Ishmael's Corner

JANUARY 8, 2020

The Art Of Storytelling In Business Communications And Public Relations. Between Huawei’s reputation, 1,000 posts, our Asia team crushing it, taking things personally and Frank Bruni’s acerbic wit, the first half of the best posts in 2019 covered a lot of ground. Techniques For Effective Business Communications.

Storytelling 78

Storytelling Leadership Reputation Communications 78

ImPRessions - Crenshaw Communications

MAY 4, 2015

The rest of the conversation made me think of the challenges – and opportunities – that classic storytelling techniques offer for communicators as the craft of public relations evolves. PR Professionals and Storytelling Archetypes. Here are some ways that the basic storytelling plots can help. Overcoming the monster.

Storytelling 120

Storytelling Insurance Insurance Film 120

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. Wellness brands during the pandemic | Jump to text.

Healthcare 78

Healthcare Storytelling Communications Local 78

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

Onclusive

JUNE 15, 2022

Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. Equilar spends 90% of our marketing and communications efforts on earned media.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Generating brand awareness. PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. reputation—not through buying a full-page WSJ ad.” ~ David Chun, CEO & Founder, Equilar.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Lauri Pehar Borsh

FEBRUARY 13, 2014

The ability to tell a story is a fundamental skill that all good brand communicators should possess. Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. By Richard Brownell | PR News Online 02/11/2014. Take it to your audience!

Storytelling 83

Storytelling Brand Branding Corporate 83

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

To get there, PR teams must have a deep understanding of business objectives, the target audience for the brand or message, and the best ways to reach them. The internet and social platforms are key tools for storytelling, brand management and connection. It’s easy to be diverted by the latest shiny object. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. When trust in journalism is broken, everyone loses. Op-Ed by Daniel Tisch, APR, FCPRS. Can journalists work in PR?

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. When trust in journalism is broken, everyone loses. Op-Ed by Daniel Tisch, APR, FCPRS. Can journalists work in PR?

Journalism 40

Journalism Reputation Ethics Corporate 40

Cision

DECEMBER 6, 2017

Reputation Management is no Longer The Primary Goal of PR. When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. The Earned Media Paradox.

How To 223

How To Marketing Storytelling Measurement 223

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. And they’re worth it.

SEO 178

SEO Storytelling Product Launch Measurement 178

Cision

JUNE 21, 2016

Digital communication makes it easy for anyone to post about your brand. Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. After that summer, I changed my concentration in the journalism school and never looked back!

Social Media 227

Social Media Newspapers Reputation Community 227

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . Brad Marley , Chief Storyteller, Yelram Media . Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 215

Marketing Content Marketing Social Media Employee 215

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.

Publicity 120

Publicity Storytelling Journalism Viral 120

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Here’s the latest on Growing Social Now. What we covered. About Barbara Rozgonyi.

Social Media 52

Social Media Corporate Communications Media 52

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 120

SEO Creativity Mobile Journalism 120

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. I always remind clients it’s about storytelling. We know now that influencers and brands need to join in the conversation with a true authentic voice.

Journalism 78

Journalism Social Media Radio Fashion 78

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It will include reputation management, crisis management, brand enhancement and media relations.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. I think some in the C-suite do know things like brand awareness are important and they kind of just feel it in their gut that it’s the right thing to do. I still think it. . Chris Lynch: Yeah, right.

Media 202

Media Storytelling Technology Data 202

David PR Group

OCTOBER 9, 2014

One of the first things I learned in journalism school, and later honed in my PR career, was the concept of knowing one’s audience. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. Google knows this too and is leading the charge.

SEO 94

SEO Google Storytelling Writing 94

Solo PR Pro

JANUARY 19, 2016

Scripps School of Journalism at Ohio University. He is also the founder of Dan Farkas Interactive, which specializes in social storytelling through a variety of platforms. . I’m so fortunate to teach at one of the best journalism schools in the country at Ohio University. Think beyond the brand. Direct sales.” Look at me.”

Strategy 40

Strategy Brand Branding Journalism 40

Critical Mention

JUNE 24, 2018

When brands want to work with influencers, they look at how they get people to act. But brands have to be careful. Deirdre: I see it evolving as a way to help brands create unique experiences for customers, while at the same time maintaining and protecting the reputation of your company.

Storytelling 106

Storytelling Technology Course Privacy 106

Presspage

APRIL 11, 2019

Developing strategic PR is crucial for creating brand awareness and promoting engaging content that consumers actually want to read. PR or “earned media” can be used to drive website traffic, engage and connect with target audiences, make connections within the community, and promote brands in a more organic way that people trust.

Strategy 76

Strategy eBook Consumer Fashion 76

Communications Conversations

DECEMBER 5, 2019

Tell us about your new role and what being an “Employment Brand Manager” means? In basic terms, employer brand is the reputation a company has as an employer. As Employment Brand Manager, I’m responsible for Room & Board’s employment brand strategy. role in marketing and communications.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty. What’s your advice?

Report 225

Report Media Advertising Advertising 225

Communications Conversations

AUGUST 31, 2018

Paul Business Journal). You know you have skills but you don’t know how they will translate outside of journalism. The journalism world is much more fast-paced. Teaching people on the PR side about the journalism side. Journalism taught me a lot – including that life isn’t guaranteed to anyone.

Media 112

Media Journalism Report Video 112

Shift Communications

NOVEMBER 21, 2014

Last week, Facebook announced that beginning in January of 2015, it will be cracking down on purely promotional content coming from brands; with limited real estate in the News Feed, Facebook realizes that people want meaningful content, not sales-y product pushing. It simply penalizes brands that are using Facebook incorrectly.

Facebook 167

Facebook Real Estate Analytics Report 167

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. LinkedIn Official Blog ( @LinkedIn ): Tips to rock your LinkedIn presence, plus solid insight into personal branding and career advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Doctor Spin

MAY 30, 2023

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. The power of a brand. Barnum built a solid personal brand that became synonymous with spectacle and excitement. His reputation often preceded him, drawing in crowds based on his name alone. Tormala, Z.

Publicity 52

Publicity eBook Ethics Resources 52

Solo PR Pro

JANUARY 7, 2019

Submit your brand or clients’ sites and blogs for inclusion in the Google News Publisher Center. Social listening deepens that monitoring to include mentions of companies, brands, and keywords online and across social media platforms. Find other keywords to explain and tag your topic, so it aligns with how people search for it.

Trends 45

Trends Google Crisis Management Data 45

Sword and the Script

AUGUST 2, 2016

My degree and early work was in broadcast journalism. In PR, I focus on brand reputation and relationships with target audiences. Shouldn’t banners, commercials and other paid content be driven by a brand identity? That’s why both PR and advertising need strong storytellers and clever marketers.”.

Public Affairs 60

Public Affairs Advertising Advertising Healthcare 60