Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Source: Journal of Communication 1 Botan, C., & Taylor, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370

Training Media Training Reputation Crisis Communications 370

ImPRessions - Crenshaw Communications

JULY 27, 2021

But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. One term I heard a lot in my PR course was “media gatekeepers” and how to attract them, but it was mostly explained through press releases and how to write killer hooks. How to pitch media.

Conference 368

Conference Pitching Agency Writing 368

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. For the sake of creating a comprehensive list of all the tasks today’s PR and communications teams are responsible for, we’ve compiled a list of 20 responsibilities or areas of focus.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

JANUARY 6, 2022

Of course, NFTs are also ideal tools for scammers, fraudsters, and even money launderers, so they could easily end up on next year’s Losers list. QR code usage first soared after the COVID-related lockdowns, of course. He had his own plans , of course. Even former Melania Trump wants a piece of the action.

Facebook 310

Facebook Crisis Employee Government 310

ImPRessions - Crenshaw Communications

DECEMBER 17, 2020

As a PR pro , you are constantly communicating with reporters, whether it be pitching, coordinating interviews, or interacting on social media. It’s also presumptuous and betrays a lack of understanding of the journalism process. Being strategic with your communication is key. Yet there are times to be assertive.

Report 310

Report Interviews Pitching Course 310

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

Published late last year in the journal Climatic Change, it studied the cozy relationship between Big PR and Big Oil. The description of our national trust deficit is so dramatic that it practically cries out for a strong, strategic partner to help fulfill the mandate of our institutions – a partner, of course, like Edelman itself.

Policies 309

Policies Creativity Reputation Groups 309

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Today, the range is much broader, encompassing blog content, confessional-style social updates, and, of course, video. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. Post-ChatGPT, our jobs may get easier. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Doctor Spin

JANUARY 5, 2024

In PR, it makes more sense to group personas based on pre-existing communication behaviours—related to specific issues. The PR Persona: “Dave” Spin Academy | Online PR Courses Example of a “PR Persona” Fundamentals PR Persona Name : “Dave” Member of Public : “Conscious Sharers” (approx.

How To 52

How To eBook Corporate Groups 52

Deirdre Breakenridge

NOVEMBER 21, 2018

According to a report by Burning Glass and the Strada Institute, 39 percent of Communications and Journalism majors will be underemployed in their first job. I was interested in Patagonia’s Corporate Social Responsibility , so early on I worked to learn more about the company’s environmental programs.

Communications 171

Communications Nonprofit Training Study 171

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Courses range from beginner to advanced, served to you from leading practitioners, consultants, and authors from around the world. Location: New York City, New York. Hashtag: #CMC18.

Conference 210

Conference Content Marketing Marketing Education 210

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2018

But its real impact may be at the corporate level. Our heightened awareness – and the corporate reluctance to address systemic misbehavior – presents serious public relations challenges for established companies in every sector from technology and media to food service and sports.

Reputation 165

Reputation Apparel System Corporate 165

Doctor Spin

DECEMBER 21, 2023

But what exactly is a media kit, and why is it a foundational element in your communication arsenal? PR Resource: Journalism vs PR What is a media kit? The presumption is, of course, that any such publicity should be valuable to the organisation. Corporational Determinism—The New Paradigm for Product Launching.

Media 52

Media Wikipedia Product Launch Journalism 52

Doctor Spin

JANUARY 2, 2024

Photo: Jerry Silfwer) Spin Academy | Online PR Courses The Magical PR Strategy Question Your PR strategy should answer one simple question: Does this strategy provide a guiding principle for how your organisation should defeat competitors in the battle for attention, trust, and support? Source: Journal of Brand Management 2 Nandan, S.

Strategy 52

Strategy eBook Journalism Resources 52

Stern + Associates

OCTOBER 4, 2023

Over the course of the conversation, we learn of a desire to create and amplify thought leadership, secure more and better media coverage and land more speaking slots at conferences. Naturally when asked about their dream publications and platforms, they gravitate toward top brands such as The Wall Street Journal , Bloomberg , TED , etc.

Conference 92

Conference Leadership Journalism Measurement 92

Stuart Bruce

FEBRUARY 19, 2015

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. But two wrongs don’t make a right.

Ethics 60

Ethics Journalism Banking Media 60

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. The temptation to replace thoughtfully considered and strategic communications with foolish antics.

Survey 377

Survey Media Relations Media Ethics 377

Contently - Strategy

NOVEMBER 3, 2021

In traditional journalism, diligent fact-checking is a given. This type of work is not journalism, strictly speaking. “It’s about bulletproofing your work,” said Amy George , former Associated Press reporter and founder of By George Communications. The Check, Please!

Content Marketing 144

Content Marketing Marketing Viral Study 144

PRSay

AUGUST 16, 2019

There is a broken process today for MBA students to understand strategic communications. The Journal of Management Education recently published an article from MBA Committee members with research showing that there is a need for an interdisciplinary approach to strategic communications.

Reputation 67

Reputation Course Corporate Trends 67

Maxim Behar

MARCH 6, 2022

How does it feel to be the CEO & Chairman of the Board of M3 Communications Group now & how do you look back to your earlier days when you started as the Managing Editor at Standard Daily? Hello, my name is Maxim Behar and I am the Chairman & CEO of the board of MP3 Communications Group, Inc. I was a great risk.

