Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Many think that good storytelling stems from talent, but really, all it takes is time, trial and error, and basic writing know-how. Crises communications – it’s not a ?

Storytelling 120

Storytelling Case Study Crisis Viral 120

Onclusive

AUGUST 9, 2021

Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. Multimedia Development & Visual Storytelling. Practicing diligent social listening is a key part of managing a brand’s reputation. Data Journalism.

Training 370

Training Media Training Reputation Crisis Communications 370

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Onclusive

JUNE 15, 2022

Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings. That’s where PR comes in with negative publicity and crisis management, as well as proactively demonstrating your company’s goodwill efforts.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Using PR in your marketing mix helps manage your overall brand sentiment with continuous storytelling, which has an added bonus of improving your search rankings. reputation—not through buying a full-page WSJ ad.” ~ David Chun, CEO & Founder, Equilar. Developing stakeholder trust.

Marketing 195

Marketing Measurement Advertising Advertising 195

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. When trust in journalism is broken, everyone loses. Op-Ed by Daniel Tisch, APR, FCPRS. Can journalists work in PR?

Journalism 40

Journalism Reputation Ethics Corporate 40

Onclusive

AUGUST 22, 2017

Reputation management and crisis communications are not an airbag that goes off when something bad happens; they are a seatbelt your brand should always wear. . Multimedia Development & Visual Storytelling. Data Journalism. Crisis Communications. Managing PR Agencies.

Media Training 397

Media Training Crisis Communications Conference Training 397

PR Conversations

JANUARY 20, 2015

When it comes to reputation, there is little distinction between a real conflict and a perceived one. When it comes to reputation, there is little distinction between a real conflict and a perceived one. When trust in journalism is broken, everyone loses. Op-Ed by Daniel Tisch, APR, FCPRS. Can journalists work in PR?

Journalism 40

Journalism Reputation Ethics Corporate 40

Reputation Us

JULY 27, 2015

Some reporters have this method down so well it has become their only form of storytelling. Reporting and Fall of Journalism appeared first on LTPR. This gotcha reporting tactic turns the news gathering process and subsequent stories into a sensationalized circus. Don’t get me wrong; having begun my […].

Journalism 60

Journalism Report Storytelling Trends 60

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. Post-ChatGPT, our jobs may get easier. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Cision

DECEMBER 6, 2017

Reputation Management is no Longer The Primary Goal of PR. When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend. The Earned Media Paradox.

How To 223

How To Marketing Storytelling Measurement 223

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. It’s underfunded .

SEO 178

SEO Storytelling Product Launch Measurement 178

Lauri Pehar Borsh

FEBRUARY 13, 2014

Storytelling not only shares information, it makes that information relatable to the audience, humanizing complex ideas and offering fresh perspectives. Christopher Hammond, senior vice president of corporate communications for Wells Fargo, shares some tips here on how to enhance your brand’s message through storytelling. #1.

Storytelling 83

Storytelling Brand Branding Corporate 83

PRSay

NOVEMBER 21, 2022

More than ever,” she said, “authentic storytelling is coming through as a theme that communicators need to strengthen” to reach wider audiences. Sing, who studied journalism and still has a passion for news and telling stories, has two parallel responsibilities at JCPenney — communications and philanthropy. “In

Leadership 60

Leadership Conference Retail Storytelling 60

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Post-factual “news” isn’t merely annoying or even just a threat to journalism – it’s a magnet for the mentally unstable.

Publicity 120

Publicity Storytelling Journalism Viral 120

Cision

JUNE 21, 2016

Morgan Givney, account manager at BizCom Associates, says brands need to put in the work to protect their reputation and maintain their online presence. I love that working in PR provides a different storytelling opportunity that you don’t get working for a paper. It’s no secret digital has transformed communication.

Social Media 227

Social Media Newspapers Reputation Community 227

wiredPRworks

MAY 13, 2022

The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. Here’s the latest on Growing Social Now. What we covered.

Social Media 52

Social Media Corporate Communications Media 52

Cision

MAY 4, 2016

It will include reputation management, crisis management, brand enhancement and media relations. How do you think your background in journalism will help you in this new role? How did you make the switch from journalism to PR? It’s all storytelling. Both journalists and communication professionals tell stories.

Newspapers 120

Newspapers Journalism Pitching Report 120

Cision

FEBRUARY 3, 2017

Most businesses rely not only on their brand equity, but market reputation and repeat clients. In a world where the norm is constant and accurate information at the touch of a finger – companies and their reputation is dependent upon participating across digital communication channels.

