Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. Media relations, as a practice, isn’t going away.

Media Relations 100

Media Relations Pitching Media Report 100

PR for Anyone

JUNE 30, 2021

You need to be pitching national publications NOW for stories that will go to print in October. This is a huge month to be pitching the media. And she did land in the media to give her nonprofit a name and put it on the map and really get people to know about it. Hard to think that far ahead. It’s Financial Planning month.

Pitching 130

Pitching Nonprofit Financial Insurance 130

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As we get ready for the new year, we’ve interviewed some tech PR specialists to get their take on what’s around the corner. The smart B2B tech PR team will leverage CX team experiences to create compelling case studies and content. PR will embrace paid media. CX goes hard. PR must function in real time.

B2B 120

B2B Customer Service Software Technology 120

MaccaPR

FEBRUARY 11, 2016

As SVP and CMO, Addicks led the company’s advertising, promotion, brand public relations, design, packaging, digital media, licensing and multicultural initiatives; built such iconic food brands as Cheerios, Betty Crocker, Yoplait and Pillsbury and created equity platforms including Box Tops for Education. Like A Girl" - Always.

Brand 48

Brand Branding Marketing Film 48

Beyond PR

MAY 11, 2016

It’s these moments in video marketing that can transform a data- or information-heavy message into compelling, easy-to-understand, and profitable content, as seen in our Intermedia-MultiVu Creative Services case study. You interviewed people for a reason. Organize Your Script’s Elements . What about sound?

Video 40

Video Writing Marketing Case Study 40

Stuart Bruce

JUNE 24, 2015

Public relations has always been a media neutral discipline. We also used news conferences, journalist interviews and news releases (earned), a corporate magazine (owned) and securing speaker platforms at events where executives could network and tell stories (shared). Real PR professionals have used whatever channel happens to work.

Advertising 60

Advertising Advertising Content Marketing Case Study 60

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. You’ve reflected. You’ve steadied your nerves.

Blogging 68

Blogging How To Print Facebook 68

Cision

OCTOBER 21, 2016

Garnering earned media coverage is a key goal for every public relations firm. In our latest case study , NALA Press Manager Tiffanni Tendell shares their success story. Cision’s media database allows us to locate those key journalists, making sure that our clients’ press releases are sent to the right people.

Software 120

Software Agency Case Study Television 120

Cision

JULY 5, 2016

In this interview, Kathy discusses the importance of knowing what is being said about your brand, how to properly prepare for potential crises and why basic marketing principles are still relevant today. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

Journalistics

MARCH 2, 2013

No matter what you’ve heard about all that sexy social media stuff, you still need to know how to write in PR. Writing proficiency will be the difference between you getting a second interview and a rejection letter. Third, Social Media Experience. I put social media experience third for a reason. Focus on the results.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Karen Freberg

MARCH 2, 2018

I am extremely proud to announce my very first SOLO social media textbook will be published by Sage and will be available in August 2018! Until I started teaching social media and realized how there was not a book out there that really was the complete package. I know seeing the physical book printed out will be truly exciting!

Social Media 40

Social Media Exercises Resources Writing 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Cision

MAY 21, 2015

Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. Social Media Zoom Factor. Pam is CEO / founder Marketing Nutz and ranked as Top 10 Social Media Power Influencer by Forbes.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

How To 48

How To Media Print Real Estate 48

Stephen Waddington

DECEMBER 5, 2018

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

Media Relations 115

Media Relations Media Print Newspapers 115

Buzzstream

NOVEMBER 10, 2020

It can also appear as though you haven’t taken the time to filter down your media list and have put in minimal effort into your outreach. Photoshop and crop holding images for the website and social media. Get weekly exclusives (find a celebrity, conduct the interview etc.). Include expert commentary and case studies.

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

NOVEMBER 29, 2016

The post gained traction in social media, which was the intended effect, but then something else happened: it earned links and mentions from several news outlets. Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60