Cision

JULY 12, 2017

Meta descriptions are the little snippets of words that show up below your page links in search engines. Look at the meta description for organization and collaboration tool Slack. One often overlooked way that many people can find your website is image search results. Innovative Call to Action Techniques.

Brand 236

Brand Branding Engineering Web 236

Cision

JUNE 7, 2017

When you are heading to a meeting or have a call with a potential client or customer, what’s the first thing you do? Two years ago, if you typed “Christina Daves” (my name) into Google, the singer Christina Aguilera would be at the top of search results. How to Earn Brand Recognition. You Google them.

Google 319

Google Reputation How To Television 319

Contently - Strategy

APRIL 1, 2024

Search engines — as well as your target customers — breeze past generic SEO content like a billboard on a highway, leaving your traffic in the dust. So much for climbing to the top of high-volume search engine results pages (SERPs). If your SEO-driven content feels as memorable as yesterday’s weather forecast, it’s missing the mark.

SEO 52

SEO Engineering Writing How To 52

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. Wait, what is earned media?

Media 98

Media Nonprofit Pitching Analytics 98

ImPRessions - Crenshaw Communications

JUNE 23, 2020

And with a 24-hour news cycle, publications are always searching for fresh content. A piece of content like a guest post, bylined article, or op/ed is a useful way to keep a brand executive relevant and generate exposure for his organization. One staple from the B2B PR toolbox is contributed content.

Guidelines 293

Guidelines Advertising Advertising Pitching 293

Shift Communications

JULY 10, 2017

Marketers in particular face perpetual challenges attracting the attention of senior decision-makers at organizations. When they want information to solve a particular problem, they’ll search for it via colleagues, online search, or reputable sources. What do they do, what media do they read? Christopher S.

Publicity 132

Publicity How To Retail Engineering 132

The Resolution Blog

AUGUST 11, 2015

Getting a brand to appear in Google’s organic search results is big business. Millions of people turn to Google to search for their next loan, dress, luxury holiday, car, wedding dress…the list is endless. Earned media drives Google search rankings , and everyone uses Google to research and make decisions.

Google 120

Google Data SEO Tools 120

Shift Communications

JUNE 14, 2023

In every call, strategy meeting and brainstorm, nearly every client (AI startup or not) asked how we, their PR team, can tie them to the genAI discussion. The goals and motives vary, from showing a competitive product differentiator to becoming a thought leader to, well, simply exploiting a hot topic for earned media hits.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

In every call, strategy meeting and brainstorm, nearly every client (AI startup or not) asked how we, their PR team, can tie them to the genAI discussion. The goals and motives vary, from showing a competitive product differentiator to becoming a thought leader to, well, simply exploiting a hot topic for earned media hits.

Company 78

Company Strategy Marketing Technology 78

Stephen Waddington

JANUARY 17, 2019

Paid media is an important element of the integrated paid, earned, shared and owned (PESO) model but it’s the least understood. These include native advertising, sponsored content, syndication; and paid influencers, search and social media. This includes paid, earned, shared and owned (PESO) media. Earned and social leads PESO.

Media 103

Media How To Advertising Advertising 103

Sword and the Script

JANUARY 9, 2024

There was no announcement that I’m aware of, but a quick search shows some chatter about it on Twitter and Reddit , among other virtual watercoolers. Joakim Kjemperud, a principal at Verdane, told TechCrunch that Meltwater currently earns “around €500 million” in ARR. Meltwater earns ISO infosec rating. In remembrance.

Brand 149

Brand Branding Reddit Pitching 149

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Speaking of showing personality, CEO John Legere of T-Mobile does a video blog each week on social media called “Slow Cooker Sunday” that is, yes, a cooking show. But the most practical advantage of long form content is improved search rankings. Longer content boosts SEO. Don’t forget, video boosts SEO as well.

Case Study 178

Case Study SEO Film Video 178

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Earned media is sexy.

Media Relations 149

Media Relations Media Print Software 149

Sword and the Script

SEPTEMBER 14, 2022

As one respondent noted about their organization’s trust in the media , “Most traditional media outlets still have what I would call checks and balances (e.g. Some have ‘earned reliability,’ others not so much.”. In some respects, communicators serve the conscience of an organization.

Survey 96

Survey Communications Media Engineering 96

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. It helps organizations stay informed about their reputation, competitors, and industry trends. What are Paid, Owned, and Earned Media? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JANUARY 7, 2020

As I noted then, the company indicated the new release focused on improving the workflow, search and sharing abilities in the platform. 2) Setting up media monitoring searches . I set up searches for CrowdStrike, Tenable, and Cybereason for a few reasons. I also set up searches on three of my own clients.

Tools 83

Tools Comparison Media System 83

ImPRessions - Crenshaw Communications

JUNE 20, 2018

If your B2B service isn’t in the consideration set often enough, you may need to increase the kind of organic visibility that gets your business into the first few pages of a google search. They may be beating you in business deals, customers, or simply mindshare. You have news.

Education 178

Education B2B Employee Crisis 178

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. In public relations, we call this: Investor Relations (IR) ( blog posts ) Not all online traffic is paid for by ads.

Publicity 52

Publicity Marketing eBook Public Affairs 52

ImPRessions - Crenshaw Communications

JANUARY 22, 2019

A congressional hearing is a “political strip search.” ” He called it “brutal,” “unfair” and “unjust” while pledging to reduce the Salesforce presence in the state. If remarks by executives multiple organizations must be included, consider a quote sheet and a press release addendum.

