PR in High Definition

AUGUST 31, 2022

While tough times lie ahead, managing the reputation of your company is a business imperative. After all, brand loyalty driven by a good reputation will keep your stakeholders in your corner, even when the going gets tough. Find what that uniqueness is and leverage it and use it to connect with your employees and customers.

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Reputation Policies Internal International 71

PR in High Definition

SEPTEMBER 27, 2021

Back then, no one had even heard of an “online reputation”, let alone the need to manage one, and conveying a message to an audience en masse and connecting with the public only happened through a handful of channels. Having an online presence is an essential part of a business’s operations and a key communication tool at present.

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Reputation Employee Crisis Crisis Management 62

Presspage

FEBRUARY 28, 2024

Crisis communication refers to the protocols that your company implements to respond to a crisis that threatens to damage business reputation. Tailoring your communications to the different interest groups is also important, as your investors will be differently affected than your employees or their families.

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Crisis Reputation Software Crisis Communications 113

PR in High Definition

OCTOBER 27, 2022

Over the years I’ve had the privilege of engaging with a number of major tech bosses to get their views on reputation, but one insight that came through strongly in my conversations was that “when it comes to reputation, a fish rots from the head.”. But managing a company or brand’s reputation is rarely simple.

Leadership 71

Leadership Reputation Chemicals Privacy 71

PR in High Definition

FEBRUARY 25, 2022

But in the case of Facebook (and many other rebrands, which I’ll come onto), it can also be a reputation reshaping exercise, which brings me to the question, is a rebrand enough to save a reputation? Whatever reason a company chooses to rebrand, it can reap many reputational rewards, but also faces multiple risks if not done right.

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Reputation Exercises Employee Facebook 62

PR in High Definition

MAY 28, 2019

Meanwhile, Google has had a succession of incidents involving pay-outs to the executive accused of sexual assault, followed by a global walkout, and more recently, reports that the firm retaliated against two of the female employees who organised the walkout. If that’s how they’re thinking, there is a much bigger issue at play.

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Reputation Employee Google Internal 48

Landis PR

NOVEMBER 1, 2021

reputation – has been a human obsession for quite some time. As your mother probably said to you in middle school – reputation matters. . What constitutes a reputation? And what shapes a reputation? When it comes to organizational reputations, those same three elements apply. Why is that?

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Reputation Customer Service Analysis Exercises 52

PR in High Definition

FEBRUARY 27, 2023

But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Layoffs have continued to dominate the headlines, putting the decisions of business leaders centre stage – they’re not only being judged by their employees but the general public too. What was a $1.7

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Reputation B2C Ethics Trends 62

PR in High Definition

JUNE 28, 2022

Put simply: when it comes to building reputations, shrinking media pools are becoming a bigger problem. But there are numerous other ways to shape an organisation’s reputation, aside from media relations. Social media: It’s near impossible to have a strong brand reputation in today’s world without some form of social media presence.

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Reputation Media SEO Case Study 62

PR in High Definition

DECEMBER 17, 2020

Launching Reputation Shapers was most definitely a highlight for us – more on that below! Communicating in a global crisis. Effectively communicating in a crisis is tough, as some companies have learnt this year (some better than others). Employee communications after sudden transformation. Bring it on!

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Reputation Creativity Crisis Employee 133

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Recent industry polling indicates that showing the ROI – in other words, the bottom-line impact – of PR initiatives is now a must-do for the modern communicator.

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Pitching Data Privacy Writing 370

Reputation Specialist Michael Toebe

JULY 8, 2021

Two employees of the Scottsdale Center for the Performing Arts were fired for, get ready for it: reporting the CEO for not wearing a mask during the COVID pandemic, a charge, as you will see later, he rejects as having taken place. So what has happened since the two employees experienced punitive reactions for stepping forward?

