PR for Anyone

JANUARY 20, 2022

Now how do you give a great interview? This is important in case it’s something a bit obscure and you aren’t prepared for it. I spoke in another post about it being ok to say you don’t know in an interview but you don’t want to be completely caught off guard. You got the YES! Know your soundbites.

Interviews 130

Interviews How To Media Television 130

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

In this five-minute Podcast Marketing PR Case Studies video, Barbara Rozgonyi shows you how she used the power of WIRED PR in 4D to promote an event, a topic, and a speaker. Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February.

Case Study 59

Case Study Study Video How To 59

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

The conversations that take place during a recording are more laid back than a typical interview, and questions are often shared in advance so the guest has time to think through their responses. The discussion can be released in edited video snippets, bylined articles, contributed blog posts, op-ed pieces, and even on-site interviews.

Case Study 390

Case Study B2B Study Interviews 390

PR for Anyone

AUGUST 6, 2020

Transcript of the Interview: Keep seniors safe, and safe during the pandemic of course, but our next guest says there's an important difference between physical and social distancing. This is a timely, sensitive, and valuable story for the media to share. Media outlet that was pitched: WTKR-3, CBS affiliate in Virginia Beach.

Case Study 100

Case Study Study Media Local 100

PRSay

FEBRUARY 5, 2019

We played a bigger role and influenced decisions about increasing people’s awareness of hoarding, adopting these little dogs and raising funds to support the enormous care these neglected pets would require, and I saw a case study unfold that could contribute to the PR body of knowledge. Entrants who submit by the Feb.

Case Study 79

Case Study Study Guidelines Internal 79

PR 20/20

SEPTEMBER 29, 2020

Published Thought Leadership: The team secured 70+ interview and speaking requests, earned media placements, and quotes attributed to the Institute. Established Partners: Dozens of AI-powered marketing technology companies partner with the Institute to help make AI more approachable and actionable.

Case Study 92

Case Study Study Brand Branding 92

Barokas

NOVEMBER 8, 2017

On a strict schedule and with only one day in Oakland for the conference, Barokas PR was able to secure three interviews with key media members and industry influencers, each set to result in coverage ranging from contributed bylines to placement in Entrepreneur. Not bad for a 24-hour trip!

Case Study 74

Case Study Study Conference Banking 74

Shift Communications

JULY 24, 2017

is great with phone interviews, he may not be as collected on TV, Facebook Live or other broadcast channels. bring in his PR team to practice recorded interviews. The post Shark Week Case Study: A Lesson in Crisis Management, Pt. Even if G.W. We recommend G.W.

Case Study 94

Case Study Crisis Management Crisis Study 94

Flack's Revenge

JANUARY 25, 2023

The podcast covered these topics: The importance of measuring and connecting PR to business outcomes Tech tools ranging from spreadsheets to commercial solutions PR attribution: what it is, how to do track Case studies Thanks, Renée, for coming on the podcast and sharing your insight.

Case Study 156

Case Study YouTube Measurement Interviews 156

Flack's Revenge

MARCH 9, 2021

Then, in the next one, I outlined steps to turn your core IP into a PR asset , and included case studies. I thought I’d wrap the series with a few final thoughts, as well as one more case study. In the first post, I explored the meaning and history of the term, and shared examples. To Brand or Not to Brand.

Case Study 266

Case Study Marketing Software Technology 266

ImPRessions - Crenshaw Communications

MAY 15, 2020

Promote a case study or whitepaper. Whitepapers and case studies are effective tools for this, and some of that can be shared on social media, too. It recently shared a 2-second screenshot of the marketing team toasting its new website with morning coffee! Nothing personalizes a brand like showing its people. .

Instagram 333

Instagram B2B B2C Case Study 333

MaccaPR

AUGUST 10, 2020

Shifting gears, one of the insights you’ve found surprised me – that only 12% of B2B buyers rank case studies as helpful content. What does that suggest for companies whose websites bulge with case histories? A virtual event just can’t replicate that experience of dynamic human interaction.

