Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Building trust and credibility is another crucial objective of public relations.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. At an agency, “you have your finger on the pulse” of industry trends, according to Debbie Etchison, head of public affairs and corporate communications at a major pharmaceutical company.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Doctor Spin

MARCH 1, 2024

In-house communications departments. Various companies, organisations, and institutions have in-house PR teams that hire entry-level PR professionals. Nonprofits often have PR departments or hire PR professionals to manage their communications and outreach efforts. Corporate communications teams. Media outlets.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams. You can download a copy from the Vuelio website.

Publicity 197

Publicity Government Corporate Financial 197

ImPRessions - Crenshaw Communications

MAY 8, 2017

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” When a company initiative is described as a “PR move,” it’s usually not positive.

Publicity 245

Publicity Public Affairs Agency Corporate 245

ImPRessions - Crenshaw Communications

OCTOBER 25, 2018

There’s not a major corporation today that doesn’t have a small army of PR and reputation experts helping it navigate a tricky media and government relations landscape. But occasionally, the damage comes from a company’s own ranks. Senate – not an unusual pedigree for a Public Affairs VP.

Crisis 213

Crisis Government Crisis Management Public Affairs 213

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

Communications 120

Communications Crisis Internal International 120

ImPRessions - Crenshaw Communications

JUNE 12, 2018

He helped Pennsylvania Railroad Company manage the press’s coverage of a fatal 1906 railway accident by using a document called a press release. the concept of two-way internal communications to improve the company’s image after a mine strike massacre. But don’t imagine that he was simply a corporate shill for big oil.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. The story of communication as an underrated support function is tired and uninspiring. Let’s be honest.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. EKA is a leader in providing public and private sector experience and assistance when making critical decisions. ” Until next time!

Communications 81

Communications Crisis Communications Media Crisis 81

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Murrow College of Communication at Washington State University in the fall of 2020. Looking to the past.

System 187

System Public Affairs Employee Nonprofit 187

PRSay

APRIL 8, 2019

Chief Marketing Officer and VP, Marketing and Communications, Renown Health. As an independent communications and PR consultant, I felt that pursuing my Accreditation in Public Relations was vital for the integrity of my practice and for demonstrating to clients that I can deliver faithfully on the services I offer.”.

Public Affairs 146

Public Affairs Healthcare Ethics Corporate 146

Critical Mention

FEBRUARY 4, 2020

There are lots of useful public relations and communication news sources one can benefit from across the internet. Popular topics consist of top PR trends, product updates, company culture, as well as PR successes and blunders. Utilize their News section to get your latest PR and communications insight. Weber Shandwick.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Stuart Bruce

JULY 15, 2014

Yesterday, the Financial Times published the fifth FTSE350 Boardroom Bellwether survey which revealed that almost half the boards of the UK’s largest public companies have not discussed their social media strategies in the past 12 months.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

5W PR

SEPTEMBER 27, 2019

Public relations specialists are known under different names such as communications specialists and/or media specialists. You can find public relations specialists working in government, nonprofits, as well as small to large companies. Another area that they tend to focus on is media relations. According to the U.S.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

ImPRessions - Crenshaw Communications

JUNE 6, 2016

A panel of communications officers from top brands tackled the question recently in a no-holds-barred session at the global meeting of PROI Worldwide. Here’s what these top communications execs said they want and expect from an agency relationship. What do clients really want from their PR agency ? Unanticipated value.

Agency 120

Agency Public Affairs Energy Resources 120

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Reputation Us

OCTOBER 12, 2015

A solid communications strategy starts with prioritizing your internal audience. One of the most overlooked types of communications for companies is addressing their internal audience. In my 22 years of professional business experience, I have rarely seen a client have really solid internal communications.

Employee 60

Employee Communications Public Affairs Internal 60

Reputation Us

NOVEMBER 3, 2019

Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. But who oversees a company’s reputation? But who oversees a company’s reputation? The CRO is a newly created position, but an increasingly influential addition to the corporate lexicon. Enter the Chief Reputation Officer or CRO.

Reputation 79

Reputation Public Affairs Survey Financial 79

Cision

MAY 12, 2016

Before you can build a strong communication strategy, you must do the research. Without insights on your industry and audience, you won’t know how to communicate effectively. Nick Gourevitch, partner at Global Strategy Group, says you can’t rely on your gut instinct when it comes to delivering impactful communication.

Public Affairs 120

Public Affairs Groups Social Media Analytics 120

PRSay

DECEMBER 2, 2020

When two of Boeing’s new 737 MAX passenger jets crashed within five months of each other in late 2018 and early 2019, killing a total of 346 people in Ethiopia and Indonesia, the company faced the worst crisis in its 100-year history. And [we tried] to figure out what we can do as a company to assist them through their grief.

