PR Fuel

MARCH 1, 2023

Meanwhile, 88% of consumers expect transparency from brands. With a strong press release strategy, you can inform and engage your target audience. Read More The post 10 Reasons to Hire Press Release Writing Services appeared first on eReleases. One of the top three challenges marketers now face is engaging customers.

Writing 52

Writing Consumer Strategy Brand 52

Marketwired

DECEMBER 21, 2015

Whether you’re writing last-minute seasonal blog content or already gearing up for a new year of media pitching (and if you are, we applaud you), a little inspiration can go a long way around now. So, we’ve rounded up the 8 top-performing writing posts from our blog from the past year to help you out. Here’s how to do it right.

Writing 100

Writing Blogging Newspapers Travel 100

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Nearly 90% of shoppers stay loyal to brands that share their values, too.

Writing 73

Writing How To Media Guidelines 73

Melissa Agnes

SEPTEMBER 4, 2020

Unfortunately, in my experience, most professionals don’t think about their professional brand , how well it represents them, and how strong it is within the search engine result pages, until it’s too late. How well do those findings represent you and the brand that you represent? Monitoring your personal brand. Google you.

Brand 234

Brand Branding Reputation Crisis 234

Solo PR Pro

APRIL 25, 2023

Imagine walking into a store to buy a brand-new appliance. It is vital to get it in writing to avoid misunderstandings about the scope and expected outcomes and, in severe cases, non-payment. Whether you have a project or longer-term engagement, you and the client must agree to terms in writing before starting work.

Writing 85

Writing eBook Small Business Agency 85

Onclusive

JANUARY 26, 2022

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. Where do you find impactful journalists?

Pitching 370

Pitching Data Privacy Writing 370

PR 20/20

MAY 19, 2020

In many cases, the freelancers “used” to be staff, but now only write when there is overflow (which there usually isn’t at a time like this). Second, we reached out to media brands with a number of content ideas, stating that we would gladly create content for them at no charge, and without pitching any products or services.

Writing 72

Writing Brand Branding Construction 72

Onclusive

JULY 6, 2017

In other words, we can hide behind the brands we represent and even our own personal brands at times with formal messaging, over-edited tweets, and, on the customer end, imaginary buyer personas like “mid-level Melissa” that take real humans out of the mix and replace them with dictionary definitions. Why or why not?

Brand 364

Brand Branding Pitching Industry 364

Business Wire

MAY 10, 2017

Create an Intriguing Headline That Lets the Reader Know What the Release is About Subheadlines are not seen by readers until the news release is opened so include all pertinent information in the headline CITY, STATE (or CITY, COUNTRY) – Start the release by stating the brand making the announcement and the news being announced.

Writing 165

Writing How To Video Facebook 165

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Write a rock-solid PR plan. We ask a thousand questions when onboarding a new client, and the answers inform our plan. For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. But a sound, carefully conceived program is a road map to success.

Writing 136

Writing How To Pitching Privacy 136

Onclusive

OCTOBER 19, 2021

You also need to fully understand how your challenge ties in with your company’s core business needs and how solving this problem will create value for your brand and key stakeholders. Your proposed solution will emerge from collecting and reviewing this information. Step 5: Write the business case.

How To 396

How To Measurement Data Writing 396

PRSay

JUNE 19, 2018

In my writing workshops I’ll interact with gregarious, personable PR professionals who then turn into corporatized automatons when their fingers touch their keyboards. The same principle applies when writing PR materials or crafting statements for media interviews. That just comes off as self-important and detached.

Writing 111

Writing Pitching Course Conference 111

PR Fuel

OCTOBER 19, 2021

How do you write a great press release? Why Write a Business Press Release? However, social media doesn’t assert your brand as an authoritative voice in your industry. If a reputable news outlet writes about your business, you automatically get credibility as thought leaders. Know Why You Are Writing.

Writing 52

Writing Product Launch Storytelling Pitching 52

Contently - Strategy

MARCH 22, 2022

It seems simple at first—at least that’s what most brands think when it comes to SEO strategy. SEO tools are part of the problem because they restrict you to writing only about things people already search for. 3 ways your brand can level up its SEO strategy. It’s crucial to write for your readers first, however.

SEO 144

SEO Strategy Brand Branding 144

Buzzstream

NOVEMBER 9, 2020

Can AI write a subject line – a good one at that – and follow with a solid pitch? . To determine the quality of writing produced by AI, BuzzStream and Fractl asked 500 public relations specialists, journalists, and other media professionals to rate a series of subject lines and pitches generated using OpenAI’s GPT-3 text generator.

Writing 62

Writing Pitching Survey Digital PR 62

Onclusive

NOVEMBER 8, 2023

Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Use a friendly, informal tone of voice. Discover your current Brand Visibility Score.

Trends 182

Trends Marketing Wikipedia Reddit 182

Cision

SEPTEMBER 13, 2017

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. How you plan to communicate the brand refresh.  1.    Conduct Extensive Brand Research. First, consider: who do you want to be as a brand? Who you’re trying to reach.