SEO 120

SEO Creativity Mobile Journalism 120

Critical Mention

FEBRUARY 27, 2020

I always remind clients it’s about storytelling. Much like journalism, you must let the viewer/reader know straight away how this affects them and what types of solutions you can share. Longform quality journalism will still be valued, however the “bite size ” solution-based articles will continue to dominate the media.

Journalism 78

Journalism Social Media Radio Fashion 78

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. . ~ Scott Kaminski , Senior Marketing Manager, Häfele America Co. . PR as arbiters of ESG.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

JUNE 25, 2015

Your shares will help build a reputation as a future source who drives results for them. If your company landed major coverage in a book, peer-reviewed journal or spot on a publication’s annual list, it warrants a press release. For example, ask a question to prompt discussion around the article. Write a press release.

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Cision

AUGUST 9, 2016

I thought to myself: “Everything we do is storytelling!” I joined the journalism classes writing news articles for the college news website and began studying public relations for my degree. What role does social media play in reputation and crisis management today? Be curious to keep ahead of your clients.

Crisis 0

Crisis Reputation Study Trends 0

David PR Group

OCTOBER 9, 2014

One of the first things I learned in journalism school, and later honed in my PR career, was the concept of knowing one’s audience. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor.

SEO 94

SEO Google Storytelling Writing 94

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

Cision

OCTOBER 16, 2017

It seems like maybe the C-suite is much more aware of the value that communications and reputation can add to an enterprise. So, as an example, it used to be that, for instance, going into the journalism community and finding someone who wanted to jump that proverbial fence into PR and comms made a lot of sense. I still think it. .

Media 202

Media Storytelling Technology Data 202

Landis PR

NOVEMBER 22, 2021

It helps if you know the writer’s reputation beforehand. . He/she is your storyteller. The story the reporter should be credible or written in a way that promotes trust. The information must be complete and above reproach. Credibility. It’s best to stick with an established destination for your pitched story. . Empathetic.

Ethics 52

Ethics Pitching Storytelling Report 52

Critical Mention

JUNE 24, 2018

Deirdre: I see it evolving as a way to help brands create unique experiences for customers, while at the same time maintaining and protecting the reputation of your company. With everything in real-time, for example, look at how we’re using streaming video in our storytelling. Q: Where do you see the future of PR heading?

Storytelling 106

Storytelling Technology Course Privacy 106

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Search Engine Journal ( @SEJournal ): Covers SEO and search engines, plus content marketing, social media, paid search and entrepreneurial advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Presspage

APRIL 11, 2019

Ultimately, a PR strategy is created through storytelling. The story should include key messages that are tied back to the brand’s values and mission as well as to the reputation the brand either already has or aspires to achieve through the PR strategy. So, how do you create a strategy? the brand’s story.

Strategy 76

Strategy eBook Consumer Fashion 76

Communications Conversations

DECEMBER 5, 2019

In basic terms, employer brand is the reputation a company has as an employer. My background in journalism, public relations, communications and advocacy has been a great fit for this work. But one thing that ties into so many of my upcoming projects is storytelling. role in marketing and communications.

LinkedIn 88

LinkedIn Social Media Storytelling Agency 88

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. One article is all about storytelling and the use of heroes and villains.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. One article is all about storytelling and the use of heroes and villains.

Publicity 41

Publicity Storytelling Study Journalism 41

Doctor Spin

MAY 30, 2023

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. His reputation often preceded him, drawing in crowds based on his name alone. Journal of Personality and Social Psychology, … Continue reading How does the amplification hypothesis work? The power of a brand.

Publicity 52

Publicity eBook Ethics Resources 52

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. One article is all about storytelling and the use of heroes and villains.

Publicity 40

Publicity Storytelling Study Journalism 40

Solo PR Pro

JANUARY 7, 2019

No one is immune and the time, effort, and expense it will take to rebuild a reputation far outweighs the cost of maintaining it. Expanding brand journalism with video, podcasts, and long-form content will serve this growing desire for shared experience and storytelling. Content Marketing. Ready for the New Year?

Trends 45

Trends Google Crisis Management Data 45

David PR Group

AUGUST 4, 2014

My last post focused on how storytelling needs to return to marketing , but we also need to develop our distribution channels so our story is widely consumed by our target audience. And if you want to discuss developing new channels for your storytelling, let me know. How do you do it? I would be happy to hear from you. –John.

Television 75

Television Storytelling Groups System 75