non-members in the Twin Cities area.

Corporate 0

Corporate Agency System Meeting 0

Beyond PR

JUNE 14, 2016

Marketers love to bring new things to market, and the product roadmap offers a guaranteed idea-generator. Product sunsets. Product sunsets. Evaluate successful communications programs and campaigns and see if they can be repurposed to support the new application. What else might be on the roadmap?

How To 40

How To Marketing Training Product Launch 40

Doctor Spin

DECEMBER 21, 2023

But what exactly is a media kit, and why is it a foundational element in your communication arsenal? Corporational Determinism—The New Paradigm for Product Launching. In terms of structure, make sure everything is easy to find (and download) with a few clicks. The media kit is a basic PR tool. 1 Silfwer, J.

Media 52

Media Wikipedia Product Launch Journalism 52

Buzzstream

FEBRUARY 9, 2024

Jodie Booras from Kaiona Communications recommends asking: “Does this news impact those outside the organization? Additional Sections for Launches, News, Events, and Reports In addition to the essential elements mentioned above, here are some other specific sections to include based on the type of press release.

Examples 62

Examples Product Launch Data Report 62

The Hoffman Agency

MARCH 11, 2020

In Shanghai, I got the opportunity to pitch Chinese reporters, coordinate a CEO media roundtable and support a product launch event. When I downloaded WeChat in 2012, it was no more than an alternative IM app that can make free internet calls. First off, I was thrilled to get my hands dirty in the real world of Chinese PR.

Pitching 36

Pitching Transportation Conference Report 36

PR 20/20

FEBRUARY 7, 2019

Every day is very different; I might be writing a blog article or doing data analysis, or meeting with teams to figure out how to do the next product launch or hit a sales goal and so on. As the head of the marketing department, you are often communicating marketing decisions and priorities to the non-marketers in the company.

Marketing 74

Marketing SEO Trade Shows Technology 74

PR 20/20

NOVEMBER 29, 2022

>> Download the Marketing Performance Pack for a template scorecard spreadsheet. Detailing personas makes it possible to humanize your marketing and your brand through a more personalized approach to communications. >> >> Download the Marketing Performance Pack for a buyer persona checklist.

Marketing 52

Marketing Analytics eBook System 52

Newsfile

JANUARY 30, 2024

Download the report! For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 105

Trends YouTube Video Social Media 105

Newsfile

JANUARY 24, 2024

Download the report! For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 52

Trends Data-Driven PR Analytics Survey 52

Beyond PR

AUGUST 18, 2016

When communicating your message across any medium, look for opportunities to reinforce your brand story. Be deliberate with how you present your brand across communication channels by developing guidelines for the fonts, colors, taglines and other assets you use in your storytelling. The reason: Visually consistent marketing.

Brand 40

Brand Branding Product Launch Guidelines 40

Beyond PR

JULY 21, 2016

And it’s not just our marketing and communications teams that are called on to do this. Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0

Brand 40

Brand Branding How To Employee 40

Contently - Strategy

DECEMBER 29, 2022

That doesn’t mean you should blow up every internal communications channel with every single content asset you create. And this process might look very different for multiple pieces of content surrounding a significant product launch versus a one-off blog post. Execute a larger internal communications plan.

eBook 120

eBook Product Launch Software Internal 120

Beyond PR

APRIL 12, 2016

It’s traditionally looked at as something to strive for when announcing personnel changes, product launches and other company news. Download How to Drive Maximum Returns on Content Marketing with Effective Distribution for a tactical checklist that’ll help you earn media coverage with better content distribution.

Content Marketing 40

Content Marketing Marketing Media Reputation 40

Beyond PR

AUGUST 4, 2016

PR Newswire and Cision’s communications and content teams have partnered up to bring you 105 tips for some of our favorite social media channels for brands. Use the video option to tease upcoming product launches or company news. Tag your location when taking photos out on the town. Check out this example from Mazda.).

Social Media 40

Social Media Pinterest Media Marketing 40