Corporate 270

Corporate Brand Branding Guidelines 270

ImPRessions - Crenshaw Communications

APRIL 28, 2016

Clearly it can be challenging to find the focused time for longer pieces of writing. . Yet quality writing is vital in PR. Written content says much about a company or brand’s value proposition in a competitive market, and strong writing skills remain a top desired quality for PR talent. Here are some tips.

Writing 120

Writing Exercises System Interviews 120

Onclusive

NOVEMBER 1, 2017

AirPR’s new Research Trends TM provides insight into how to build a brand Narrative. When your brand builds a clear narrative and fine-tunes messaging, it clears the way for reaching both your customers and other decision makers. But AI tools can help build a brand narrative and establish insights before you ever begin your campaign.

Brand 170

Brand Branding How To Trends 170

Sword and the Script

JANUARY 9, 2024

HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. But maybe that’s the nostalgia talking, because I’ve also observed a marked decline in the quality of queries.

Brand 155

Brand Branding Reddit Pitching 155

5W PR

JANUARY 3, 2022

That’s why companies should create concise and clear brand messages for audiences and media outlets. Free Writing. One of the ways that companies can create simpler brand messages is to first start by writing down every thought that comes to mind regarding what the audience might want to know about the topic at hand.

Brand 60

Brand Branding Consumer Writing 60

ReimaginePR

NOVEMBER 13, 2014

Short is the sweet spot : Most LUbrary stories range from 1 to 4 minutes yet provide a wealth of compelling information in bite sized pieces of information. We craft short stories with minimal branding in hopes others will use them to move their work too.” Like all good stories, writing them is just the first part.

Brand 306

Brand Branding Storytelling Resources 306

Cision

JULY 27, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. But understand: having a vision of your brand’s status that is misaligned with reality can cause you and your team to make poor business decisions.

Brand 231

Brand Branding Employee Data 231

ImPRessions - Crenshaw Communications

MAY 10, 2023

We’ve held training session s for the entire team on how to write better prompts for better outcomes. How AI is transforming ad tech and marketing At Crenshaw Communications, we have a history of successfully supporting a range of ad tech brands – from high-growth startups to larger public companies.

Publicity 410

Publicity Retail Tools B2B 410

Cision

JULY 12, 2017

Believe it or not, there are a variety of digital branding and engagement tactics you can use other than a post’s headline. Appropriately Descriptive and Branded Meta Descriptions. Though the information is meant to describe the copy or content on a particular page, you can also use it to draw in visitors.

Brand 236

Brand Branding Engineering Web 236

NewsWhip

JULY 6, 2023

Governments globally, particularly in conflict zones, confront the persistent threat of social media manipulation, as evidenced by ongoing information warfare in regions like Ukraine. The post Lessons for brands from the frontlines of social media manipulation appeared first on Newswhip.

Social Media 78

Social Media Brand Branding Media 78

Onclusive

AUGUST 9, 2021

Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Writing & Editing of Miscellaneous PR Assets.

Training 370

Training Media Training Reputation Crisis Communications 370

PR Fuel

NOVEMBER 16, 2020

Without enough information, consumers could turn away. Learning how to write a news release is an essential part of your marketing plan. Writing a press release is easier than you might think. Instead of creating a lengthy blog post, you’ll want to write content that’s concise, clear, and attention-grabbing.

Writing 59

Writing How To Examples Consumer 59

PR Fuel

MARCH 8, 2021

Having your brand featured in a major media publication can mean thousands of dollars in sales. And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. Every organization has a different way of writing press releases. Short and Sweet.

Writing 52

Writing Software SEO Advertising 52

PRSay

NOVEMBER 12, 2019

Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. Provide better information — not just more. Rather than just extending the length of your press release, remember it’s about providing better information, not just more of it.

Writing 98

Writing How To Print Corporate 98

PR Fuel

JANUARY 15, 2021

One of the best ways to promote your brand is by writing a press release. A press release is a short statement that has a lot to say about your brand. It’s a published statement that celebrates a milestone from your brand. It can also defend your brand’s reputation during a crisis. Key Takeaways.

Writing 59

Writing Product Launch Examples Consumer 59

Remote PR Jobs

AUGUST 16, 2023

For PR professionals, garnering media coverage is crucial to building brand recognition and credibility. A press release is a formal written document that provides the necessary information to journalists and media outlets about an upcoming event or development. They are considered resource documents.

Pitching 243

Pitching SEO Storytelling Resources 243

Cision

APRIL 20, 2017

If I could pinpoint one major mistake that tons of brands make in regards to their web copy and marketing content, it’s focusing on the features of a product rather than its benefits. Features point out what brands think people care about: 64 GB hard drive, multiple color options, customizable. What’s the difference, you ask?

Writing 198

Writing Web System Study 198

Onclusive

OCTOBER 4, 2021

Onclusive’s new human-verified media database is a noteworthy addition to our powerful Author Intelligence tool for discovery of the most impactful journalists for your brand. We continuously refresh journalist contact information so that it is always accurate and current.

Industry 195

Industry Media Reputation Report 195

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. Now comes the big question: Should B2B brands use TikTok? It depends.

B2B 139

B2B Brand Branding B2C 139