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Reputation Employee Report Meeting 52

Doctor Spin

MARCH 19, 2023

Measuring communications is a critical task for PR professionals. However, the golden rule of measuring communications is that the choice of metrics has a more significant impact than whatever actions are taken on the measurement’s output. However, the focus on output often precedes strategic choices in what to measure.

Measurement 52

Measurement Communications Wikipedia Social Media 52

PR Matters

JANUARY 12, 2018

As communications professionals, we all have our favorite books on PR and reputation management, many of which can be found discussed on PR Daily , among other professional media sites. But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation?

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Reputation Construction Writing Communications 133

Stuart Bruce

JANUARY 5, 2015

A big part of the problem is that many people who work in PR are also confused about what PR is and think it is simply communications and publicity. Public Relations is the discipline which looks after reputation, with the aim of earning understanding and support and influencing opinion and behaviour.

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Reputation Corporate Ethics Communications 60

PR in High Definition

JULY 21, 2020

Six former employees of eBay possibly took these messages as direct instructions and all have been arrested. Some might question the integrity of a CEO or a company that would ever allow this sort of behaviour to happen, with so many ex-employees possibly involved. It will take a while for eBay’s reputation to recover.

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Reputation Employee Film Internal 77

PR in High Definition

MARCH 24, 2020

However, in our industry, reputations are a bit less tangible – but you can nonetheless take out insurance to cover them! According to a study in 2018, reputation represents as much as 41% of the FTSE 100. 70% of jobseekers say that reputation is important when considering a new opportunity. Is this ridiculous? Well perhaps not.

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Insurance Insurance Reputation Policies 73

PR in High Definition

FEBRUARY 22, 2021

Perhaps more importantly, he also offers a clean slate for Amazon’s communications team. To some, he’s the definition of success. His reputation has been especially damaged by claims of wealth hoarding. With effective executive communications, Jassy really can be the figure that Bezos never was. I would be.

Communications 71

Communications Reputation Energy Leadership 71

PR in High Definition

MAY 31, 2022

For more than a decade, Abercrombie and Fitch have been in the process of rebuilding its reputation; this reveals some interesting lessons that we can take away as PR and comms professionals. The question is; what can the demise of Abercrombie teach us about the importance of managing your company’s reputation? Company values.

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Reputation Policies Leadership Company 62

PR in High Definition

JUNE 29, 2021

And actually, it’s the power of the individual that can make or break companies, especially when it comes to reputation. I was told a great anecdote recently about frozen chickens when discussing reputation with reputation lawyer Magnus Boyd for our new book, Reputation in the Round (coming soon – keep an eye out!).

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Reputation Reddit Crisis Film 62

PR in High Definition

JANUARY 26, 2021

We need to be thinking about the bigger picture – we’re no longer either comms or marketing professionals, we’re all the moulders and builders of brands and their reputations. There’s a reason we’re now talking about the reputation shaper brain and not the comms or marketing brain. But they can be costly too. A:ccuracy.

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Reputation Creativity Employee Resources 90

PR in High Definition

JULY 31, 2020

Six former employees of eBay possibly took these messages as direct instructions and all have been arrested. Some might question the integrity of a CEO or a company that would ever allow this sort of behaviour to happen, with so many ex-employees possibly involved. It will take a while for eBay’s reputation to recover.

Reputation 62

Reputation Employee Film Internal 62

PR in High Definition

JUNE 25, 2020

That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous. It is earned.

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Reputation Employee Leadership Product Launch 75

PR in High Definition

MAY 26, 2021

Coinbase banned discussions around politics and social matters last year , for example, which was followed by Basecamp banning those topics on its company-wide Basecamp account and even taking it a step further by stopping 360 employee performance reviews and disbanding all of its committees. The crux of the matter.

Communications 62

Communications Employee Reputation Construction 62

Wadds Inc.

FEBRUARY 1, 2023

As the CIPR celebrates its 75th anniversary, practitioners need to own public relations as a management discipline and move beyond communication tasks. A variety of alternative terms are frequently used to describe practice such as brand communication, corporate communication, corporate affairs, and integrated marketing communication.

