Solo PR Pro

SEPTEMBER 25, 2018

We have heard the drumbeat of the importance of content marketing for years. Long before it was labeled “content marketing,” communications pros were utilizing the tactic in client work. Content Marketing is a valuable tool in the communications arsenal. Connect and engage your target audience.

Content Marketing 62

Content Marketing Marketing Measurement Resources 62

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. More types of content.

Communications 122

Communications Crisis Internal International 122

Remote PR Jobs

SEPTEMBER 25, 2023

consumers say they are suspicious of news content. RELATED: Take the first step in achieving communications excellence ] This means the credibility of media outlets and other information sources is more important than in the past. Dorothy Crenshaw is CEO of Crenshaw Communications. PR generates influence. Goodwill has value.

Mobile 100

Mobile SEO Reputation Web 100

Sword and the Script

DECEMBER 20, 2016

There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. Some see them as fun and a break from the usual content routine. Here are my predictions for PR , content marketing and social media ; one each. 1) Predictions for PR in 2017.

Content Marketing 60

Content Marketing Social Media Marketing Media 60

ImPRessions - Crenshaw Communications

JULY 22, 2019

Anyone who has managed a content marketing program understands high-quality, “evergreen” content can live for years, pushing up page rank and attracting traffic for a brand or business. Automation has changed intelligence-gathering and data analysis, which often informs a PR program’s messaging and content.

Mobile 244

Mobile SEO Web Journalism 244

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. Grace Platon , Communications Strategist, Communicate Grace , LLC . The metaverse, Web 3.0, David Berkowitz , Founder, Serial Marketers .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Prohibition

JULY 14, 2017

Consider the changing shape of the comms industry, and you will undoubtedly come across the phrase ‘content marketing’. Content has become the ‘buzz word’ for the industry – whether you specialise in SEO, digital marketing or indeed more traditional avenues such as online advertising and PR. But what does content mean?

Content Marketing 48

Content Marketing Marketing B2C SEO 48

Cision

MAY 23, 2016

What I want to do in this post is discuss five ways that we can communicate more effectively despite our overestimation of common experiences. Unless people understand clearly what you’re talking about from the get-go, your communication is doomed. Communicating is difficult. Experience. Conclusion.

Communications 206

Communications Television Transportation Study 206

Cision

MAY 12, 2015

And yet, I understand the value of having the right data on my communication efforts. This data is great for guiding your content marketing efforts. I withered in my statistics class in my MBA program. When my 10-year-old needs help with his math, I am not the parent he turns to. That goes doubly for social media.

Analytics 120

Analytics Social Media Web Media 120

PRSay

DECEMBER 12, 2019

Lists “are to the web reader’s eye what Brad Pitt is to the paparazzi,” says Kara Pernice, Kathryn Whitenton and Jakob Nielsen, the authors of How People Read on the Web. Indeed, according to Pernice, Whitenton and Nielson, web visitors look at 70 percent of the bulleted lists they encounter. Readers can’t resist a list.

Web 176

Web Writing Analytics Training 176

Onclusive

DECEMBER 6, 2017

You are no longer accountable for just impressions and AVEs, but web traffic, customer engagement and conversions. AI can now help communicators in every aspect of their strategy and campaign cycle. AirPR has been on the cutting edge of the New PR and its ties to content marketing and marketing technology.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. If your content can’t be indexed and found online, you’re wasting time and money. Use keywords.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Sword and the Script

JUNE 9, 2015

The top challenges and goals identified in the survey – producing quality content consumers find engaging – are consistent with other content marketing studies. Yet the paper also surfaces the underlying driver of the shift to content marketing. Drop “going viral” as a goal. What’s your take?

Content Marketing 60

Content Marketing Employee Marketing Viral 60

Stephen Waddington

OCTOBER 18, 2018

The reality of modern media is that news stories are published to the web instantaneously. The Downing Street communication team under New Labour’s communication director Alastair Campbell famously took a strategic approach to news across Government using a calendar system call the Grid. I suggest you start by scraping the web.

Tools 203

Tools Web Banking Wikipedia 203

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

According to PageFair , use of ad blockers grew by 30 percent in 2016, accounting for 11 percent of web users and more than 600 million devices. And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

Communications Conversations

FEBRUARY 1, 2022

For years, we’ve been debating the merits of “gated” content on the web. On one side, we have marketers who believe gated content is one of the best paths to driving more leads. On the other side, we have marketers who believe gated content simply should not exist.

