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How To Spot The Story: A PR Primer

ImPRessions - Crenshaw Communications

In public relations , our job is to spot, shape, and communicate our client’s story. ” “We offer great customer service/value/reliability.” They’re also important; in fact, a company shouldn’t be in business if it can’t point to high quality and talented employees.

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5 Social Customer Service Best Practices

Cision

Twitter introduced a feature that allows customers to send you direct messages directly from your site. Late last year, Facebook improved pages’ customer service tools and integrated customer service bots into its Messenger app. So, what is a communications or marketing professional to do?

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One Very Important Element that Most Customer Service Programs Lack Today

Melissa Agnes

Customer service programs and trainings are important. These programs and trainings should be strategic and focus on things like real-time communications, social media and using the right tone. However, one area of the customer service training that often gets overlooked is issues management. Escalation protocols.

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What’s The Difference Between PR And Reputation Management?

ImPRessions - Crenshaw Communications

Reputation management tends to touch a number of business functions, including legal, customer experience, sales, marketing, and — of course, communications. PR, on the other hand, is typically part of either marketing or communications (though we know PR can help drive sales and support other business functions as well).

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How to Avoid the Most Haunted PR Communication Mistakes

Newsfile

Avoiding PR communication mistakes in this important market is paramount for PR pros. This means that avoiding PR communication mistakes is probably high on your list of priorities. This means that avoiding PR communication mistakes is probably high on your list of priorities. in the coming years.

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Was Away On A Mission Impossible?

ImPRessions - Crenshaw Communications

It’s about one of the key departments Korey oversaw – customer service – and its seemingly impossible standards. These days, customer relations is public relations, especially for high-growth DTC brands. You can tell a lot about a company by how it handles customer complaints.

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How to Lead the Rebrand of a Global Company

Cision

Read on for some insight into how to rebrand a global company. We’ve been fortunate to acquire brands like PR Newswire, Gorkana, and Bulletin Intelligence (among others), but the downside to this was the fact that it became more challenging for our customers (and our employees) to pin down who we were as a company. Everything.

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