B2B 71

B2B Interviews Crisis Trade Shows 71

5W PR

JANUARY 12, 2024

Invite experts, thought leaders, and influencers for interviews. Case studies and success stories Showcase success stories through compelling case studies. These can serve as engaging lead magnets, providing valuable insights to the audience while capturing their contact information.

B2B 78

B2B Creativity Case Study B2C 78

PR 20/20

OCTOBER 10, 2019

Thought Leadership:70+ interview and speaking requests, earned media placements, and quotes attributed to Marketing AI Institute and its thought leaders. Partners: Dozens of AI-powered marketing technology companies partner with Marketing AI Institute to help make AI more approachable and actionable.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

MARCH 26, 2024

Any marketer who’s had a request for a 20-minute phone interview with an internal subject matter expert that goes unanswered knows exactly what this finding is saying. 43% said it “offers concrete guidance and case studies.” Comment: This is a problem for senior marketing leaders to fix.

Leadership 127

Leadership B2B Study Survey 127

ImPRessions - Crenshaw Communications

MAY 13, 2021

-Write and edit media materials, including media alerts, fact sheets, bios, and case studies. Attend and facilitate media interviews; network with reporters and editors. Daily client communication to update, report on and discuss media relations.

B2B 203

B2B Policies Case Study Enterprise 203

5W PR

MARCH 26, 2024

Case studies, research findings, and industry benchmarks lend credibility and showcase the solution’s effectiveness. Foster relationships with media outlets by offering them exclusive interviews, newsworthy press releases, and insightful industry commentary. Data Whenever possible, back all declarations with hard-hitting data.

B2B 78

B2B Strategy Communications Case Study 78

Prohibition

JUNE 28, 2023

For instance, interviews with fashion designers can provide valuable insights into the creative process and the inspiration behind their collections. Luxury brands and podcasts: Case studies and success stories Several luxury brands have already embraced the power of podcasts and achieved great success in enhancing their brand image.

Fashion 62

Fashion Brand Branding Case Study 62

PR for Anyone

OCTOBER 14, 2021

Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. Tell them you thought they might be interested in the topic and that you were interviewed on the subject. Another thing to consider is that media begets media. Use media to land more media.

Tools 130

Tools How To Publicity Interviews 130

Ethical Voices

JANUARY 26, 2023

Harvard Business Review always has amazing case studies and I really like the latest. There is a ton of grey area when it comes to using it in communication and it will be something I discuss in my interviews moving forward. Should you buy your company’s data for sale on the dark web?

Ethics 93

Ethics Case Study Web Technology 93

Communications Conversations

OCTOBER 1, 2020

Early on in the pandemic (March/April), General Mills shared a number of videos where they interviewed key executives on key topics related to COVID. The interviews (so far, at least) have been done via Zoom. The most recent installment has Chris interviewing a franchisee in California.

LinkedIn 128

LinkedIn Video Trends Company 128

Flack's Revenge

APRIL 2, 2019

So, when B2BNXT said they wanted to interview me about B2B growth tips, I considered quick tricks that can be easily related in a short interview. For further details including recommendations on media and social channels, strategies and tactics, and case studies, see my interview on B2BNXT (includes a video and transcript).

B2B 120

B2B Strategy Case Study Interviews 120

PR for Anyone

SEPTEMBER 29, 2021

Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. Watch and see the visuals they provided for the segment and how it make a simple interview more dynamic. We do amazing interviews with them. PR FOR ANYONE. Anyone can get publicity!

Pitching 130

Pitching Television Interviews Video 130

PR for Anyone

SEPTEMBER 8, 2021

Always be prepared for your media interview. Know who is interviewing you. Share contacts or resources you have that could help them on future stories. Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Do your homework on the journalist and the outlet.

