Cision

DECEMBER 3, 2015

Content marketing has the power to turn your brand into a driving force in your industry, but with so much competition in the marketplace, how can you ensure that your content makes an impact? Suddenly you’ve built a foundation of expertise—through content—that is hard to beat. A: Earned media!

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Sword and the Script

MAY 7, 2024

I wrote a prediction last December for the Content Marketing Institute – and I think that’s the answer. Notified divests its events business Notified announced it has divested “its virtual events and webinar business” to Brandlive, which is unfamiliar. What is the silence telling us, exactly?

Software 86

Software Pitching Technology B2B 86

Cision

JUNE 2, 2015

Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” “Voice reflects your culture, amplifies your story & communicates w/ empathy w/ people you want to reach.” “Content is a filter that can qualify your audience better.”

Content Marketing 120

Content Marketing Marketing SEO Education 120

Onclusive

FEBRUARY 22, 2018

Mika Stambaugh is an Emmy award winning journalist and dynamic entrepreneur known for her creative strategies in executing media and communication campaigns. I came to the name after incorporating my initials — ‘MAS’ is Spanish for ‘more’ — and ‘ink’ references pen-to-paper; writing your story to build and manage your communications.

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. My B2B clients are more open to sponsored content. Data-driven PR.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

FEBRUARY 16, 2021

I’d venture stepped up internal communications following the pandemic had a lot to do with these numbers. Whether you call it content marketing , brand journalism or custom publishing, with trust in media falling while trust in business is growing, you can build credibility through content if you can follow these golden rules: 1.

Government 139

Government Survey Ethics Media 139

PRSay

DECEMBER 15, 2017

Consider obtaining your MBA, or at the very least consume books and articles, watch videos, go to seminars, participate in webinars and meet with other communications professionals on a regular basis. Every day after you wake up and have your coffee, grab a spiral notebook and write down three things you’re grateful for.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

APRIL 21, 2015

On April 29, PR News’ Matthew Schwartz will join Cision’s Heidi Sullivan on “ Film School: How to Use Video for PR ,” a free webinar that will provide the latest video best practices for communicators. Register for our free webinar now! It’s nothing short of the “cinemazation” of PR and marketing.

Video 120

Video Brand Branding Trends 120

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Cision

NOVEMBER 2, 2015

I decided to compile five of the best quotes from the forum for some B2B marketing inspiration. Joe Pulizzi ( @ JoePulizzi ), Founder of Content Marketing Institute, Author, Speaker and Entrepreneur shared this gem: Don’t be afraid to be bold in your campaigns. Want more media coverage for your brand? Register today!

B2B 120

B2B Marketing Content Marketing Technology 120

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

PR in High Definition

DECEMBER 17, 2020

Communicating in a global crisis. Effectively communicating in a crisis is tough, as some companies have learnt this year (some better than others). Did you catch our webinar ran by our European PR experts? Employee communications after sudden transformation. Europe: How to get multi-country comms right. Bring it on!

Reputation 133

Reputation Creativity Crisis Employee 133

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Cision

JANUARY 10, 2017

Not only does content marketing drive three times as many leads as traditional marketing, but it also costs more than 60 percent less. We turned to Cision’s Senior Content Manager Annemaria Nicholson and MarketingProfs’ Senior Program Manager Kerry O’Shea Gorgone for tips and best practices. Know Your Audiences.

Strategy 120

Strategy How To Content Marketing Mobile 120

Cision

JULY 29, 2015

With more ways of communicating instantly and globally than ever before, everyone to have a voice. Podcasts are an ideal communication medium for brands hoping to build awareness and value. Q: Why is podcasting valuable for brands’ marketing strategies? Is it strictly content marketing? Want to know more?

Interviews 120

Interviews Comparison Video Exercises 120

Sword and the Script

FEBRUARY 7, 2017

How long should it take to write a blog post? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Blog posts in 2017 are taking longer to write and are longer in length. In other words, bloggers are spending more time promoting fewer, but more in-depth, content pieces.

B2B 60

B2B Blogging Data Survey 60

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. Use marketing ROI (mROI) numbers to determine where to invest more money in content.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

PRSay

AUGUST 3, 2016

To really see results you need to build a community. and founder of the #MeasurePR Twitter chat, joined Cision on a webinar to share her strategy for growing brands on social media. In her latest Cision webinar, “ Unleashing the Power of Social PR ,” Burke outlined two fundamental rules for effective social media engagement.

