Ethical Voices

DECEMBER 5, 2022

He discusses a number of important ethics issues, including: How respect can effectively address unethical situations. The ethical threat of incivility. First, I was in radio journalism doing the DJ thing with album rock at night and high school during the day. The ethical issues are also cultural-related as well.

Ethics 78

Ethics Publicity Radio Local 78

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52

Ethics Leadership Training Study 52

Flack's Revenge

JANUARY 15, 2020

These are some of the same kinds of ethical challenges we have faced before in an updated format. But this is not just about ethics. The problem is bigger than PR and even journalism. Yet journalism can combat fake news. PR has always had to decide how far to push rhetoric, persuasion, and yes, hype.

Journalism 156

Journalism Ethics Customer Service Report 156

Doctor Spin

DECEMBER 16, 2023

The Halo Effect is intriguing—and ethically challenging in PR. Have you ever considered choosing a brand spokesperson based on their overall good looks and charisma? Source: Journal of Personality and Social Psychology 1 Nisbett, R., & Wilson, T. Journal of Personality and Social Psychology, 35, 250–256. 3 Smith, R.

Journalism 52

Journalism Ethics Analysis eBook 52

PRSay

AUGUST 19, 2021

Current job title : Professor and Chair of The Department of Strategic Communication in the School of Global Journalism & Communication at Morgan State University. I actually fell into the roles, because immediately I fell in love with PRSA: its mission, professional/ethical standards and the amazing people I was meeting.

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Meeting Education Ethics Leadership 195

Landis PR

NOVEMBER 13, 2023

Embracing sustainability is about doing what’s morally correct for the planet, securing your company’s future, attracting customers and investors, and building a timeless brand. By making sustainability a core part of your business strategy – not just window dressing – you’ll see it become a new standard for success.

Trends 64

Trends Ethics Journalism Consumer 64

PR Conversations

JANUARY 20, 2015

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

5W PR

MAY 22, 2023

A nutrition-based business could study a diet plan’s effectiveness and publish it in a reputable scientific journal. This commitment to providing effective services demonstrates a brand’s dedication to clients. This type of research adds an extra layer of credibility because it’s independently verified.

Industry 88

Industry Reputation Education Training 88

NewsWhip

FEBRUARY 1, 2024

To unpack this more and understand what it means for brands and businesses we sat down with Tonia Ries, who leads the Trust Barometer at Edelman’s Trust Institute, to discuss the findings from this year’s report. Here are our five key takeaways from the conversation. Source: Edelman Trust Barometer, p.7

Government 88

Government Survey Technology Ethics 88

PR Conversations

JANUARY 20, 2015

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

Doctor Spin

FEBRUARY 26, 2024

Priming can enhance memory recall, facilitate brand processing, and influence product preferences through various media.” Source: European Journal of Social Psychology 2 Bargh, J. European Journal of Social Psychology, 36 2, 147–168. Source: Current opinion in psychology 1 Wänke, M. Primes as hidden persuaders. link] 2 Bargh, J.

eBook 52

eBook Journalism Course Examples 52

Sword and the Script

AUGUST 23, 2022

Traditional outlets are usually run according to ethical journalism principles.”. “We Because that’s what journalism is. Media has become increasingly activist like and if you’re with a corporate brand, you’re instantly a target.”. “Our regional outlets are pretty good.”. “We

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Survey Media Report Journalism 138

PRSay

OCTOBER 5, 2017

Some of the answers lie in PRSA’s Code of Ethics , and I believe that acting on its principles is imperative for those who would call themselves PR professionals. Such actions, rooted in our Code of Ethics, create mutual respect, empathy, healthy relationships and high-functioning organizations. Those are huge sacrifices.

Ethics 126

Ethics Reputation Sports Travel 126

Cision

APRIL 29, 2016

When he is not consulting with major brands on their PR and marketing strategy, he’s probably reviewing web hosts. Public perception of your brand matters. And with the far-reaching adoption of social media today, brands can be made or marred in seconds. Be Ethical, and Make this Known. Embrace a Mobile PR Strategy.

Publicity 120

Publicity Mobile Ethics Social Media 120

Cision

FEBRUARY 3, 2017

According to INC , being digital friendly is the new norm in any kind of business; inclusive of local search, to test strategies and the overall brand message traction. Most businesses rely not only on their brand equity, but market reputation and repeat clients.

SEO 120

SEO Creativity Mobile Journalism 120

Bianchi Biz Blog

SEPTEMBER 7, 2021

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. The best part was discovering these were two regular guys who had a passion and strong work ethic, and put in 15+ years of work to get to that point. My pathway was very typical. I used the G.I.

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Meeting Transportation Media Journalism 90

Prakkypedia

NOVEMBER 5, 2017

I thought it would be useful to share some sources of news on Australia’s journalism industry (in no particular order): The Australian – Media. Self-described as a “trade journal for the media covering newspapers, magazines, TV, digital, radio, outdoor advertising and entertainment media”. This is “journalists talking journalism”.

Media 76

Media Journalism Radio Print 76

Offleash

JULY 19, 2023

I’m not attempting to (age myself or) minimize the actual risks and important ethical questions surrounding this next wave of AI. We can’t ignore technology’s transformational potential, and the necessary focus on managing truth and accuracy in journalism and PR. Heck, the first machine I leveraged in my career was a fax machine.

Crisis Communications 52

Crisis Communications Ethics Creativity Crisis 52

Karen Freberg

OCTOBER 17, 2021

My Mom was really, really surprised they had *no* research or citations to the work that had been done previously (and been cited and discussed in journals and in the popular press) at all. If that is the case, I should have kept that in mind when I submitted my last article to the journal that was desk rejected by PRR.