Privacy 88

Privacy Content Marketing Google Web 88

PRSay

JANUARY 29, 2019

18 talk to PRSA Dallas , the company’s head of global employee communications tackled a recurring challenge in today’s information-heavy world: how to keep your audience invested and interested in your work. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. During a Jan. Do fewer things better.

Tourism 150

Tourism Employee Web Travel 150

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey.

Media Relations 111

Media Relations Media Survey Pitching 111

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. It’s a primary communications channel both internally and externally. Owned media, aka content, is content you produce that lives on your website or blog.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

How To 142

How To Content Marketing Banking Advertising 142

MaccaPR

OCTOBER 14, 2015

Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. Now’s the time for you, as a business professional and a professional communicator, to leverage the power of LinkedIn Pulse. 1) Access to influential people. This one’s a no-brainer.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

PR Breakfast Club

JANUARY 11, 2015

Let’s talk for a moment about better content marketing through simple theft. I’m talking about taking from web developers processes to make lean content. Lean content is a workflow adaptation that ensures your team produces more content that can go more places. Forget all that.

Web 28

Web Print Writing Content Marketing 28

5W PR

DECEMBER 24, 2020

Digital PR is an online marketing approach that’s used to increase a brand’s awareness via internet-based strategies. Employing novel methods like content marketing, social media, search engine optimization, and influencer outreach, digital PR is a powerful strategy that brands can roll-out to improve their online presence and visibility.

Digital PR 88

Digital PR Brand Branding Engineering 88

Presspage

MAY 31, 2023

With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative. However, many communications teams struggle to navigate this landscape, often compromising their ability to forge deeper connections with their stakeholders.

Brand 78

Brand Branding Storytelling Software 78

Sword and the Script

FEBRUARY 13, 2018

Although visuals are important, the aesthetics of the text itself can influence how many people consume content and how long they spend engaged with it. This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around.

Writing 60

Writing Blogging Content Marketing Web 60

Communications Conversations

SEPTEMBER 8, 2016

Why would anyone visit the Coke web site for “news and information”–even if that “news and information” was related to Coke? I’ve always been somewhat of a skeptic when it comes to Coca-Cola’s brand journalism initiative: Coke Journey, which launched back in 2012. The big reason for my skepticism?

Content Marketing 60

Content Marketing Case Study Journalism Marketing 60

PRSay

SEPTEMBER 10, 2019

One mistake I see communicators make is jumping right into video content creation before setting the strategy. In the ideation phase, you’ll want to develop a plan for cross-channel content marketing that will drive exposure and reach your target audience. At the PRSA 2019 International Conference , Oct.

Storytelling 137

Storytelling Video Strategy Analytics 137

5W PR

NOVEMBER 23, 2020

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. As such, it viewed and ranked companies across three categories – web, mobile, and cross-channel.

Retail 88

Retail Mobile Study Web 88

Barokas

MAY 31, 2019

Content must be on-brand and consistent, without being overtly promotional or repetitive. Half of B2B marketers say producing content consistently is a top marketing challenge (Content Marketing Institute) and 65 percent have trouble producing engaging content (Zazzle Media). It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Cision

AUGUST 22, 2016

One of the biggest developments for content marketing may have been hidden in plain sight for the last year. From a communications and marketing perspective, it’s important to understand what AMP is, how it works and how you can implement it in your content marketing. It’s as simple as that.”

Mobile 96

Mobile SEO Web Google 96

Critical Mention

JULY 31, 2019

Part of the reason for this personnel strategy is that research shows the most effective methods of marketing involve storytelling; a PR pro’s specialty. can create more conversions, the ultimate goal of all marketing and PR efforts. Both marketers and PR workers aim to create an image for their brand in the public eye.

Marketing 68

Marketing SEO Guidelines eBook 68

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Cision

MAY 22, 2017

New trends arise every year, advising how to make the most of your content marketing tactics. No one wants their press release to read like a big block of text, especially when 55 percent of web visitors spend less than 15 seconds actively reading a webpage. 1 – Optimize your press release with effective formatting.

Case Study 210

Case Study Study Trends Web 210

Waxing UnLyrical

MAY 2, 2013

I’ve been a web marketer for a long, long time. Having built my first web site ( DVD Verdict ) in April 1999 and managed one of the larger SEO teams in the country from 2006 to 2009, it’s safe to say I’ve seen many changes in web marketing over time. Guest post by Sean McGinnis. That’s a blog post for another day.

Blogging 111

Blogging SEO Web Google 111

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. The Global Communications Report, a comprehensive worldwide survey of more than 1,000 senior PR executives worldwide, reveals that the global PR industry is predicted to grow from its current estimated size of $14 billion to $19.3

Trends 124

Trends SEO Leadership Print 124