PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Experiential storytelling. Read DigiMarCon’s Top 10 Reasons to Attend to decide if this is a conference for you. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Get to know digital marketing and storytelling. About Barbara Rozgonyi, Creative Visionary. You’re in the right place! What if you could effortlessly. Attract more of the right attention AND.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Contently - Strategy

JULY 21, 2021

.” Besides supplying the info we need to target Sally with Instagram ads for crap she’ll regret buying, personas are designed to help the creative process. This is based on a long-established idea about creativity: It’s best to have a person in mind when you’re creating. The problem with personas.

How To 137

How To Creativity Storytelling Writing 137

Onclusive

NOVEMBER 8, 2023

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), and big-kahuna conferences such as SXSW give brands ample opportunity to showcase the learnings of their strongest business leaders. In the meantime, digital speaking events have exploded.

Training 195

Training Media Training Reputation Crisis Communications 195

Contently - Strategy

MAY 13, 2020

Webinars are still a marketing staple , but we’ve also seen some incredibly creative storytelling in the virtual space. This framework allows marketers to build from the ground up by considering the key elements of event design: logistics, environment, storytelling, and connection. Storytelling that stands out.

Storytelling 136

Storytelling Video Groups Conference 136

Onclusive

AUGUST 9, 2021

Niche industry events, role-specific conferences (catered to developers, creatives, etc.), and big-kahuna conferences such as SXSW give brands ample opportunity to showcase the learnings of their strongest business leaders. Multimedia Development & Visual Storytelling.

Training 370

Training Media Training Reputation Crisis Communications 370

Marketwired

MARCH 1, 2016

While there are many creative ways to make your message grab attention, have you ever thought about creating a ‘pull’ rather than a ‘push’ pitch so others do the work for you? We knew that in addition to our target audience, many of our key influencers were also at the conference. Real-time visual storytelling to share.

Pitching 153

Pitching Media Conference Storytelling 153

Solo PR Pro

AUGUST 9, 2016

Solo PR Pro’s main event activity for 2016 – the Florida Public Relations Association (FPRA) Conference, kicked off on Sunday, August 7, 2016 in Tampa, Florida. Master Storytelling– Lisa Gerber, Founder, Big Leap Creative. Be sure to check back next week for post-conference highlights and content.

Conference 40

Conference Storytelling Instagram Crisis 40

Solo PR Pro

AUGUST 16, 2016

As we did last year we joined forces with the Florida Public Relations Association (FPRA) for a robust conference experience that included a variety of learning opportunities and plenty of face time with Solo PR colleagues. Cheers to another great conference where the Solo PR community learned, laughed, and broke bread together.

Conference 40

Conference Crisis Community Crisis Communications 40

wiredPRworks

JULY 25, 2016

If you know me, you know I love networking in 3D - and being a marketing speaker at conferences!! The creative industry can be an exciting and challenging landscape to work in, and the path you take is totally up to you. SheSays Chicago has assembled some of the top women and men in creative for the sole purpose of helping YOU.

Conference 40

Conference How To Creativity Energy 40

Flack's Revenge

APRIL 27, 2021

Thinking like a good journalist is critical for PR; it’s important to be inquisitive, a good storyteller, and yes, often skeptical. Realize you have to be smart and creative, and work hard to earn their attention. Take in demos, attend conferences. One of the most obvious POVs to consider is the gatekeeper, or journalist.

Storytelling 177

Storytelling Pitching Interviews Agency 177

Solo PR Pro

AUGUST 18, 2015

Hats off to another fantastic conference where the Solo PR community had an opportunity to strengthen our bonds while learning and networking – sharing with each other and our fellow attendees at the 2015 Florida Public Relations Association Conference in Orlando, Florida. Conference highlights.

Conference 40

Conference Community Small Business Storytelling 40

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. You're not alone, which is why content marketing is one of the top tracks at our upcoming, inaugural Marketing Artificial Intelligence Conference (MAICON ). And with so much noise in the publishing world, that job is getting harder and harder every day. Not sure what I mean?

Storytelling 63

Storytelling B2B Content Marketing Data 63

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Put on a conference or panel event. It’s always beneficial to speak at industry conferences, but a bigger and more lasting step for a company can be to start its own conference where feasible. We’ve found success in mini-conferences we call thought leadership panels.

Brand 196

Brand Branding Reddit B2B 196

PRSay

SEPTEMBER 13, 2018

This year will mark the 10th time in the last 11 years I will attend the PRSA International Conference (ICON), what many people including myself consider to be the top PR industry conference. However, winning new accounts or business can be challenging from a creative perspective as well as incredibly time-consuming.

Conference 81

Conference Internal International Creativity 81

PRSay

AUGUST 12, 2016

The fusion of these groups truly mirrors the current state of the news making and storytelling industry as a whole. Story timelines have shifted from traditional long-lead or daily print opportunities to instantaneous news with the introduction of social as the go-to storytelling platform.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Solo PR Pro

AUGUST 11, 2015

The Solo PR crew works hard and plays hard, and we’re doing plenty of both at Solo PR Pro’s main event activity for 2015—the Florida Public Relations Association (FPRA) Conference, taking place this week (August 9-12, 2015). Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative.

Conference 40

Conference Small Business Storytelling Journalism 40

Cision

SEPTEMBER 14, 2015

After four days of being informed of all the most important stats surrounding marketing campaigns and strategies, Chelsea Clinton’s keynote at INBOUND served as the perfect balance and end to a great conference. Clinton notes, “The combination of storytelling and data is the most powerful way to effect change.”

Data 120

Data Case Study Storytelling Conference 120

Deirdre Breakenridge

MARCH 8, 2017

ET, the #PRStudChat community will gather to discuss how storytelling and content help to build relationships with your community. How do you know the best type of content to share to support your storytelling? On Wednesday, March 22 nd , at 8:30 p.m. Discuss your approach to content? Huffington Post and U.S.