Study 111

Study Journalism Interviews Conference 111

Doctor Spin

DECEMBER 3, 2023

Priming can enhance memory recall, facilitate brand processing, and influence product preferences through various media.” Source: European Journal of Social Psychology 2 Bargh, J. European Journal of Social Psychology, 36 2, 147–168. Source: Current opinion in psychology 1 Wänke, M. Primes as hidden persuaders. link] 2 Bargh, J.

eBook 52

eBook Journalism Examples Resources 52

Doctor Spin

MAY 30, 2023

This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Today’s leaders can draw from Barnum’s playbook, albeit ethically, by using powerful narratives and effective public relations strategies to garner attention and influence their stakeholders. The power of a brand.

Publicity 52

Publicity eBook Ethics Resources 52

PR in High Definition

JANUARY 16, 2019

How many of them are people you know and how many are brands, influencers, ads or celebrities? Among the other content, I had two paid ads, one celebrity, five influencers, and one brand. The ethics of influencer PR. This presents an ethical dilemma for PR people. Open Instagram and go through the first 10 posts.

Instagram 67

Instagram Ethics YouTube Social Media 67

Presspage

APRIL 12, 2018

In this digital age, many, many brands are still using press releases to connect their stories to media outlets. It serves an important social need and legacy media like the Washington Post are showing that really good journalism can make a publication viable even in today’s fragmented market. It’s hard to believe.”

Company 111

Company Media Journalism Report 111

5W PR

FEBRUARY 11, 2019

Marketing professionals are used to working with journalists, who have a certain code of conduct and are bound by journalism ethics to investigate and tell the truth. In this increasingly competitive market, there has been a greater demand and necessity for brands to get more personal with their messaging. Being unique.

Marketing 68

Marketing Policies Privacy Education 68

Cision

DECEMBER 16, 2016

As a veteran who helped to launch POLITICO PRO, she was excited to rejoin the company after spending time as the publisher and president of the National Journal. 2017 will be another defining moment for POLITICO to dominate coverage of politics and policy, and continue to be the most indispensable source of journalism in Washington.

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Policies Ethics Journalism Leadership 120

PRSay

JANUARY 3, 2018

Artificial intelligence also has the potential to revolutionize journalism. Social media will continue to create opportunities for dialogue between brands and consumers, making public relations much more valuable than when it was stuck with press agents and publicists in the dark ages of one-way communication.

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Publicity Social Media Measurement Television 167

Cision

MAY 4, 2016

Rich Oppel, senior advisor for media strategy and management at Crosswind Media & Public Relations, says brands will successfully land media coverage when they can combine their needs with the needs of journalists and their readers. It will include reputation management, crisis management, brand enhancement and media relations.

Newspapers 120

Newspapers Journalism Pitching Report 120

5W PR

FEBRUARY 4, 2019

Consumer trust is invaluable to brands. Jono Smith, a brand communications & digital strategy expert at Make-A-Wish America, commented on the need to be extra careful. However, credible outlets that adhere to ethical journalism standards are out there and can be trusted.

Consumer 68

Consumer Ethics Measurement Journalism 68

Sword and the Script

MARCH 10, 2020

Bylines provide “an accountability measure,” as the Poynter Institute , a research organization dedicated to improving journalism, says. Company blogs are not journalism, but the best performing ones take a journalistic approach to content. A blog that provides true utility cannot merely repeat what another blog has said.

Blogging 96

Blogging Company Journalism Study 96

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2016

Non-profits are businesses, and as such, need to operate with ethical business practices and proper reporting structures. Charity Navigator, The Journal of Philanthropy and even the Better Business Bureau offer updated information. Don’t fall for a slick pitch. There are many ways to check out an organization before partnering.

Local 120

Local Corporate Groups Ethics 120

Cision

JUNE 10, 2015

Gannett’s flagship brand, USA Today, has reinvented itself over the past five years to stay relevant to its increasingly mobile-focused readers. They found a way to bring what was happening at the time into their brand,” she says. Q: What’s the biggest thing you need from PR pros?

Pitching 120

Pitching Policies Ethics Mobile 120

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR? I have two.

Journalism 79

Journalism Ethics Film Construction 79

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center. Justine Perez , social media specialist – U.S.

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Social Media Agriculture Marketing Media 128

Cision

JANUARY 20, 2016

Here, he discusses his new role as chief strategy officer and executive managing director of corporate and brand purpose at RF|Binder and how he hopes to help companies become more purpose-driven and socially responsible. How did you get your start in PR? Want to brush up on your basic PR skills? Get our free PR Starter Kit today!

Corporate 120

Corporate Journalism Nonprofit Strategy 120

Sword and the Script

JUNE 16, 2015

The division will fashion and distribute “branded content” across CNN’s fleet of properties, from TV to the Web and newer platforms like Snapchat…. Even as a PR pro, I value credible and independent journalism and the lines of native ads threaten to bleed the edges. It’s a question of ethics.

Advertising 60

Advertising Advertising Ethics Journalism 60

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. What drew you to the field of public relations?

Crisis 0

Crisis Reputation Study Social Media 0

Deirdre Breakenridge

JULY 22, 2019

Give your unique take on something; whether you’re my supervisors or a public figure from one of the brands I like. Use a writing style that’s personal or journal-style writing. Understand me and my realm; be relatable to my world and what I experience on a daily basis. Feature Image Credit: Photo by Igor Miske on Unsplash.

Social Media 177

Social Media Media Interviews Instagram 177