ImPRessions - Crenshaw Communications

MAY 31, 2017

What’s the cost of a brand crisis? But each would likely agree that it’s better to prevent the situation in the first place—to be essentially “crisis-proof.” When it comes to a brand reputation crisis, digital media is the great leveler. Seven Steps To A “Crisis-Proof” Brand.

Crisis 180

Crisis Airlines Brand Branding 180

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. The commercial Gillette debuted in January was a different type of ad for the men’s razor category. Here are my nominations for the PR Winners of 2019. Gillette Gets Woke. It’s hard to say.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

ImPRessions - Crenshaw Communications

OCTOBER 13, 2017

” It seems unlikely that any business would try to rebrand in two days (and the rumors have been floating for at least that long), but no brand image expert could blame Weinstein senior management for wanting to distance the company from the name. .” To signal new management. To generate publicity about the business.

Crisis 136

Crisis Airlines Reputation Internal 136

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. The commercial Gillette debuted in January was a different type of ad for the men’s razor category. Here are my nominations for the PR Winners of 2019. Gillette Gets Woke. It’s hard to say.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Newsfile

MAY 11, 2023

The environmental category of ESG is seeing the largest increase in reporting out of all of the ESG categories. By Melissa Strle According to The University of Oxford and Arabesque Partners meta-study , 88% of research shows that solid ESG practices result in better operational performance of firms.

Writing 52

Writing Energy Training Education 52

Cision

OCTOBER 13, 2016

When a crisis hits, is your team scrambling to come together or prepared with a plan? Travis Bullard, director at APCO Worldwide, says the preparation before a crisis is more important than what you do when you’re in the moment. Have you ever had to deal with a major communication crisis? How did you handle it?

Crisis 120

Crisis Corporate Construction Communications 120

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Our list of the PR losers of the past 12 months is out, but what about the good news stories of the year? Eventually the media and the public move on.

Fashion 255

Fashion Reputation Social Media Brand 255

Doctor Spin

FEBRUARY 14, 2024

PR strategies are designed to manage the public’s perception and ensure positive association and reputation. It also involves crisis communication to mitigate damage to the company’s reputation. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR in High Definition

OCTOBER 19, 2017

The categories were created by a self-selecting algorithm, which aggregated data based on user activity on pages and feeds, rather than individuals’ profiles, from each of its two billion active monthly users. Just a few hours later, @TayandYou was spouting white supremacist, pro-genocidal content and was taken down in short order.

Ethics 67

Ethics Crisis System Training 67

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts.

Company 136

Company Interviews Reputation Privacy 136

Communications Conversations

MAY 20, 2020

During the pandemic, however, two new companies have emerged as powerful players in the brand journalism category. The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. For some, it conjures up imagery of “advertorials” and “sponsored content.” Like DAILY.

Journalism 148

Journalism Brand Branding Interviews 148

Sword and the Script

DECEMBER 15, 2020

I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictions usually include some element of aspiration. PR and communications predictions.

Marketing 167

Marketing Employee Content Marketing Training 167

Sword and the Script

DECEMBER 26, 2017

In the process of building this piece, I tried to group these into categories people might find helpful. Those categories are: Content marketing statistics. Many of the posts published here are heavily weighted with surveys and reports. There are a couple solid reasons behind this approach. PR and media relations statistics.

Content Marketing 122

Content Marketing SEO Social Media Marketing 122

Cision

JUNE 22, 2015

Grantland ran an interesting piece about U2 recently , describing an existential crisis of sorts. Looking back at Facebook 2012, there was one category of post that earned 39 percent higher engagement than the others : images. On the one hand, U2 is extraordinarily popular. Conversely, their popularity is rooted to their past music.

Instagram 120

Instagram Fashion Sports Pinterest 120

Cision

JUNE 29, 2015

It was movie night and the kids were asleep. My wife and I had snuggled on the couch to watch two documentaries that on the surface had nothing to do with each other. As we were a bit into the second one, I felt a sense of familiarity to the first show. The commonality struck me: the antagonists are the PR people ! What do you think of me ?”

Study 120

Study Writing Facebook Groups 120

Sword and the Script

AUGUST 19, 2017

I couldn’t agree more and have forecasted that the lack of marketing strategy is a looming talent crisis. In addition to strategic thinking, attributes CMOs should have are relationship building skills (61 percent), followed by people management (60 percent), vision (59 percent) and problem solving (57 percent),” Ms. Fletcher wrote.

Leadership 62

Leadership Study Analytics Survey 62

MaccaPR

JULY 13, 2017

I recently sat down with Doug Spong, APR, Fellow PRSA, founder of the Minneapolis PR agency Carmichael Lynch Spong (now Carmichael Lynch Relate) and former president and managing partner of Carmichael Lynch Advertising. So what was your favorite campaign? We produced soy milk sampling events at the Tribeca Film and Sundance Film festivals.

Agency 97

Agency Interviews Film Advertising 97

Sword and the Script

FEBRUARY 16, 2019

The pendulum of marketing can only swing in one direction at a time, but at some point, the forces of gravity slow the swing and eventually take it back in the other direction. I sense we are reaching that point in marketing, with respect to data and creativity. For years marketing leaders have all heard data, data, data.

Creativity 76

Creativity Study Survey Advertising 76

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. I aim to publish it on the first Tuesday of every month. If you’re are PR representative working for a PR technology solution provider, here’s everything you need to know to get in touch. Sign up here.

Software 101

Software Analysis Data Tools 101

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 190

Writing Communications Marketing B2B 190

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. Or maybe you’re one of the readers I told to skip Part One – and you followed that advice? ” Step Zero: Start With What and Why.

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. Or maybe you’re one of the readers I told to skip Part One – and you followed that advice? ” Step Zero: Start With What and Why.

Blogging 40

Blogging Strategy How To Writing 40

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You own a business and want to increase sales. You’re thinking of completely overhauling how you market your company. But need reassurance that it’ll pay off. You are finding it more and more difficult to get your company’s message heard.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JUNE 11, 2020

Around 430 BCE, a Greek man named Hippocrates became a doctor. In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

Around 430 BCE, a Greek man named Hippocrates became a doctor. In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name.

Healthcare 52

Healthcare Content Marketing Industry Trends 52