Remove Branding Remove Crisis Management Remove Government Remove Viral
article thumbnail

The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

article thumbnail

What Does Being Crisis Ready Have To Do With Brand Invincibility?

Melissa Agnes

The reason I’m so passionate about my work is that being crisis ready provides so much value to an organization and the people it works with and for—value that far exceeds the sole acts of crisis management and crisis preparedness. This is what it means to be crisis ready. Let me explain.

Crisis 179
article thumbnail

The 5 Phases of Becoming Crisis Ready

Melissa Agnes

Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready. The Crisis Ready Model.

Crisis 172
article thumbnail

Top five PR Disasters of 2022 so far

Prohibition

From governments comms gone wrong (again!) and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. She has also had a string of brand collaborations and is highly sort after by clothing and beauty brands.

Crisis 62
article thumbnail

When The CEO Should Be The PR Spokesperson

ImPRessions - Crenshaw Communications

But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson. A truly critical event, like one that involves loss of life, major litigation, or a viral story like the United Airlines incident of 2017 usually requires an ongoing commitment by the company chief. To announce a new strategy.

article thumbnail

To Improve Crisis-Response Plans, Bring in a Red Team

PRSay

In response to a hypothetical breakdown in a company’s supply chain, a red team could simulate a scathing social media post that is meant to go viral. As communications professionals, we might see ourselves as perfectionists, but another set of eyes will undoubtedly reveal weaknesses in our crisis plans.

Crisis 161
article thumbnail

Why the NBA’s Hong Kong Controversy Is a Timely Lesson in Corporate Responsibility

PRSay

When the NBA released a statement calling Morey’s pro-democracy tweet “inappropriate,” the move was widely interpreted as an attempt to protect its bottom line and appease the repressive communist government of China. For PR practitioners, crisis managers, and the organizations they counsel, the NBA episode offers some valuable tips.

Corporate 100