ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Earned media , although quite labor intensive and hard to scale, still beats native and paid ads as a component of a PR program that’s heavy on earned coverage. It’s considered the most credible and influential source for storytelling. Does it have the same impact as earned media? . But can we say that for sponsored content ?

Advertising 334

Advertising Advertising B2B SEO 334

Ishmael's Corner

JULY 11, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Sitting above the fold found The New York Times taking on the story line of Amazon constructing buildings around oversized greenhouses in downtown Seattle. The post It’s True.

Construction 60

Construction Storytelling Communications Publicity 60

ImPRessions - Crenshaw Communications

JUNE 14, 2018

Long ago, the PR gods handed down a set of rules around media relations and competitive engagement for the business of public relations. They may also be reached through storytelling. B2Bs who want to stand out can break the rules by communicating in a rich, idiosyncratic brand voice.

B2B 147

B2B B2C Enterprise Pitching 147

Wadds Inc.

JANUARY 16, 2023

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. Stephen: You cite Abraham Lincoln as a role model communicator, but you fail to list listening as one of his notable characteristics.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Sword and the Script

DECEMBER 4, 2018

The statistics selected can be grouped are heavily weighted along the following topics: Statistics about – or for – the CMO ; Statistics about digital and B2B marketing ; Statistics about PR or media relations ; and. The 4Ps is the classic construct that articulates the four traditional levers available to drive growth.

Survey 104

Survey Marketing B2B Content Marketing 104

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. Both journalists and communication professionals tell stories. Everyone wins.

Newspapers 120

Newspapers Journalism Pitching Report 120

The Hoffman Agency

MARCH 20, 2017

Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. Media relations is close to naught if PR consultants do not think with a sales hat on. Is that all?

Publicity 63

Publicity Construction Agency Advertising 63

PR Conversations

AUGUST 18, 2011

For that matter, some practitioners appear confused, limiting PR to media relations and/or publicity. Public relations is not the only profession that lays claim to “telling stories.” Internal communications often say they are corporate storytellers. We fight it. Same with documentary film makers.

Construction 40

Construction Internal International SEO 40

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Those days are over.” rebekahiliff.

Creativity 100

Creativity Pitching Writing Conference 100