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Publicity Corporate Interviews Reputation 98

ImPRessions - Crenshaw Communications

JULY 14, 2021

Young companies need to find ways to earn endorsements from a reputable third-party. Similarly, if a buyer’s internet search turns up informative commentary from a tech executive that helps them make a decision, that company’s product will definitely bump up into the higher consideration set. Create a leadership positioning.

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B2B Company Case Study Conference 334

PR in High Definition

APRIL 26, 2021

Internal communication is just as important as external – and here’s how to improve it. Recently, a handful of employees from Goldman Sachs came forward to reveal that they were working a shocking 90-hour week. Disgruntled employees have the power to damage a company’s reputation in a matter of minutes.

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Internal International Communications How To 62

PR in High Definition

JULY 28, 2021

Even in the summer months, we need to maintain that brand upkeep and to continue building up those company reputations. Now could be a good time to sit down with HR, to hear out opinions and concerns from employees – and more crucially, to act on them. Take time out personally but keep the company momentum going.

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Reputation Meeting Internal International 62

PR in High Definition

JANUARY 30, 2024

It was made worse by the now infamous video of a woman being let go by two people she’d never met prior, and the company has come under fire from the media, previous employees, and even current staff. So, if a crisis hits, you’ll have a strong foundation in place to communicate next steps with staff.

Handbook 62

Handbook Crisis Company Reputation 62

PR in High Definition

FEBRUARY 23, 2021

KPMG’s ex-chairman, Bill Michael, recently came under fire for making controversial remarks about his employees “playing the victim card” and “moaning” about their circumstances during the lockdown. The comms team reacted fast and the organisation was quick to make changes – and communicate them well! Are they stubborn?

Crisis 71

Crisis Communications Reputation Training 71

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. When you combined these realities with the fact that news skews toward the anomaly – news by definition defies expectations – you start to come to the idea that manufacturing the exception is a path to earned media. It’s also entirely unnecessary.

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Survey Media Relations Media Ethics 377

5W PR

AUGUST 27, 2021

Public relations, at its core, is a communications industry that strives to maintain a positive public image for brands and corporations, to create brand awareness, to foster mutually beneficial relationships between clients and their audiences, and more. Employee Relations Managers. Interns in Public Relations. Crisis Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

Sword and the Script

MARCH 26, 2019

Tying outcomes to communications has long been a challenge. For example, in a traditional media relations setting, how do you know if a media mention is moving the needle on reputation? What metrics are communicators tracking? What metrics are communicators tracking? 8) Employee engagement surveys: 36%.

Measurement 122

Measurement Communications Survey Web 122

Newsfile

FEBRUARY 28, 2024

It serves as a communication tool to reach journalists, media outlets, and the public. It helps organizations stay informed about their reputation, competitors, and industry trends. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

AUGUST 22, 2023

News is, by definition, something that defies expectations. Over my career, I’ve worked on internal and external communications – both on the in-house and agency side – for dozens of corporate transactions. A maturing startup acquired another vendor in a different category. Money is a heuristic for importance.

Corporate 99

Corporate B2B Company Marketing 99

PR in High Definition

APRIL 27, 2023

Due to its complexity, breaking ESG down for your audience is vital, whether that be clients, prospects, employees or investors. What should be communicated is proper progress, plans and even challenges. Who better to be your environmental advocates than your employees. Keep it real!

Policies 62

Policies Employee Ethics Survey 62

PR in High Definition

JANUARY 23, 2020

The business case for improving and protecting a reputation cuts across an entire organisation. HR takes an interest as it’s important to be seen as a good employer, whilst it is IT’s job to safeguard the organisation’s assets, including, in some part, its reputation. And have you asked the right questions? HR and recruitment.

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Reputation Handbook Exercises Groups 48