Radio 170

Radio How To Community Storytelling 170

Ishmael's Corner

MARCH 29, 2015

The question relates to the role of storytelling techniques in the HR function. The question also happened to be the thrust of my talk at the Alexander Mann Solutions (AMS) conference last week in Hong Kong. It turns out that one can make an argument for HR more than any other function needing storytelling. Not so fast.

Handbook 60

Handbook Storytelling Conference Engineering 60

Cision

MARCH 30, 2016

According to Instagram’s announcement: “We want to bring you fun, flexible and creative ways to create and watch video on Instagram. People are constantly trying to put information in front of us,” Steve Clayton, Chief Storyteller, Microsoft. A spokesperson said longer videos mean more diverse stories.

Instagram 120

Instagram Video Brand Branding 120

PR 20/20

NOVEMBER 23, 2020

One of my favorite slides from this year’s INBOUND conference came from HubSpot’s Chief Customer Officer, Yamini Rangan. How do your products and services solve for your customers, and does your storytelling effort connect the dots? How are you making your hero’s stories the center of your storytelling initiatives?

Technology 73

Technology Strategy System Storytelling 73

Cision

MARCH 22, 2017

A common theme from the marketing and branding sessions at this year’s SXSW 2017 conference was very clear: Say what you mean, and mean what you say. In the session titled, “Being Human: How Personal Stories Change the World,” the importance of storytelling in the ability to connect with audiences was discussed. via GIPHY.

Communications 209

Communications Policies Storytelling Groups 209

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

We also see Ryan Gosling’s character make creative use of the building game Jenga. Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. Educate yourself, and educate yourself some more. This kind of diligence pays off in PR as well. Dig deeply.

Film 149

Film Real Estate Banking Financial 149

The Hoffman Agency

MARCH 18, 2022

I went to see him speak at a conference. At that moment, I knew my life purpose: leveraging my skill for creative storytelling to make astounding scientific innovations approachable and interesting. To my dismay, he whipped out a 150-slide PowerPoint deck with 300 words on each slide and no pictures.

Storytelling 36

Storytelling Creativity Study Internal 36

Onclusive

MARCH 6, 2019

At the recent Growth PR Conference from AirPR, leadership from E*Trade, Dolby, BitGo, and Bank of the West shared their personal experiences and thoughts on what works… and what doesn’t. Becky Saeger, Board of Directors, E*Trade Financial. Becky Saeger, Board of Directors, E*Trade Financial. “I

Banking 199

Banking Marketing Measurement Leadership 199

wiredPRworks

APRIL 20, 2022

Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Storytelling success stories. In 2008, Barbara and David met IRL in Chicago when he offered a free ticket to a conference on twitter. What We Talked About on Growing Social New. New additions to the new rules of marketing and PR. About Barbara Rozgonyi.

Marketing 118

Marketing Social Media Trends Instagram 118

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

Case Study 42

Case Study Storytelling Study Engineering 42

PRSay

SEPTEMBER 19, 2017

9 at PRSA’s 2017 International Conference in Boston. You hear about the companies they represent and their CEOs speak at the biggest, best conferences. All the while, the PR pro remains out of sight from the public view, instead acting as the connective tissue between the organization and the storytellers.

Measurement 127

Measurement Data Analytics Conference 127

Deirdre Breakenridge

NOVEMBER 23, 2016

I look forward to the PRSA International Conference every year for so many reasons. I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. However, your shout outs can also be in your own storytelling.

Skype 150

Skype Industry Storytelling Interviews 150

Cision

NOVEMBER 10, 2015

Then, they began a storytelling model for “good news” – creating a wide range of topics from technology improvements to onboard enhancements to new ships, environmental and sustainability initiatives to increase positive sentiment. Consider a change maker to help effectively tell your brand story.

Crisis 120

Crisis Brand Branding Crisis Communications 120

PRSay

JANUARY 9, 2020

2020 is the perfect time to take a fresh, creative approach to your partnerships. Things to think about How can you leverage organic content (with permission, of course) and empower your everyday fans to continue to share your brand message creatively? Highly-targeted story angles. Social activism.

Trends 133

Trends Nonprofit Consumer Newspapers 133

Cision

OCTOBER 16, 2017

Right, it still makes a lot of sense because those are people who are natural storytellers and having great storytelling capability, I think, will be a perennial thing and should always be something that’s always there for comms. Steve Barrett: And get paid a proper wage as well. Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

Landis PR

DECEMBER 18, 2023

Or, if your CEO headlines an industry conference, ask for the recording and embed it in an email marketing campaign. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context. The opportunities for amplification are endless.

Conference 59

Conference Consumer Social Media Google 59

wiredPRworks

MAY 23, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Webinar Presenter Woman Keynote Conference Speaker Women in Business Women in Sales. I only changed a few words here and there.

LinkedIn 52

LinkedIn How To B2B Social Media 52

PR 20/20

JUNE 25, 2019

With intelligent resources focused on operations and a personalized customer journey and operations, brands will be able to dedicate greater resources to creativity, listening, relationship building, culture, and community. Video and creative media. Storytelling with the Cognitive Content Hub™. Offsite company retreats.

Marketing 52

Marketing Storytelling Technology Community 52

Shift Communications

JANUARY 27, 2015

Back in September, we attended the FutureM and INBOUND Conferences in Boston. Here are quick takeaways from his thoughts: Marketers who can tap into the creative, right-side of their brain along with the data-focused left side of the brain will be the future CMO’s. We have to move past storytelling.

Marketing 60

Marketing Healthcare Technology Storytelling 60