10 great viral news explainer tips for PR
Stuart Bruce
JANUARY 27, 2022
The viral news explainer is a relatively new style of content that is proving increasingly popular.
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Stuart Bruce
JANUARY 27, 2022
The viral news explainer is a relatively new style of content that is proving increasingly popular.
The Proactive Report
NOVEMBER 1, 2022
Communication is where it all begins. How you communicate, both with the public, and internally within your company or organization, dictates how successful you will be in whatever venture you embark upon. If you communicate properly, you will reap the benefits and see growth over time. Why is communication so important?
ImPRessions - Crenshaw Communications
DECEMBER 23, 2021
As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. This bodes well for PR professionals who focus in employee and community relations. Brand purpose has real purpose.
ImPRessions - Crenshaw Communications
FEBRUARY 1, 2021
PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. Corporations raced to tell their publics what they were prepared to do to support them.
Melissa Agnes
MARCH 1, 2016
Your corporate culture directly impacts your organization’s crisis management. Successful crisis management has a lot to do with an organization’s corporate culture and the mindset it instils in its team members. Embedding the right corporate culture for successful crisis management. Simple next steps to take.
Critical Mention
NOVEMBER 18, 2019
Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Share Tweet Share. Boost your Brand Awareness.
PRSay
DECEMBER 10, 2020
Responding to these needs has caused companies and organizations to take a more genuine and empathetic approach to their communications and work styles. This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. Keep it real. Remember the BBC dad?
ImPRessions - Crenshaw Communications
MARCH 8, 2023
For most corporations, it’s best not to drag out such plans. Also, any written communication will be shared outside the company. After Thorleifsson’s tweet went viral, Musk queried him about his work responsibilities. The post 7 PR Tips For Announcing Bad News appeared first on Crenshaw Communications.
ImPRessions - Crenshaw Communications
JUNE 20, 2023
Corporate activism drives brand positioning Increasingly, companies are realizing that standing for something can have significant implications for their brand. Cannes Lions 2023 will witness a discussion about corporate activism and how it influences brand perception.
PRSay
DECEMBER 18, 2019
In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making.
ImPRessions - Crenshaw Communications
JUNE 26, 2019
Forty-four percent of 210 CEOs surveyed said their most important communication goal for 2019 was to sell the company’s products and services, and 60% said they were unlikely to speak out about any social issue. It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow.
Communications Conversations
NOVEMBER 24, 2020
By now, you’ve undoubtedly heard of the viral Ocean Spray TikTok moment. The viral moment spawned tens of thousands of copycats (including one from Mick Fleetwood) and online visibility Ocean Spray only dared dream of. All in all, Ocean Spray handled its viral moment quite well. Overall, Ocean Spray did a lot well here.
Melissa Agnes
SEPTEMBER 4, 2018
The YouTube Shooting Crisis: How Mountain View Police Department quickly regained control of the narrative that was going viral against their agency. The strategy of communication: how MVPD rolled out the video footage of the event – and the importance of providing context to what viewers would see in the footage.
ImPRessions - Crenshaw Communications
MAY 24, 2022
With its splashy headlines and viral tweets, consumer PR gets all the attention. The right communications strategy can credibly convey a B2B brand’s cultural and societal values; ethics as an employer and corporate citizen; and brand purpose beyond sales and profits.
PRSay
JUNE 7, 2021
Media fires that communicators could have doused before the 6 o’clock news, even a decade ago, can now erupt into global conflagrations, thanks to smartphones and social media. From a crisis-communications standpoint, a red team stress-tests an organization’s strategy by expanding the circle of feedback the plan receives.
Prohibition
JANUARY 24, 2022
Having a crisis communication plan in place ahead of time reduces confusion, ensures an effective communication flow, and improves messaging timeliness during or after a crisis. The basics of good crisis communications are the same for every company. The basics of good crisis communications are the same for every company.
Melissa Agnes
FEBRUARY 3, 2015
Can any organization be a crisis communication pro? So what would it take for your organization, your team, to be considered a crisis communication pro? That said, the following are 5 important steps that, if done thoughtfully, will help you along the way of positioning your organization as a crisis communication pro.
Communications Conversations
JANUARY 5, 2021
You may have missed it, but Walmart’s social media team got itself in a bit of hot water last week when someone inadvertently tweeted a personal opinion from the corporate Walmart handle. It was a response to Rep. Josh Hawley from Missouri around his stance on voting against the Electoral College. for your insulting condescension.
ImPRessions - Crenshaw Communications
SEPTEMBER 20, 2018
Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes. Jack in the Box’s #MeToo Misstep.
Melissa Agnes
OCTOBER 21, 2014
Everything has viral potential. If your crisis is news worthy, relatable and has an emotional impact, it has a good chance of going viral – quicker than you can imagine. If images and/or videos are involved, than your chances of experiencing a viral crisis heighten significantly. Help eliminate rumors and speculation.
PRSay
FEBRUARY 21, 2018
But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games.
Sword and the Script
APRIL 2, 2024
It was increasingly filled with queries from corporate bloggers with commercial interests rather than journalists with stories to complete on a deadline. sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He The quality of queries changed too as the web evolved.