Storytelling 174

Storytelling Corporate Internal International 174

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. 2) Listen: simple searches and monitoring. The company subscribes to the Twitter “firehose” and has integrations with the likes of LexisNexis, and others, which allows you to search premium news. (click any image for higher resolution).

Software 115

Software Tools Publicity System 115

Deirdre Breakenridge

APRIL 10, 2017

What are you going to call your firm? Your firm’s name isn’t just something that goes on your business cards—it also becomes your digital calling card. Because these domain name extensions are keyword rich, they can even help prospects find you in online search. How much do you need to earn? The options are endless.

Travel 281

Travel Technology Conference LinkedIn 281

PRSay

SEPTEMBER 30, 2019

The French call it l’esprit de l’escalier — the wit of the staircase. Incubation is the third step of the creative process — after research and organizing. My writing time is much more effective if I research and organize information the day before I write. APRs: Earn four maintenance points. The reason?

Creativity 119

Creativity Writing Training Meeting 119

Sword and the Script

MARCH 4, 2017

I made three marketing predictions for 2017 but if I could go back in time, I might add a fourth: The decline in traffic from organic social media will renew interest in SEO and organic search. Search engines like Google don’t have the same problem with the content deluge that social networks do.

SEO 60

SEO Google Engineering Social Media 60

Ishmael's Corner

FEBRUARY 23, 2015

Imagine the advertising world foisting the term “organic media” on the PR industry to replace “earned media.” Yet, we allow the SEO cartel to not only define paid search, but also the non-paid version by “organic search” or “natural search.”. Sounds like earned search to me. Who’s with me?

SEO 60

SEO Google Exercises Video 60

Ishmael's Corner

OCTOBER 21, 2015

I’ve advocated that PR sits in the best position to lead the organic search charge or what I prefer to call “earned search.” As Google continues to squeeze the technical gamesmanship out of SEO, the signals most valued by Google in determining what to serve up for a given search tend to fall within the.more.

Storytelling 60

Storytelling SEO Google Communications 60

Buzzstream

MARCH 31, 2020

Unfortunately, as many of us know, a thing called Penguin came along in 2012 and aggressively targeted SEO techniques which were designed to manipulate search results. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.

SEO 125

SEO Google Hotels Strategy 125

Sword and the Script

FEBRUARY 2, 2022

Buying a publication can be a faster path to developing an audience than building one organically. The site has earned more than 550 backlinks in the last year, according to BuzzSumo, and more than 400,000 backlinks in it’s lifetime, according to Ubersuggest. DA is essentially an educated guess for how well a site will rank in search.

SEO 132

SEO Content Marketing Marketing Software 132

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. BuzzSumo introduces journalist profiles.

Company 150

Company Tools Technology Software 150

Cision

MARCH 17, 2016

By earning their trust and understanding their needs, you can then influence your audience’s behavior by producing relevant content that will drive their decisions. Get organized. For your content to be effective, it needs to be organized in a way that will make sense to your audience.

Content Marketing 120

Content Marketing B2C Enterprise Measurement 120

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. So-called influencers. Earned media potential drops.

Communications 122

Communications Crisis Internal International 122

Cision

DECEMBER 3, 2015

Industry organizations and media outlets begin to use you as subject matter experts. Now you have to think about the types of things people search for when they’re looking for a business like yours. A: Earned media! When you work with influencers, you get the very valuable, earned link back to your website or blog.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Business Wire

MARCH 6, 2017

Hyperlinks in news releases are extremely important as they lead readers to your website to find additional information about your organization, product or service directly from your news release. Also, some consumers still enjoy typing a company name into the search bar vs. clicking a link. What are URL builders?

Measurement 159

Measurement How To Analytics Data 159

Sword and the Script

NOVEMBER 26, 2019

Attribution is the ability to understand who read coverage of your organization by a third party and then took the action you are trying to elicit. Cision is working with demand side platforms (DSPs) like MediaMath to allow PR, or more likely their digital marketing peers, to launch retargeting campaigns based on earned media.

Publicity 90

Publicity Media Advertising Advertising 90

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

Syn: AVE, Advertising Value Equivalency, Earned Media Value, Impressions Like the mythical succubus, AVE (advertising value equivalency) and other bad metrics suck the strength out of your PR campaigns. In my experience it’s not hard to show that earned media is more cost effective. ∞ The male counterpart is the incubus.

How To 52

How To Print Analytics Advertising 52

ImPRessions - Crenshaw Communications

NOVEMBER 29, 2016

The best CSR programs grow organically from a company’s beliefs or culture. Those considered part of an organization’s DNA more readily engage employee participation, make for better stories and inherently have more media appeal. The following gifts would upgrade and improve relationships with clients and media as well.

Pitching 120

Pitching Consumer B2B Survey 120

Sword and the Script

AUGUST 14, 2018

This was followed by “social networks and search engines bypassing traditional media” with 25%. For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It. 4) Emphasis on professional journalism.

Survey 102

Survey Report Media B2B 102

Sword and the Script

APRIL 20, 2021

I got a call from a former colleague the other day looking for help. Years ago, I championed a blog for this exact organization. By the end of its third year, that blog was: earning 20,000 visitors a month. dominated search results for dozens of keywords (which cost $25 per click in PPC); and. Check out our services.].

B2B 106

B2B Leadership Marketing Blogging 106