PRSay

JULY 23, 2019

Laura Ling is a prolific journalist, with a body of work that includes reporting on slave labor in the Amazon, women’s rights in the Middle East and the energy crisis in sub-Saharan Africa. 20, Ling will share more of her story as a keynote speaker at the PRSA 2019 International Conference in San Diego. Personal stories. Real stakes.

Conference 77

Conference Internal International Travel 77

PR in High Definition

MARCH 31, 2022

Silicon Valley is still the World’s Innovation Centre, acting as a global nucleus of multi-billion-dollar tech brands like Apple, Google, Netflix, Airbnb, and Oracle. Here’s my four components to keeping your reputation – and brand – alive and burning. Like a 121-year-old light– a good brand needs constant maintenance.

Brand 71

Brand Branding Reputation Energy 71

NewsWhip

AUGUST 31, 2023

As of 2023, she is working as an international climate editor at CNN. Her top story highlights scientists’ creation of an ultra-reflective white paint that aims to cool building surfaces and possibly cut energy use , which generated more than 18K in engagements. engagements.

Energy 78

Energy Crisis Travel Report 78

The Hoffman Agency

APRIL 26, 2024

After tilts in content writing, branding and marketing, I was thrilled when Hoffman invited me into the London office as a Spring intern. Culture at Hoffman is truly international; my client accounts involve collaborating with teams in Europe, the U.S. Or looking around, I suppose.

Agency 36

Agency Internal International Energy 36

ImPRessions - Crenshaw Communications

SEPTEMBER 6, 2022

On the bright side, a Muck Rack study shows PR expenditures may rise in some sectors, including travel and energy. PR has unique advantages and challenges, and a suspension can cost more in brand trust and reputation than it saves on paper. Brand trust isn’t discretionary. What the data shows about marketing in a recession.

Comparison 296

Comparison Advertising Advertising Reputation 296

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service.

Brand 109

Brand Branding Publicity Consumer 109

PR in High Definition

MAY 23, 2018

Silicon Valley is still the World’s Innovation Centre, acting as a global nucleus of multi-billion-dollar tech brands like Apple, Google, Netflix, Airbnb, and Oracle. Here’s my four components to keeping your reputation – and brand – alive and burning. Like a 117-year-old light– a good brand needs constant maintenance.

Brand 75

Brand Branding Reputation Energy 75

PR in High Definition

SEPTEMBER 30, 2022

Brexit, Covid-19, the outbreak of war in Ukraine and now the spiralling cost of living and energy prices have all created shockwaves to global economies. At a time where the pinch is being felt by businesses and consumers alike, communications – both internal and external – must be approached delicately.

Communications 62

Communications Internal International Energy 62

Waxing UnLyrical

MARCH 8, 2012

Electric energy. I experienced it again last night when I participated in #TGChat (many thanks to Janet Fouts for bringing in my client Victoria Marzilli of Oxfam America to help spread the word about their International Women’s Day campaign ). There was something electric about it. Photo: Shashi Bellamkonda via Flickr, CC 2.0.

Internal 70

Internal International Energy Healthcare 70

ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2018

How can you be persuasive with others if you yourself aren’t convince of a brand’s worth? I’m a true believer, internalizing brand messages and language — even in a personal setting, even after years. I’d never use “xerox” as a verb after having represented a competitive brand of copiers.

Agency 140

Agency Enterprise Energy Retail 140

Cision

AUGUST 10, 2017

Have you ever had to deal with a major brand crisis? What do you think is the biggest challenge facing brands today? With the saturation of various markets, establishing a strong identity and true brand values has become more important. How can brands keep up? How did you handle it? How can they overcome it?

Energy 212

Energy Creativity Social Media Strategy 212

NewsWhip

MAY 12, 2021

How PepsiCo’s Creators League transforms trends into brand activations. Turning insights into brand content | 8:18-9:58. Currently Lauren Powell is the Analytics and Social Listening Lead in the Creators League Studio, which develops and implements the content strategy for PepsiCo brands. What are people saying about our brands?”

Trends 78

Trends Brand Branding Reddit 78

Solo PR Pro

JULY 12, 2022

In the mid 1990s, Ben reconnected with one of the folks he interned for, who was at the time working for Edelman Public Relations Worldwide. Ben returned to political work for a brief stint after Edelman to serve as a communications director/special assistant in the Office of Energy Efficiency and Renewable Energy at the U.S.

Meeting 52

Meeting Energy Agency Groups 52

PR in High Definition

MAY 23, 2018

Silicon Valley is still the World’s Innovation Centre, acting as a global nucleus of multi-billion-dollar tech brands like Apple, Google, Netflix, Airbnb, and Oracle. Here’s my four components to keeping your reputation – and brand – alive and burning. Like a 117-year-old light– a good brand needs constant maintenance.

Brand 48

Brand Branding Reputation Energy 48

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

ImPRessions - Crenshaw Communications

MARCH 21, 2019

If a tech company only uses only renewable energy, then it might partner with an environmental group for an issues awareness campaign about the environmental impact of high-tech products. By consistently educating others the company is putting its values of inclusion on display while boosting brand visibility in a strategic way.

