ImPRessions - Crenshaw Communications

JANUARY 29, 2019

The key is usually a winning strategy. “Strategy” is a word that’s thrown around a lot by PR and marketing professionals, and its meaning is often diluted. Many confuse it with tactics, but those refer to the concrete activities or actions we take as we follow the strategy. Start at the end.

Strategy 265

Strategy How To Resources Employee 265

Wadds Inc.

JUNE 5, 2023

Amanda Coleman's Everyday Communications Strategies provides advice on proactively managing issues in corporate communication. A preventative approach runs through Amanda Coleman’s Everyday Communications Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand. Coleman’s manual is reassuringly comprehensive.

Strategy 98

Strategy Communications Crisis Communications Crisis 98

Onclusive

JUNE 9, 2021

This week, we’re concluding the series with an overview of how to craft your messaging, identify the right authors and outlets, distribute strategically and proactively, and finally, measure success. Set your messaging, write the story. It’s also useful to find out which reporters write for your competitors but not for your brand. .

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Measurement Content Marketing Meeting 298

Onclusive

JUNE 4, 2020

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth. Chief Brand Officer. VP of Brand & Corporate Marketing. Speaker Info.

Media 370

Media Advertising Advertising Corporate 370

Doctor Spin

JANUARY 2, 2024

I always ask the Magical PR Strategy Question. This blog post targets the importance of the central question in guiding successful PR strategies, highlighting the need for clear differentiation and a focused approach to gain that necessary edge. Here we go: The Magical PR Strategy Question Spin for the win.

Strategy 52

Strategy eBook Journalism Resources 52

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

Onclusive

OCTOBER 19, 2021

You also need to fully understand how your challenge ties in with your company’s core business needs and how solving this problem will create value for your brand and key stakeholders. Step 5: Write the business case. Business case writing best practices. Step 4: Work out the plan. Sara Eberle. If so, we’ve got you covered.

How To 396

How To Measurement Data Writing 396

5W PR

MAY 21, 2024

From intuition to insights PR has evolved from instinct and media connections to data-driven strategies. Businesses now use data analytics to measure campaign impact. Companies can optimize messaging and strategies using data analysis. Vanity metrics like press mentions are no longer the focus.

Technology 127

Technology Trends Company Storytelling 127

Stern + Associates

DECEMBER 8, 2022

After years of developing social media strategies for CEOs and C-suites, we at Stern can recommend a few key planning elements for building thought leadership on social media and setting you up for lasting success. Understand why creating a social media strategy is important for your brand and your executive. Happy posting!

Social Media 86

Social Media Strategy How To Media 86

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. The trick to getting good content from an AI service is to learn how to write excellent prompts. 2023 is almost over. Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

Onclusive

AUGUST 9, 2021

Owned Media & Content Strategy. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 370

Training Media Training Reputation Crisis Communications 370

Burrelles Fresh Ideas

OCTOBER 24, 2023

This is where the voice of the customer comes to play such a critical role in developing public relations strategies that are effective, efficient, and timely. The voice of the customer enables you to understand on a truly granular level how your target audience perceives your brand , your competition, and even themselves and their world.

Strategy 97

Strategy Ethics Social Media Data 97

Onclusive

AUGUST 3, 2020

1) Measure the quality, not just quantity of your competitors’ media placements. By analyzing and organizing competitor press coverage based on qualitative dimensions you can quickly identify the specific strategies, stories, and media outlets that are having the most impact for their brand. 3) Discover the unexpected authors.

Media 397

Media Pinterest Measurement Trends 397

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

A good plan starts with a review of past history, including brand perception, activity over the previous year, and recent earned media successes or lack of the same. A thorough brand or organization audit will make setting milestones toward goals clearer and easier. Build in and budget for metrics. Plan initiatives by quarter.

Writing 130

Writing Comparison Product Launch Leadership 130

Beyond PR

JANUARY 2, 2018

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. Decide what your purpose is, then design a PR strategy that will accomplish it with set milestones and KPIs.

Measurement 75

Measurement Strategy Software Analytics 75

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. The objectives should be clear as well as measurable. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. The themes will guide pitch angles, content development, and thought leadership strategy.

Writing 136

Writing How To Pitching Privacy 136

Onclusive

AUGUST 22, 2017

Owned Media/Content Strategy. The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors.

Media Training 397

Media Training Crisis Communications Conference Training 397

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

JANUARY 15, 2020

After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around. Sandcastle as strategy. It’s a beach.

