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Addressing The “Scaries” In Ad Tech

ImPRessions - Crenshaw Communications

Privacy laws spook marketers. Now the privacy zombies are coming faster and more frequently. In reality the privacy regulations are well-intended and will protect consumers. Have you hired a Chief Privacy Officer? How are you getting consent from consumers? However, beware! Behemoths build ‘walled gardens’.

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Facebook Tries to Stop Deluge of “Fake” Accounts with Elections Looming

Ronn Torossian

With midterm elections looming, the folks at Facebook are still desperately trying to reverse a cataclysmic loss of consumer trust thanks to a massive privacy scandal that revealed a myriad of issues with the social media giant. In a recent report, Facebook is said to have … READ MORE ».

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Big Tech Has A PR Problem. Can It Close The Trust Gap?

ImPRessions - Crenshaw Communications

At a time of huge partisan polarization, one thing that brings people together, it seems, is resentment of Big Tech, especially the Big Four — Facebook, Google, Apple, and Amazon. Sometimes they do make positive changes, like Facebook’s plan to combat misinformation about COVID-19 vaccines. The news isn’t all bad.

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Press Release Horror Stories: 5 Lessons Learned from Epic PR Fails

Newsfile

Click thumbnails below to view Lesson Learned : Timely and proactive communication is vital when product safety is in question. Companies should prioritize consumer safety and address concerns promptly. Personal data belonging to 87 million Facebook users was collected without their consent by Cambridge Analytica.

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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Is Facebook still a good place to invest in social media marketing? And Facebook, long the Goliath in the social world may be cruising for a bruising. What comes after social media?

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Has Apple Lost Its PR Magic?

ImPRessions - Crenshaw Communications

In consumer technology, it’s the norm for sales to slow and profits to erode over time. To compound matters, Apple started 2019 with another type of stumble – in data privacy, where it has worked hard to build a reputation as a champion for consumers while Facebook suffers one scandal another over its handling of user data.

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Behind Amazon’s Magic PR Touch

ImPRessions - Crenshaw Communications

Facebook’s clumsy handling of its data privacy scandals has been a PR and government relations disaster. Google, too, faces data privacy challenges, as well as periodic revolts by its own workforce. Take data privacy, for example. The privacy implications are clear, but no one’s really pressing the case.

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