Social Media 60

Social Media Media Twitter Tools 60

ImPRessions - Crenshaw Communications

APRIL 24, 2018

If your company has an innovative product and/or great customer service, you’re in a position to ask clients to write online reviews or blog about their great experience using the product. Bylined content. These are often covered by trade or industry press and can be converted into bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

PR 20/20

MARCH 26, 2020

Reevaluate any content scheduled or planned for the next few weeks: Is it appropriate given the current climate? As of this writing, many brands have interrupted their "regularly scheduled" content — and quite a few are reaching out to their audiences to ask what they want or need right now. Internal and External Communications.

Crisis 92

Crisis Marketing Healthcare Resources 92

The Resolution Blog

JANUARY 8, 2018

The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. I hosted a PRSA webinar back in July providing actionable steps to take. Don’t miss out download now.

Tools 136

Tools Publicity Measurement SEO 136

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. Following is a guide which will eliminate the disconnected messages, bewildering tones, and general chaos of PR marketing content produced by a business. . Creating Content. Create video tutorials.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Solo PR Pro

JANUARY 7, 2019

Increased reliance on these smart speakers — for news, listening to music, and searching for information — means PR pros need to incorporate “speakable content” into client communications plans. Meredith Eaton of Red Lorry Yellow Lorry provides these tips to best position client content to be found via voice search: 1.

Trends 45

Trends Google Crisis Management Data 45

Cision

JANUARY 18, 2016

million posts per week) and other content platforms LinkedIn is still pretty small. So, in this post I want to explore five best practices that can help communication professionals and content marketers optimize their content for LinkedIn. Learn how to create valuable content at Joe Pulizzi’s webinar!

LinkedIn 84

LinkedIn Mobile Leadership Course 84

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Something that’ll convince potential customers to learn more. After evaluating over 6.9

B2B 85

B2B Content Marketing Trends Marketing 85

Cision

JULY 13, 2015

Click here to register for Dorie Clark’s free “Speak Up, Stand Out” webinar! ” Further substantiating Petrelli’s points, Forbes columnist Melanie Lindler writes that the majority of people have some social anxiety. Want to build your support base and spread your ideas? Be genuine… and be nice.

Writing 120

Writing Social Media Community Course 120

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? Solid storytelling, writing and editing skills are still very much in demand. The post Is AI a threat or benefit to marketers and communicators?

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. Communications Influence with the C-Suite Grew.

B2B 118

B2B Marketing Survey Software 118

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. About 40% of respondents to a survey by Webbiquity and the aggregation service B2B Marketing Zone expected to reallocate funds for live events to other marketing tactics.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 13, 2022

And because I’ve spent time in-house on the vendor side I can write about this topic in depth. Alternatively, (or in addition to) I also publish a separate monthly email newsletter that rounds up must-reads from across marketing and PR. The 6 Top B2B Content Formats Buyers Find Most Valuable.

Blogging 158

Blogging B2B Software SEO 158

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. We’re used to seeing communications and interactions with brands that are personalized. ” Jo Detavernier , SCMP, APR | Detavernier Strategic Communication.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Critical Mention

JANUARY 3, 2018

Follow experts like Christopher Penn of Shift Communications ( @cspenn ), Gini Dietrich of Arment Dietrich ( @ ginidietrich ), or Katie Delahaye Paine or Paine Publishing ( @queenofmetrics ). Take an online class or attend a webinar to learn more about this critical skill. If your writing could use some work, don’t wait.

Measurement 119

Measurement Content Marketing Writing Infographics 119

Sword and the Script

AUGUST 16, 2016

In this case, market research has consistently demonstrated people favor recommendations from peers over brands. So while content marketing is the new branding , it’s becoming more evident that PR is the best kept secret in content marketing. No easier opportunity exists than in repurposing content.

Content Marketing 60

Content Marketing Marketing Infographics Pitching 60

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Here at MaccaPR, we've blogged about content marketing a number of times (e.g."

Content Marketing 48

Content Marketing How To Marketing Infographics 48

PR 20/20

AUGUST 9, 2016

Editor's note: This post was originally published by Content Marketing Institute and has been edited for comprehensiveness. After months of planning, research, writing, and design, your new B2B research report is set to launch. The CTA to register for the webinar has been featured in your series of lead nurturing emails.

Content Marketing 40

Content Marketing eBook Publicity Marketing 40

Contently - Strategy

OCTOBER 15, 2020

At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” All of them passed.

B2B 145

B2B Trends Video Course 145

Cision

AUGUST 26, 2015

You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Branding, Social Media, Marketing, PR & Professional Coach. 68% Of Marketers Want To Know How To Create Better Visual Content [link]. Watch her on-demand webinar today!

Social Media 120

Social Media Twitter Media Nonprofit 120