PRSay

AUGUST 6, 2021

Through regular gatherings — both virtual and in-person, socially distanced outdoors — I have stayed connected with a group of five of my communications-industry colleagues. Make time to exercise. Your chosen form of exercise should be one you enjoy and find relaxing. Running is my release. Schedule it if need be.

Exercises 176

Exercises Energy Groups Consumer 176

Melissa Agnes

FEBRUARY 3, 2015

Can any organization be a crisis communication pro? So what would it take for your organization, your team, to be considered a crisis communication pro? That said, the following are 5 important steps that, if done thoughtfully, will help you along the way of positioning your organization as a crisis communication pro.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

Deirdre Breakenridge

SEPTEMBER 9, 2019

As a result, businesses are actively working on becoming more socially conscious by placing organizational purpose over corporate mission and profits. I LIKE a leader who …” Speaks up more and shows a lot of corporate activism. Takes the time to communicate through videos. Interacts frequently with followers.

Ethics 218

Ethics Exercises Energy Corporate 218

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Here’s an exercise for a startup: take the brand name and corporate information out of your press release or media pitch. In fact, those qualities may be more important for a startup founder, because thought leadership can carry a more substantive narrative than a new product. No differentiation.

Agency 205

Agency Pitching Internal International 205

PRSay

SEPTEMBER 15, 2017

Brad MacAfee will be presenting a professional development session on “ Innovation in Leadership ” on Monday, Oct. I had just landed my first agency job in my chosen field of communications and I couldn’t wait to begin advising colleagues and clients to make a real impact. 9 at PRSA’s 2017 International Conference in Boston.

Financial 147

Financial Employee Leadership Training 147

Cision

APRIL 18, 2017

Owned media is the most important element of your PESO communications strategy. If not, complete the following exercise: Write down all of the questions you are asked in new business—aka sales—meetings. You don’t need it for this exercise.). That’s why it’s where I always recommend one starts when implementing this approach.

Exercises 198

Exercises Google Writing Blogging 198

PRSay

AUGUST 30, 2022

Garg came to represent accusations that corporations treat employees as expendable units. A mass Zoom assault was the wrong communications medium to deliver the intensely personal and disrupting news of job cuts. Ford Motor Company provides an example of thoughtful communication during a difficult period of layoffs.

Employee 86

Employee Real Estate Video Internal 86

Stern + Associates

OCTOBER 12, 2023

Decision makers need to understand the muscle they’ll need to exercise as they journey toward the future. Through emerging technologies like communications networks, sensors, renewable electricity and vertical farming , Azhar sees a bright future for humanity. “We There’s no magic pill,” Azhar cautions.

Energy 62

Energy Technology Government Financial 62

Sword and the Script

AUGUST 25, 2020

In an ensuing training exercise, and in the absence of access to higher-level leaders, I launched rotary-wing attack aviation in response to an enemy incident. That’s what military leadership is – action in the absence of orders. It was a good decision for that moment. Document content types. Categorize your content types.

Marketing 86

Marketing Guidelines Social Media Conference 86

ImPRessions - Crenshaw Communications

MAY 4, 2017

Try this simple exercise to gauge readability – can you substitute a common phrase for an “insider” term and still have the piece make sense? The post Improve B2B PR With Better Bylines appeared first on Crenshaw Communications.

B2B 136

B2B Guidelines Writing Pitching 136

Melissa Agnes

MARCH 6, 2018

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Do you conduct regular crisis management exercises?

Crisis 172

Crisis Crisis Management Handbook Viral 172

Sword and the Script

JULY 24, 2018

That’s a fruitless exercise for all involved, which brings us to the next point. Content marketing is a strategic communications program that can produce leads, but how you do that has to be subordinate to the audience building goals if you want the program to be successful. This is an exercise that occurs over months and years.

Content Marketing 63

Content Marketing B2B Marketing Exercises 63

Waxing UnLyrical

JANUARY 29, 2014

If there’s one principle that unites the PR and marketing community, it’s the age-old wisdom that “93 percent of all communication is nonverbal.” The study’s application to normal everyday communication between people in the real world has been widely debunked. The content of what you communicate is important.

Exercises 83

Exercises Interviews Energy Communications 83

Sword and the Script

NOVEMBER 28, 2017

These habits are applicable to corporate blogging where a blog is a central platform in a content marketing strategy. As I wrote in a post about the same study last year, when clients ask me how long a blog post should be – my answer is as long as required to communicate an idea effectively. Can you write some short ones? Talk to Us

Study 80

Study B2B Marketing Survey 80

Melissa Agnes

AUGUST 29, 2016

Just the act of undertaking this type of exercise with your entire crisis team will provide a level of competence and preparedness that will help mitigate the effects of stress if that crisis were to occur. For example: Defining the difference between an issue and a crisis will help mitigate the potential overreaction to an incident.

Crisis 154

Crisis Crisis Management Crisis Communications Training 154

Doctor Spin

MAY 30, 2023

The following are some of the most significant learnings from Barnum, viewed through the lens of contemporary management and leadership practices: Mastering public relations. In today’s digital age, the importance of personal and corporate branding is paramount, and businesses can learn from Barnum’s ability to build and leverage his brand.

Publicity 52

Publicity eBook Ethics Resources 52

Beyond PR

FEBRUARY 22, 2018

That’s our aim: to show who we are as a team, to get past the facade of being a corporation and humanize what we do. They are open to all employees, and center around themes like health and well-being, recognition and communication. The key is to bake those values into activities and communications throughout the company.

Company 70

Company How To Employee Resources 70

PR Conversations

MAY 1, 2017

Heather: Catherine, you mentioned that communicators working to help others during and after natural disasters in recent years in New Zealand may be suffering the same effects as the people they are trying to assist, yet have to suppress their emotions, seemingly indefinitely, in order to get the job done.

