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Exploring the modern corporate communication function

Stephen Waddington

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. The study by the Institute for Public Relations and PR NEWS published in August 2021 explores more than 300 US organisations, including international organisations.

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Latin American PR Leaders on New Communication Essentials

PRSay

For communicators in today’s hyper-globalized world, achieving an organization’s goals is becoming more complex. A growing multiplicity of voices and communications channels accompanies disruptive technologies and radical new business models. A brand’s communications should remain “simple, short and concrete,” he said.

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New research on corporate communications in an integrated world

Stuart Bruce

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. How important it is, how it’s the future, it’s one of the biggest challenges facing corporate communications, the difficulty of proving its ROI, lack of digital and social skills etc.

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Renewal

Wadds Inc.

A new book will explore the future of Britain through the perspective of corporate communications and public relations practitioners. We hope to explore topics including arts, culture, education, environment, healthcare, skills, technology and work. The project's working title is Renewal. This is where we need your help.

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Public Relations Objectives

Doctor Spin

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Building trust and credibility is another crucial objective of public relations.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

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What’s Better, PR Agency Or Client Side Work?

ImPRessions - Crenshaw Communications

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company.

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