Crisis Management 91

Crisis Management Crisis Crisis Communications Airlines 91

PRSay

NOVEMBER 17, 2016

After a few years of working with military public affairs, I was selected to spend a year as a fellow with the Army public affairs Training with Industry program (TWI). Jennifer Bocanegra, APR+M , is an Army public affairs officer with seven years of experience with military communication.

Public Affairs 60

Public Affairs Study Case Study Course 60

Wadds Inc.

AUGUST 14, 2023

A positive outlook and new found resilience underpins the UK and EU marketing communications marketplace, with acquisition opportunities for businesses offering strong propositions and sought-after capabilities. Mark Madsen is the founder of Madsen Advisory, which specialises in mergers and acquisitions of marketing communication agencies.

Agency 52

Agency Sports Public Affairs Creativity 52

Sword and the Script

JUNE 4, 2022

He’s really done wonderful service for the communications field and has built a 6,000-person strong community in the process. Nearly two decades later, Ned and I would team up to survey his subscribers for the annual JOTW Communications survey. Now I have my own company. His answers follow below. >>>

Survey 78

Survey Public Affairs Government Community 78

Stuart Bruce

FEBRUARY 24, 2015

Despite, or perhaps because of, their own lack of expertise 22% of heads of communications see the changing digital and social media landscape as the biggest future challenge. StateOfPR – Research report from Chartered Institute of Public Relations. This is a huge problem and reflects what I typically see.

Social Media 60

Social Media Public Affairs Media SEO 60

Landis PR

SEPTEMBER 18, 2023

The triple bottom line leans into the impression a company makes on its people, profit, and the planet, while ESG uses a more specific set of criteria to assess a company’s sustainability in environmental, social, and governance realms. The common thread in an effective sustainability plan for events is communication.

Government 69

Government Measurement Groups Corporate 69

Stuart Bruce

NOVEMBER 27, 2015

The African PR sector consists of six main elements: In-house public relations teams in government and public sector organisations. In-house PR people within companies – the regional and local operations of multi-nationals and big indigenous companies. African-owned companies that want to expand overseas.

Mobile 60

Mobile Public Affairs Government Local 60

Solo PR Pro

JUNE 8, 2021

She began applying to PR positions, but she found that the folks she interviewed with often had trouble understanding how her educational background translated into public relations. Two years later, the company restructured and Nicole was let go. From there, I started the company. First taste of solo PR freedom.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Waxing UnLyrical

APRIL 11, 2019

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. Guest Post by Lisa Holtorf and Dawn Buzynski.

Agency 80

Agency Nonprofit Real Estate Public Affairs 80

Communications Conversations

DECEMBER 8, 2022

She also most recently served as chief communications officer of the largest privately held company in the U.S., Anna is now out on her own as the founder of White Gate Communications. Holly is now the vice president of corporate branding and partnerships at Polaris. Where is she now? And now to be a solo? Holly Spaeth.

Marketing 60

Marketing Leadership Creativity Internal 60

Solo PR Pro

MAY 8, 2018

Community relations. Corporate communications. Integrated Marketing Communications (IMC). Internal communications. Public affairs. Solo PR Pros work with SMBs and Fortune 100 companies. Many have a side gig or passion that may or may not be related to communications. Direct advertising.

Public Affairs 40

Public Affairs Internal International Community 40

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined? What is the value of public relations?

Interviews 98

Interviews Publicity Technology Social Media 98

Stephen Waddington

MAY 16, 2019

The wide-ranging discussion covered: how to land your first job in PR; the role of a PR practitioner; the importance of continuous learning; opportunities in the North East versus other areas of the country including London; working for a start up versus a corporate organisation; the importance of mental health and culture.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Ethical Voices

APRIL 17, 2023

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. They look at it from a communication and not the business perspective. Thank you so much for the opportunity.

Enterprise 68

Enterprise Ethics Engineering Technology 68

Landis PR

DECEMBER 11, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults. A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. For the original blog, please visit here. Now is the time to plan for 2024.

Strategy 59

Strategy Company Communications Construction 59

Sword and the Script

JUNE 16, 2020

I couldn’t imagine a vice president of marketing at any of the local tech companies could get behind that idea. So, it’s no surprise then that storytelling has surfaced as a top tactic in the annual JOTW Communications Survey for the last three years. Communicating organization or product values and impact through real-life examples.”

Storytelling 129

Storytelling Communications Survey Case Study 129

PRSay

FEBRUARY 27, 2017

Throughout my 16-year career, I have worked for different companies in various PR and marketing roles and can attest to the lack of diversity in PR. Many companies have taken strides and are making progress when it comes to diversity in the profession, but a concerted effort is still needed. Cambria’s PR Story.

Conference 60

Conference Education Public Affairs Television 60