Crisis 63

Crisis Crisis Management Leadership Training 63

Ethical Voices

MAY 8, 2023

Then we look at your impact on your communities. And we look at your leadership and reputation. We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. That’s a great check the box exercise. We look at governance practices.

Ethics 70

Ethics Training Financial Survey 70

Scott Public Relations

JUNE 26, 2020

Recently, a coalition of organizations under the hashtag #StopHateforProfit has urged global corporations to boycott Facebook advertising to show they will not support a company that puts profit over safety. There are two major issues here that impact the practice of communications. It’s an exercise in futility.

Healthcare 52

Healthcare Insurance Insurance Social Media 52

Doctor Spin

JANUARY 19, 2024

Being informed and granted a bigger picture is a typical leadership privilege. At the 30th pushup, the instructor decided to end the exercise. 11 Evil Leadership Techniques. link] Information is Power As a leader, disseminating information on a “need to know” basis isn’t necessarily a good communication strategy. “Do

Wikipedia 52

Wikipedia Leadership eBook Exercises 52

MaccaPR

APRIL 12, 2016

What would you give to take our PR and corporate communications industry’s leaders aside and ask them – what success tips did they wish someone had told them earlier in their career? One truism has stood the test of time, no matter what aspect of PR or communications you practice. Here’s what they’ve learned: Arik Hanson.

Travel 48

Travel Exercises Corporate Internal 48

Prohibition

DECEMBER 13, 2021

Or it could be a production, financial or management failure that causes a corporate crisis for your business. For example, a cyberattack might halt corporate activities and make them impossible to resume. Financial crises caused by high-level market manipulation and logistic mishaps may also cause a major corporate crisis.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Ethical Voices

MAY 6, 2023

Then we look at your impact on your communities. And we look at your leadership and reputation. We also have Cow Corporation, which is a health and beauty company out of Japan that not everybody may have heard of that has made the list 17 times. That’s a great check the box exercise. We look at governance practices.

Ethics 52

Ethics Training Financial Survey 52

PRSay

SEPTEMBER 20, 2021

We are doing this for the health and safety of all of our employees,” Steven Restivo, United’s vice president of global communications, said during a livestream webinar on Sept. Communicating the vaccine mandate. Make employees your communication priority. Keep employees up-to-date on the state of the pandemic.

Airlines 170

Airlines Employee Communications Exercises 170

Ethical Voices

JUNE 27, 2023

Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. My career has spanned roles in management consulting, advocacy, and corporate communications.

Ethics 78

Ethics Corporate Leadership Groups 78

Stern + Associates

SEPTEMBER 29, 2023

Try this quick exercise. Mapping your audience’s mindset to messaging is a key component of how we approach communications at Stern Strategy Group. We are big believers in the idea that communications strategy is messaging strategy. Are we engaged? Indifferent? In a word, how do you feel about: Apple? Your local hospital?

Company 99

Company Exercises Banking Groups 99

Ethical Voices

JANUARY 22, 2024

I’ve been in the public relations business for a little over 30 years now in both corporate and agency backgrounds, a partner in a PR firm for 13 years, and an executive with Advent Health, a large, not-for-profit healthcare system. We can’t compromise on how we communicate, and yet we see it happening every day.

Ethics 77

Ethics How To Training Employee 77

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

Sports 245

Sports Agency Industry Creativity 245

PRSay

AUGUST 14, 2019

As corporate vice president of communications at Microsoft , Frank X. When you go out on exercises, you essentially report out on what’s happening, and so I got a chance to use those skills in the Marines as well. How did your time in the Marine Corps prepare you for agency and corporate life? We ran a base newspaper.

Internal 66

Internal International Conference Public Affairs 66

Landis PR

JANUARY 3, 2022

Needless to say, all of them used some form of communications effort. ESG issues will be dominating corporate communications in 2022 and beyond.”. From a communications standpoint, this means that brands must continue to be thoughtful and authentic in their words and, most importantly, actions.”. In the U.S.,

Trends 52

Trends Trade Shows Agency Communications 52

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. and Krysten Copeland , founder and chief strategy officer of KC& Co Communications. Read or view the video below to get their take on the industry.

Sports 81

Sports Agency Industry Creativity 81

Sword and the Script

JANUARY 14, 2017

Business leaders outside of communications struggle to understand messaging. Messaging ought to be an exhausting mental exercise – and one that needs refreshing from time-to-time. Every action a business takes or communicates ought to trace back to those messages. You cannot wait to come to that conclusion a year from now.

B2B 60

B2B Pitching Survey Study 60

Sword and the Script

AUGUST 5, 2014

Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. More importantly, you can analyze this in just a few hours a month and the mental exercise will provide insight on how to improve. PR Measurement Isn’t Quite the Same.

Measurement 119

Measurement Analytics Tools SEO 119

PRSay

AUGUST 8, 2022

As boundaries blur between political, social and business arenas, more Americans are turning to the private sector for leadership, says a new report from FTI Consulting , one of the largest business advisory firms in the world. There was a question: “Do CEOs need to be excellent communicators to be successful?”

Employee 175

Employee Survey Policies Leadership 175

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. Ethical perils in personalizing employee communications. Ethical issues with creating your own echo chamber.

Ethics 78

Ethics Employee Communications System 78

ImPRessions - Crenshaw Communications

OCTOBER 18, 2017

So, how do those executives (and the skilled communicators who represent them) speak out while mitigating the downside risk? Much of the corporate advocacy we’ve seen has been in response to issues in the news, like the state-sponsored bathroom bills or the #takeaknee movement among NFL players.

Corporate 149

Corporate Policies Privacy Construction 149