PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Instead of just posting on social media , incorporate a story, give your insight, your feedback, an example. it needs to be based on a story. Everything has a story.

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ImPRessions - Crenshaw Communications

JUNE 20, 2019

While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. While winning media coverage can yield immediate gratification, public relations represents a long-term commitment comprising many activities.

Agency 188

Agency Publicity Media Training Training 188

PR for Anyone

AUGUST 18, 2022

Watch this week’s PR Tip here: People understand the value of being in the media but more often than not, people are just trying to “sell” the media by putting in their product, service or brand without thinking of the bigger picture and the bigger impact they can make. We give them their ideal interview.

Media 130

Media Nonprofit Pitching Television 130

PR for Anyone

AUGUST 11, 2021

But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” The way I’ve shown you how to pitch the media is by NOT using a press release and making your pitches more personal. The post Pitch the Media appeared first on Christina Daves.

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Pitching Media Television How To 223

PR for Anyone

SEPTEMBER 21, 2021

How do you get the yes when pitching the media? If you’ve followed me for anytime, you know I’m not a big fan of the press release (and I’ve interviewed plenty of journalists who agree with this.) I have interviewed so many journalists. You pitch them in a way they want to be pitched. PR FOR ANYONE.

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Pitching Television Media Interviews 130

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! It’s important that your media pitch have something valuable for the audience. Keep these 3 things in mind anytime you plan to pitch the media. This week I’m going to give you the three steps for a killer media pitch.

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Pitching Media YouTube Video 130

PR for Anyone

JANUARY 5, 2022

Are you looking for strategies to pitch the media today? If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? Check out the new laws in your state and see what you can pitch to the media TODAY. Happy New Year!

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Pitching Strategy Publicity Media 130

PR for Anyone

DECEMBER 8, 2022

December and January are the most difficult times of the year to land in the media. Seasoned media experts often get to come back for end-of-year wrap-ups. It’s very hard to break into media now. That being said, I have a great hack for anyone to land in the media today! I didn’t think of that!”

Media 130

Media Pitching Privacy Video 130

PR for Anyone

JULY 14, 2022

Now is the best time to pitch the media, especially television. August is the slowest news time as so many people are traveling and don’t want to forego their vacation for a media appearance. And… if you are a regular media pitcher, this could be the perfect time for you to get booked! Transcript. It is July 15th.

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Pitching Television Media YouTube 130

PR for Anyone

JULY 21, 2022

Watch this week’s PR Tip here: Today I am challenging you to start pitching the media regularly. Think about what you can pitch the media for the rest of the year. It’s the breaking news stories where we take what’s trending and create media stories around that which we call newsjacking. PR FOR ANYONE.

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Pitching Media YouTube Video 130

PR for Anyone

AUGUST 25, 2022

Most kids went back to school this week and it’s a great time to position yourself as an expert and start pitching the media! Right now back-to-school is a hot topic so the media is looking for those peripheral stories related to back-to-school that they can share with their audience. Watch this week’s PR Tip here.

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Pitching Media Insurance Insurance 130

PR for Anyone

SEPTEMBER 8, 2021

They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. I can’t tell you how many media personalities personal cell phones I have in my phone, including a top national anchor. Don’t underestimate your value and what you can bring to the media. They are people.

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Television Pitching Interviews Radio 221

PR for Anyone

OCTOBER 14, 2021

If you see someone who is regularly in the media as the expert, doesn’t that make you feel more comfortable in hiring them? Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Another thing to consider is that media begets media.

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Tools How To Publicity Interviews 130

PR for Anyone

APRIL 6, 2022

Although it’s still cold where I am, NOW is the time to start pitching the media all of your spring ideas. One thing that every single person reading this post can be sure of, is that they have something to pitch the media relating to upcoming college graduates. Happy Spring!!! The video below will dive into some ideas too.

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Pitching Television Media Real Estate 130

PR in High Definition

APRIL 27, 2023

It could be a chance to strengthen customer relationships, leading to case studies that could in turn find their way onto the site or even as hooks for press interviews later down the line. It could be revamping social media presence, company messaging, media training for spokespeople and so much more.

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Case Study Media Training Reputation Training 62

PR for Anyone

MAY 4, 2022

I always like to give my followers ideas for pitching the media. This week I want to talk about what you should be pitching in the media right now because it’s the beginning of May. The post What to Pitch the Media in May appeared first on Christina Daves - PR Strategist. Transcript. Hey everyone!

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Pitching Media Financial YouTube 130

PR for Anyone

NOVEMBER 18, 2021

There is no easier way to build a brand than with social media. Some people are discouraged or stressed by social media but it is a game-changer in terms of access and what you can do to reach a huge audience, quickly. Now, I want you to use social media and build out that brand. So how do you build your brand on social media?

Social Media 130

Social Media How To Brand Branding 130

PR for Anyone

JUNE 9, 2021

Land Media Using a Non-Profit. If you are involved in a charity/non-profit, a great was to land in the media is by using the non-profit as part of your story. NOTE: DO NOT get involved with a charity just to land in the media. How to pitch the media. I have a former client who is a real estate agent.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

PR for Anyone

MAY 24, 2022

land media attention. I’ve interviewed many journalists and they all tell me the same thing… they don’t read press releases. You should only put logos on when you are interviewed or quoted. You don’t need to send out an expensive press release to land in the media. They don’t look at them.