PRSay
FEBRUARY 27, 2018
But for PR professionals, the Olympics are also an opportunity to monitor a variety of communications-related topics — personal branding, corporate sponsorships, new technology — on a universal stage. Adam Rippon has been a viral sensation this year despite not being the most spectacular figure skater at the Games.
Landis PR
JANUARY 8, 2024
Was it not enough that he quickly laid off most of the staff who actually made the platform operate – including all the communications staff (natch)? Corporations have paid untold millions to branding and marketing gurus to achieve a fraction of this success. It’s worth noting that Coke is not a verb nor an adjective, just a noun.)
MaccaPR
AUGUST 26, 2015
Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.
Reputation Us
APRIL 12, 2017
Whenever a corporate crisis or public gaffe occurs, I often get questions from colleagues, friends and family on what my PR perspective is. ” Simple answer… communicate promptly, communicate factually and communicate often. ” Simple answer… communicate promptly, communicate factually and communicate often.
PRSay
APRIL 6, 2018
Viral videos. Corporate malfeasance. Donnelly authored the opening chapter in a new e-book, “The New Rules of Crisis Management – Issues & Crisis Planning and Response in the Digital Age,” published by RockDove, with distribution support from PRSA Corporate Development. United Airlines. Wells Fargo. Cyber thefts.
MaccaPR
JANUARY 8, 2021
Leveraging a viral social media moment has to start with listening,” says Arik. Ocean Spray CEO skateboarding to “Dreams” Prepare Your CEO – before the Viral Moment. “If If brands can take advantage of a viral moment, it’s like capturing lightning in a bottle – and there’s a few things you should do. asked Arik. “My
PRSay
OCTOBER 25, 2017
8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”
ImPRessions - Crenshaw Communications
JULY 5, 2017
The Yoplait trial-and-error story is typical of larger brands who sometimes try too hard to be what they’re not, either out of hubris, corporate pressure, or a misunderstanding of what authenticity really means. It’s like the joke among PR and ad agencies that every client wants a viral video. Innovation?
Prohibition
AUGUST 4, 2023
Stories are at the core of human communication and are more likely to evoke emotions and leave a lasting impact. On TikTok and Instagram, viral challenges and trending topics can catapult content to a broader audience. Videos are able to tell a story to audiences in ways that still image assets could never.
ImPRessions - Crenshaw Communications
MAY 15, 2018
A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines.
Cision
JUNE 3, 2015
It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. Strong reputations are constructed by expert builders knowledgeable in mess age mediums, audience perceptions, timely communications, etc. Is prevention of a crisis possible?
MaccaPR
FEBRUARY 19, 2018
Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Hard to select just one, eh? CRISIS LESSON #1: EVERYTHING YOU BELIEVE IS PRIVATE WILL BE SHARED PUBLICLY.
ImPRessions - Crenshaw Communications
JUNE 28, 2017
Emotions layered with happiness make up the majority of top drivers of viral content. While Uber has struggled with reputation setbacks, culminating in the resignation of its CEO last week, Lyft has quietly kept to itself, plotting a successful path as the “friendly, laid-back alternative to Uber’s cutthroat corporate ethos.”
Cision
FEBRUARY 22, 2016
The intention of this piece was to share with you the three most important words that you can use in your communications. In advertising and communication, oftentimes you need to introduce a new concept or product to your publics. Don’t Write Like a (Corporate) Robot. Or the ten most important. Hit the hot buttons.
Melissa Agnes
MARCH 6, 2018
This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Phase 4: Design your action plans and communication strategies.
Contently - Strategy
NOVEMBER 3, 2021
“It’s about bulletproofing your work,” said Amy George , former Associated Press reporter and founder of By George Communications. Snopes : One of the oldest fact-checking services around, Snopes helps combat misinformation and disinformation, particularly when it concerns viral posts, urban legends, hoaxes, or folklore.
Mindful Marketing
OCTOBER 17, 2020
In a social-media-driven world, marketers increasingly face a dilemma: Should they keep communication control or slide into the passenger seat and allow someone with no professional experience and little company commitment drive their promotional strategy? I wasn’t in control of the car, they were. bottle of Ocean Spray cranberry juice.
Melissa Agnes
JULY 17, 2014
A crisis is a crisis and when it goes viral it goes viral everywhere, not just on social media. Social media is an inevitable part of any crisis today, as well as a crisis communication tool that needs to be effectively used in order to help manage a crisis. So let’s call it like it is! Written by Eric Chandler.
Critical Mention
SEPTEMBER 24, 2020
Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. The roller skate industry saw a similar spike because of videos going viral of skaters on Twitter and other top social media sites.
ImPRessions - Crenshaw Communications
SEPTEMBER 26, 2018
A brand nickname is like a viral video. In both cases, the corporation was trying to dictate the change, rather than responding to something that happened organically. For these announcements, each communicated the rebranding decision by tying it to business growth or changes, customer needs, and innovations for the future.
Stuart Bruce
OCTOBER 3, 2015
A couple of weeks before this fake photograph went viral I gave a presentation at the Chartered Institute of Public Relations (CIPR) in London on why verifying facts on social media and social networks matters for PR professionals and the tools and techniques they can use to verify them.
Prohibition
JANUARY 17, 2022
In fact, most experts agree that social media needs to be treated as a vital part of any company’s crisis communication plan. A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders.
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