B2B 52

B2B Communications Media Newspapers 52

Critical Mention

OCTOBER 25, 2021

But, this is a blog about PR, communications and media relations, so enough about the plot summary. Succession is one of the most critically-acclaimed and popular shows on TV today, but because of the media and PR focus of the show, there are lessons to be learned for anybody in communications, PR or media. Until next time!

Media 162

Media Fashion Television Radio 162

Flack's Revenge

DECEMBER 5, 2017

I was, of course, thrilled to be in it and eager to read Lin Pophal’s book. I also learned about Lin’s agency work at Strategic Communications ; and that she teaches, and has written quite a few books on PR and marketing. Is this a sign of the future of PR (and journalism)? I definitely think that it is.

Pitching 174

Pitching Journalism Video Advertising 174

Flatiron Communications

MAY 2, 2016

I’m talking about Theranos of course, and its beleaguered CEO Elizabeth Holmes whose woes just worsened as a result of a piece posted on Vanity Fair’s website by former New York Times “Bits” columnist and “ Hatching Twitter ” author Nick Bilton. Hey, why not just sell them the ad space? DoYourJobs.

Journalism 28

Journalism Healthcare Technology Reputation 28

Maxim Behar

JANUARY 31, 2024

Before the advent of structured PR practices, communication was often fragmented and reactive, leaving entities vulnerable to the whims of public opinion. PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Maxim Behar

JULY 2, 2023

Today we will be having an insightful conversation with Mr. Maxim Behar, CEO, and chairman of M3 Communications. He is a past president of the International Communications Consultancy Organization, also known as, ICCO, which is the largest and most influential global organization of PR professionals and practitioners.

Ethics 52

Ethics Internal International Course 52

Ethical Voices

MARCH 6, 2023

Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. Then moved on to Royal Dutch Shell in London, where I did communications and sustainability.

Ethics 61

Ethics Company System Corporate 61

Cision

JUNE 15, 2017

Hispanic public relations professionals, I’m excited to work with this year’s diverse volunteer board representing corporate, agency, consultants, and media entities, to help cultivate our future leaders and propel our industry. What are some of the key components of a successful strategic communication strategy?

Automotive 245

Automotive Resources Strategy Consumer 245

ImPRessions - Crenshaw Communications

MARCH 6, 2017

What, if anything, can a PR or corporate communications expert do to turn things around? And of course, Uber started the month in a storm of controversy after it was accused of crossing picket lines by drivers striking in protest of the president’s immigration order. Communicate regularly.

Reputation 159

Reputation How To Employee Financial 159

Sword and the Script

JUNE 25, 2019

This goes beyond crisis communications. So, I thought was interesting to see an experienced marketing and communications leader from the cybersecurity community, categorized the notion of brand under risk. From your perspective, what has changed the most about PR over the course of your career? .

Brand 107

Brand Branding Reputation Corporate 107

Cision

MARCH 1, 2016

Crisis communication is an important aspect of most PR roles. In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” They write: “Facebook’s IPO is a flop.” Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Doctor Spin

FEBRUARY 14, 2024

Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs. It aims to communicate with these groups to create a favourable overall company image. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR Fuel

SEPTEMBER 8, 2020

PR has grown from a de facto job to bridge the gap between business and journalism. While the purpose of journalism is to report news and events as objectively as possible, PR aims to persuade people and shape public opinion. Despite being different from journalism, PR press releases are often the foundation for news stories.

Journalism 52

Journalism Corporate Software Analytics 52

PRSay

APRIL 15, 2021

For insights, PRsay asked 14 communicators for their thoughts on the factors that a company should consider before weighing in on a social issue. . ” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . ” — Kristie Colón, Communications Director, University of Kentucky College of Pharmacy.

Company 189

Company Employee Internal International 189

Sword and the Script

NOVEMBER 7, 2023

Propel releases AI-based “media war room”; Muck Rack has AI recommending reporters to PR; PRophet partners to bring influencer marketing and media alerts; Did you know Gartner has a Market Guide for Employee Communications? Generative AI may get all the attention these days, but it’s not the only “kind” of AI.

Employee 135

Employee Software Survey Tools 135

Communications Conversations

MARCH 29, 2019

I’ve watched them both grow into fabulous communicators and leaders! So, I asked a few key local leaders for up-and-coming social media or communications superstars they admire. Of course, I couldn’t write a post like this without nominating a couple people myself! Thomas classroom many years ago.

Social Media 128

Social Media Agriculture Marketing Media 128

Critical Mention

JULY 16, 2019

At the same time, while communications, PR and marketing professionals are generally thrilled to create brand awareness without spending budget dollars, earned media can also be difficult to measure. Professionals in PR, marketing and corporate communications understand all too well that there is, in fact, such a thing as bad publicity.

Media 76

Media Advertising Advertising Measurement 76

Cision

FEBRUARY 25, 2016

A well-thought out communication plan can only take you so far. I had a few stories published in high school journals, and starting around junior high I used to write letters to the editor of the local paper. When I started at GE in 1995, I was one of a handful of people at corporate headquarters who had ever used the Internet.

Newspapers 120

Newspapers Financial Crisis System 120