Pitching 130

Pitching Television Interviews YouTube 130

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Media Relations: Establishes and maintains relationships with journalists and influencers to secure media coverage and positive exposure for the tech brand.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR for Anyone

SEPTEMBER 29, 2021

Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. Watch and see the visuals they provided for the segment and how it make a simple interview more dynamic. You’ve got to remember that media is visual. We do amazing interviews with them.

Pitching 130

Pitching Television Interviews Video 130

PR for Anyone

AUGUST 17, 2021

Remember, that’s what the media loves to cover. Watch this great interview I did with David Meerman Scott who coined the phrase “neswjacking.” I want you to look at TikTok because that is one of the fastest growing social media platforms. Give the media what everyone already wants. ” Newsjacking.

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Trends Television Exercises Pitching 246

PR for Anyone

DECEMBER 1, 2021

When it comes to the media, think of how you come across as an expert when they see a bad backdrop. This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. What does your background say about you? Is it dark? Are you too close, too far away? Transcript.

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Interviews Video Film Industry 130

PR for Anyone

APRIL 13, 2022

So I’m now hosting this show on Daily Ad Brief called More 2 Media where I interview industry experts in digital marketing, media, regular marketing. And there is one theme that is really underlying in all my interviews and I’m going to share that with you. But the number one theme is video.

Video 130

Video Strategy YouTube Pitching 130

PR for Anyone

OCTOBER 20, 2021

Interview a customer. The other thing you can do is use this content as media pitches. Create Content Using Media Pitches. I want you to make a calendar of 30 days and make a list of things like, a tip, interview a client, interview an expert in your industry, a holiday, and there could be several holidays in that month.

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How To Video Interviews YouTube 130

Barokas

MARCH 16, 2020

Consider all stakeholders (partners, employees, candidates, customers, media)—update them frequently and in a timely manner. Many of our clients are offering their respective expertise to media as a resource during ongoing COVID-19 coverage, and leveraging their platforms to educate the public and their employees.

Communications 88

Communications Case Study Conference Resources 88

PR for Anyone

SEPTEMBER 1, 2022

So just paying attention to the news cycle and what is happening in it, can easily allow you to be in the media regularly. Check out social media and what people are talking about. And that’s where media comes in. What are people saying on these media outlets? So when you do land that interview, you nail it.

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Pitching Video YouTube Viral 130

PR for Anyone

OCTOBER 13, 2022

By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! Imagine having the media reach out to you because you are seen as THE go-to expert in the industry. ready to speak from your power in your interview. PR FOR ANYONE.

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YouTube Video Industry How To 130

PR for Anyone

MAY 26, 2022

YOU need to put the sales funnel in place from your media appearance(s). Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. YOU make you famous by having a media appearance. land media attention.

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Television Print Interviews YouTube 130

PR for Anyone

MAY 18, 2022

With consistent media outreach, using good, newsworthy story ideas, YOU have the ability to turn yourself into a media expert and be seen as famous in your field. I pitch the same media people different stories every month. If you have an opportunity to attend a media event, do that! Do you make a good interview?

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YouTube Video Pitching How To 130

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Watch this segment of a client who landed in the media for this and watch this incredible story of preventing domestic violence. Pick one of these and start pitching the media today! what you can pitch your local media for the month of October. It’s almost October.

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Pitching Financial Small Business YouTube 130

PR for Anyone

FEBRUARY 21, 2022

I’m sure by now you’ve heard of Clubhouse, the new, hot social media platform that is strictly audio. Not only can you go into the rooms and ask questions that position you as an expert in your field, you can also be interviewed in rooms, and… there are tons of journalists hanging out in there too. Transcript.

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Publicity YouTube Video Groups 130

PR for Anyone

OCTOBER 7, 2021

What most people forget about with social media is the “social” part. I promise you that the media is paying attention to it too. If the media puts out a story that is already buzzing online, it should continue to buzz through their channel as well. We pitch the media. We film an interview with you.

How To 130

How To Pitching Film Video 130

PR for Anyone

APRIL 26, 2022

” If you need a refresher on Newsjacking, watch this interview I did with David Meerman Scott who coined the term. Watch the video and/or read the transcript and you’ll see a bunch including things related to: Social Media. First and foremost, if you are a marketing or social media person, what does that mean?

Twitter 130

Twitter Pitching Financial Video 130

PR for Anyone

SEPTEMBER 1, 2021

Timing is everything when you want to land stories in the media. I didn’t realize there was a system and a calendar to pitch the media. Watch and see how my client landed in the media using this topic. There are no excuses not to pitch the media and not to get massive visibility for your business. And there are.

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Pitching System Google Local 130

PR for Anyone

JULY 14, 2021

It’s also something the media can use in their story – your story. It gives them more background and make their segment, interview, story have deeper meaning and connection. That “why” is what is intriguing to the media, and also what creates connection with your customers or clients. Your story matters!

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Pitching System How To Sports 130

PR for Anyone

JUNE 23, 2021

Do they see interviews, media, articles featuring you as the expert? It’s important to put out regular content, to be featured in the media. Social Media and Influence. Does your social media reflect who you are and what you do? This goes for the media but also your potential clients and customers.

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Industry Social Media Google Training 130