Strategy 101

Strategy Measurement Financial Analytics 101

Stern + Associates

FEBRUARY 4, 2022

Four secrets to ensure our clients’ social media strategies work smarter—not harder—than their competitors’. Identify clear measures of success. Audit the performance and adjust the strategy. Here at Stern Strategy Group we live and work by the mantra that there’s always room for improvement. Quantity (i.e.,

Social Media 62

Social Media Strategy Media Nonprofit 62

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Strategic thinking A successful PR campaign requires a well-planned strategy. But there’s no need to fear data!

Analytics 170

Analytics Tools Social Media Trends 170

The Hoyt Organization

MAY 20, 2024

Business Growth In our guide to healthcare PR strategies , we stress the importance of measurable objectives. Building Your Brand You may not realize it at first, but your hospital group, chain of clinics, or medical practice is your brand. This is exactly what public relations is all about. What are your goals?

Healthcare 78

Healthcare Publicity Reputation Nonprofit 78

Solo PR Pro

DECEMBER 1, 2020

PR has the power to help businesses and brands flourish in remarkable ways. Plus, your PR plan has to establish several elements, like the budget, strategies and tactics, evaluation methods and more. And don’t forget to secure your client’s confirmation with the details in writing! Put your genius on paper — write the plan.

Writing 65

Writing Analysis Meeting eBook 65

Deirdre Breakenridge

NOVEMBER 16, 2016

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Turning PR into a measurable science means there is no longer room for personal preference. It was subjective. You can’t argue with the data. What is it?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Critical Mention

SEPTEMBER 3, 2019

As the importance of earned media continues to grow, PR pros and marketers are seeking alternative ways to drive brand awareness without spending on advertising and then access all of their mentions across the web. Before you jump into completing an earned-media strategy, it’s best to identify your brand goals.

Strategy 75

Strategy Media Analytics Radio 75

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Content marketing is the broad strategy for moving customers through a sales funnel from top to bottom using different kinds of information at the top, middle, and bottom to achieve different goals.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Cision

DECEMBER 12, 2015

Do the marketing tools and tactics you use actually keep your brand top of mind? It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). Why Are You Writing? A brand journalism program, like any marketing strategy, must include goals, metrics and outlined measurement tactics.

Journalism 120

Journalism Brand Branding Writing 120

ImPRessions - Crenshaw Communications

APRIL 15, 2021

A big part of my job is writing award entries for our various ad tech, martech, AI, and cybersecurity clients. Next, detail the strategy used to achieve campaign goals, followed by a description of the actual execution of the campaign, which is where the tech solution gets the spotlight. An award submission should be tough to write.

Case Study 298

Case Study Study B2B Technology 298

Sword and the Script

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. The takeaway here is that prospects respond better to brands that set out to inform rather than sell. So, marketing winds up writing content without talking to a customer ! Yet buyers also use these materials to evaluate vendors.

Leadership 138

Leadership B2B Study Survey 138

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case can also help you demonstrate the value of PR and communications for your brand. Think of it as a sales pitch with robust data and justification.

Resources 195

Resources Technology Data Tools 195

Communications Conversations

SEPTEMBER 26, 2014

The writing is fantastic. And it’s clear, the author (Jennifer Warnick, who writes many of the Microsoft “stories”) has spent a great deal of time in the Garage as preparation for writing the story. This is high, high quality brand storytelling folks. Forget about the brand for a moment.

Storytelling 165

Storytelling Web Case Study Brand 165

Sword and the Script

MAY 13, 2017

FTC warning letters aside , can brands really buy influence? The first step in selecting influencers, that will work for your brand, is understanding what makes them influential. In other words, what is it a brand wants an influencer to achieve? 3) Measuring an influencer marketing program. 1) How to choose influencers.

Strategy 80

Strategy Marketing Measurement B2B 80

Presspage

JUNE 23, 2021

Messaging consistency across all brand touchpoints The larger a company is, the tougher it is to keep a consistent story across all brand touchpoints. Download our free newsroom inspiration guide to see how some of the world’s leading brands have structured theirs. Wondering what that digital content hub could look like?

Communications 210

Communications Measurement Tools Enterprise 210

Prohibition

FEBRUARY 13, 2020

Only 5% of all branded content online content gets 90% of consumer engagements, so standing out from the crowd and ensuring campaigns and convert has never been more important – or more difficult. Without a clear definition of the ultimate aim of your marketing campaign, it’s impossible to be able to measure the results.

Measurement 62

Measurement Marketing SEO B2C 62

Cision

JANUARY 11, 2018

Earned media has become increasingly important with 89 percent of marketing/communications professionals saying they use it to support the demand generation goal of driving brand awareness. How Cision® Impact Measures Earned Media. Cision now offers the technology to measure PR campaigns from awareness to conversion.

Communications 225

Communications Marketing Radio Airlines 225