Television 221

Television Pitching Interviews Radio 221

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep. Leadership events. Media training.

Agency 188

Agency Publicity Media Training Training 188

Communications Conversations

MAY 20, 2020

Others are interviews with titans of industry and business leaders like Kevin Johnson, CEO of Starbucks, who was interviewed by SF CEO, Marc Benioff, just last week. The most recent video interview with Johnson was shared via Twitter in a “live show” format (surprisingly, SF didn’t share the video on LinkedIn though).

Journalism 148

Journalism Brand Branding Interviews 148

Flack's Revenge

SEPTEMBER 15, 2020

But PR is more about getting attention for ideas, whereas sales is about getting the order (I confused the two and blew a job interview for a sales position, earlier in my career – see this post ). And PR success comes more easily with sales success, case studies, and testimonials from happy customers. Enter ABM .

B2B 177

B2B Case Study Enterprise Resources 177

Mindful Marketing

OCTOBER 4, 2023

His propensity to continually wear sunglasses, even during interviews caused Colorado State football coach Jay Norvell to comment , “When I talk to grown-ups, I take my hat and my glasses off. That's what my mother taught me.” Still, what do a couple of guys wearing shorts and sunglasses to work have to do with marketing?

Policies 98

Policies Sports Interviews Case Study 98

wiredPRworks

MAY 3, 2021

Did you catch my WIRED PR primer course promo in my Podfest Master Class case study ? As a frequent podcast guest and podcast producer, I’m excited to learn, grow, and share a podcasting marketing PR case study with ideas and strategies at Podfest Masterclass,” Barbara Rozgonyi, CEO CoryWest Media.

Course 52

Course Case Study Strategy Energy 52

PR for Anyone

DECEMBER 1, 2021

This week I want to talk about your virtual interview backgrounds. But I use that for TV interviews when I’m an expert in PR. This is new and a lot of people are doing interviews from home and you are limited to the space that you have. Transcript. Hey everyone! But what do you want to do for a background?

Interviews 130

Interviews Video Film Industry 130

Prohibition

JULY 7, 2023

Case studies of successful food PR campaigns To get a better understanding of how a food PR agency can drive success for your brand, let’s explore some case studies of successful food PR campaigns: The launch of a new restaurant : A food PR agency was hired to generate buzz and media coverage for the opening of a new restaurant.

Agency 62

Agency Case Study How To Crisis 62

PR for Anyone

MARCH 10, 2022

I keep getting emails from attendees about all the interviews they are landing – yay! One client, literally hit send and heard right back from the journalist and got an interview the following week when she got back. One of them was today, and actually she had seven interviews across the country. It was amazing.

Media 130

Media Pitching Television Interviews 130

ImPRessions - Crenshaw Communications

MAY 22, 2018

B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. The pitching of bylines and interviews to trade publications is a cornerstone of a well-conceived thought-leadership plan.

Pitching 168

Pitching Real Estate B2B Journalism 168

PR for Anyone

SEPTEMBER 8, 2022

you’ve almost been vetted by the media already, and then they will use you again for a future interview. your power in your interviews so people will pay attention. So the more you have out there in the world, on your website site, on social media, the more people that are going to see that. So that is this week’s PR tip.

Media 130

Media YouTube Video Interviews 130

Communications Conversations

JULY 24, 2019

2 – Real-life case studies. Every Wednesday is going to be Case Study Day. I’m going to being 1-3 case studies from the previous week into the classroom and we’re going to discuss them. I will provide support and coaching to the students. But, in the end, they will do the work.

Case Study 120

Case Study Communications Study Meeting 120

Communications Conversations

DECEMBER 16, 2014

Albert was shooting video for a Midwest Area blog post about the show interviewing some of the attendees. . Case Studies event case studies PR case studies verizon PR verizon PR case study' I noticed influencers from all walks of life at the event–not just “tech influencers.”

Case Study 131

Case Study Wireless Company Local 131