NewsWhip

AUGUST 11, 2021

With this shift, it has become ever more important to understand how narratives are framed online, how that might affect your brands or the wider areas where you are taking a stand, and to have early alerts when narrative threats are emerging. . This same agile philosophy is being adopted by brands too. So it goes. Perhaps so.

Brand 78

Brand Branding Groups Data 78

ImPRessions - Crenshaw Communications

JUNE 26, 2019

But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson. A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. To announce a new strategy.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

Presspage

OCTOBER 24, 2023

A well-crafted press release or a viral social media campaign can translate into measurable financial gains. To drive the message home, PR professionals must dig deep into the core of the brand, comprehending its values and mission. In today's dynamic digital landscape, the value of a positive online presence cannot be overstated.

Analytics 78

Analytics Digital PR Storytelling Local 78

MaccaPR

JUNE 27, 2018

From small businesses to Fortune 100 c orporations, brands now even appear to fight for center stage when it comes to advocating on such polarizing issues as gun control, the Administration’s travel ban, LGBTQ rights, racism, protecting the environment and diversity in the workplace. Know your brand and your customers.

Brand 70

Brand Branding Marketing Retail 70

Melissa Agnes

MARCH 6, 2018

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. Order Crisis Ready for you and your team at the link above.

Crisis 172

Crisis Crisis Management Handbook Viral 172

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. Google enjoys a reasonably strong brand and corporate reputation. and regulatory burdens at home.

Google 185

Google Reputation Engineering Internal 185

PRSay

JUNE 7, 2021

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. We are living in a time when brand loyalty is fleeting at best and customers don’t hesitate to put companies in an unflattering spotlight. Illustration credit: astel design ].

Crisis 161

Crisis Exercises Crisis Communications Reputation 161

Contently - Strategy

DECEMBER 12, 2018

The brand had a slick new site, detailed persona work, and a strong SEO gameplan. Starting in 2013, brands started hiring journalists to work on their content programs. The brand has won or been nominated for just about every content marketing award on the planet. The brand purpose craze. Creativity strikes back.

Content Marketing 111

Content Marketing Creativity Marketing Travel 111

PRSay

DECEMBER 18, 2019

When the NBA released a statement calling Morey’s pro-democracy tweet “inappropriate,” the move was widely interpreted as an attempt to protect its bottom line and appease the repressive communist government of China. It was always about the Chinese government resisting perceived challenges to its authority. Photo by Andrew D.

Corporate 100

Corporate Crisis Management Crisis Government 100

Prohibition

JANUARY 17, 2022

If these complaints go unresolved, the organisation may suffer unfavourable effects or suffer brand erosion. Brands that want to develop trust should focus on reputation management using social media tools. These interactions can’t be ignored by brands, but they must be treated with caution. Communications Best Practices.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

By attacking the advertising model that supports sites like World News Daily Report and NewsBuzzDaily, they might help slow the viral spread of false, defamatory, and even dangerous stories. Of course, most PR isn’t propaganda, and government work – even disinformation campaigns – presumably serve a higher purpose.

Publicity 120

Publicity Storytelling Journalism Viral 120

PRSay

OCTOBER 25, 2017

“If you’re not paying for your social media campaigns, then no one is seeing them,” said Haworth, who recalled her childhood in small-town Indiana as one of eating “government cheese” from food banks and spending the Christmas season with her parents who couldn’t afford presents. Prepare in advance. Listen and monitor.

Social Media 117

Social Media Conference Media Corporate 117

Cision

APRIL 5, 2017

On March 29 th , top editors, thought leaders and a Fortune 500 digital brand innovator gathered at Cision to discuss their insights and recommendations for communications and public relations practitioners. Chris Lynch: It’s overwhelming to consumers and brands. Brand Consistency, Authenticity and Loyalty. What’s your advice?

Report 225

Report Media Advertising Advertising 225

Cision

MARCH 30, 2016

I would like to think that these efforts were partly responsible for the federal government shortly after listing African lions as “endangered” under the Endangered Species Act, ensuring that such a tragedy would be prevented in the future. Is there a difference in how you approach PR for these organizations versus for other brands?

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” The volume is coming from health, pharmaceutical, education and government sectors. Out of respect, yesterday, I did not publish.

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

ReimaginePR

JUNE 10, 2015

. • Médecins Sans Frontières (MSF…aka Doctors Without Borders) International President Dr. Joanne Liu received the Canadian Public Relations Society President’s Award in recognition of “the work that [MSF] has done to raise awareness about Ebola and engage governments in a global call to action.”.

Video 120

Video Government Healthcare Viral 120

Scott Public Relations

NOVEMBER 10, 2022

For example, there’s plenty of criticism around the government’s slow response to and denial of the threat of the coronavirus epidemic. Do a study that will measure what the difference would be if the government had acted promptly and taken immediate and smart actions. That’s the kind of communication that goes viral.

How To 52

How To Insurance Insurance Ethics 52

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The brand played with its 30-year tagline, “the best a man can get”, and replaced it with “The best men can be”.

Fashion 75

Fashion Telecommunications Crisis Training 75

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Masters in Communications

FEBRUARY 12, 2022

It is defined as the broadcasting of a message or messages simultaneously to a large audience, typically to people who do not have immediate access to the source (like government, multinational organization, or a large business with a huge number of people to disseminate a message). What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Government officials. Crisis communications is an important aspect to tackle as a business owner.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

NewsWhip

MAY 27, 2021

Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. On the consumer wellness side, which is a different spectrum, the prevention, the women’s health of the world many brands on the wellness side went quiet during the pandemic. What’s that?

Healthcare 78

Healthcare Storytelling Communications Local 78

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Pitches can make or break a PR campaign. It’s as simple as that. As a magazine journalist, I received up to 300 emails per day.

Pitching 164

Pitching Writing Digital PR How To 164

PR Conversations

APRIL 27, 2015

I fell into the PR profession by chance, not choice, as a result of government layoffs. Which real, historical or fictional person or brand would you like to give a reputation makeover? Businesses, governments and organizations continue to need highly competent public relations professionals—and they are hiring.

Film 40

Film Crisis Communications Ethics Crisis 40

PR Conversations

APRIL 27, 2015

I fell into the PR profession by chance, not choice, as a result of government layoffs. Which real, historical or fictional person or brand would you like to give a reputation makeover? Businesses, governments and organizations continue to need highly competent public relations professionals—and they are hiring.

Film 40

Film Crisis Communications Ethics Crisis 40

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. space agency, NASA, was shot by a South Korean marketing team with a French production designer for a Korean car brand with music by the Austrian Radio Symphony Orchestra. It was a brand win. Source: Hyundai ).

Film 48

Film Marketing YouTube Advertising 48

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. People have always talked about organisations and brands.

Communications 60

Communications Analysis Web Handbook 60

Contently - Strategy

APRIL 24, 2019

Brands are creating more content than ever before. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. Those are standard brand awareness goals. We did a whole reboot on our brand voice,” said John Fox, executive director of content. That was an evolution for us.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111