Company 174

Company Conference Corporate Leadership 174

Stephen Waddington

AUGUST 12, 2020

It’s too early to understand the impact of the crisis but each entrepreneur tells a story of grit, energy, innovation and a distinctive proposition. We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising.

Agency 161

Agency Meeting Crisis Energy 161

The Hoffman Agency

MAY 25, 2017

We live in a world where the success of huge brands is pegged to high-functioning marketing campaigns, well-thought out slogans, and witty, heart-warming advertisements. Again, another organisation would probably have brought up the customer complaint internally, discussed it over weeks, formed a solution to the problem, and implemented it.

Brand 53

Brand Branding Marketing Energy 53

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2019

Since before Mark Cuban famously warned tech startups against bringing on a PR agency , there’s been an ongoing debate about public relations for early-stage businesses, and lots of advice for how to build the kind of earned media visibility that rivals well known brands like Uber or Casper. The answer is no. Participate.

B2B 232

B2B Agency Energy Media Relations 232

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Making the most of your effort and energy. And in today’s world, incidents don’t have to be very big to cause you major problems. It’s a problem because it’s assymmetrical.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. Making the most of your effort and energy. And in today’s world, incidents don’t have to be very big to cause you major problems. It’s a problem because it’s assymmetrical.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Waxing UnLyrical

JULY 12, 2018

When it comes to building brands most experts will likely start with the tactics: Develop a mission statement or messages, create a logo, use PR, advertise and leverage social media. To be clear, these are all important components of the brand building process. Guest Post by Simon Erskine Locke. But it has its limitations.

Brand 74

Brand Branding Banking Financial 74

NewsWhip

DECEMBER 5, 2019

Coverage of these companies is higher than other women-led brands simply because brands in the top 500 contribute to two-thirds of the U.S. Good, Duke Energy Corporation. Poppe, CMS Energy Corporation. Poppe, CMS Energy Corporation. Rometty, International Business Machines (IBM) Corporation. Marillyn A.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

The Resolution Blog

APRIL 26, 2019

It’s usually around the five year mark new agencies start winning bigger brands and awards, so you’ve broken the mould there. How have you won those brands? You’d be surprised at how many big brand directors would come up to us and say “you look fabulous”. That’s why we picked our name, because it’s different to everyone else.

Agency 120

Agency Pitching Energy Creativity 120

wiredPRworks

MAY 11, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Case Study 59

Case Study Study Video How To 59

wiredPRworks

MAY 11, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Power Up Your Podcast Marketing with WIRED PR Energy,” the case study Barbara will share, is based on results from her Podfest Global PR in February. In 2006 Barbara launched wiredPRworks.com , a top 50 marketing/PR blog.

Case Study 59

Case Study Study Video How To 59

ImPRessions - Crenshaw Communications

JUNE 6, 2016

A panel of communications officers from top brands tackled the question recently in a no-holds-barred session at the global meeting of PROI Worldwide. Deep knowledge of the brand. If the agency doesn’t “look like the brand and speak in the brand voice,” it won’t win the business, according to Williamson.

Agency 120

Agency Public Affairs Energy Resources 120

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. Not applying the same energy and creativity to their brand/company as they do to their client’s needs.

Local 227

Local Energy Agency Policies 227

Stern + Associates

JANUARY 12, 2023

At the same time, more investors and regulators started taking companies to task from the opposite side, asserting that ESG initiatives are clever branding disguising lack of real action (the term “greenwashing” was big pertaining to climate and other environmental issues). Don’t miss out on a sure-to-be-big news cycle this year.

Communications 62

Communications Energy Employee Strategy 62

PR Matters

APRIL 21, 2016

As with marketing and advertising, PR can help promote a service, product or brand. Guiding HR and Internal Comms on steps and actions for company-wide communications activities. It’s also the only one to concern itself with all audiences, both internal and external. Advising management. Preparing all communications content.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

wiredPRworks

MAY 3, 2021

At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As Power Up Your Podcast Marketing with WIRED PR Energy ,” the podcast marketing PR master class case study Barbara will share, is based on results from her Podfest Global PR in February.

Course 52

Course Case Study Strategy Energy 52

Stephen Waddington

NOVEMBER 1, 2021

There’s a growing assortment of voluntary standards from the International Integrated Reporting Framework to the Sustainability Accounting Standards Board (SASB), but there is no legal requirement for businesses to account or report for their carbon usage. The energy sector accounts for a quarter of all emissions. It’s plainly wrong.

Government 131

Government System Crisis Corporate 131

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2016

Whether you’re seeking a firm that excels in B2B technology PR, or an agency with international capabilities for consumer brands, consider these tips to help find the right agency for your needs. Look for relevant experience. This is an obvious first step, but it’s worth repeating. Use a simple RFP.

Energy 136

Energy Agency B2B Leadership 136

Shift Communications

JULY 19, 2017

Thanks to Google Trends , we know interest in the term “shark attack” is set to increase drastically as searches for “shark week” do: According to The Florida Museum of Natural History’s International Shark Attack File, 2016 saw 84 unprovoked shark attacks, which is on par with the average 82 incidents a year.

Case Study 118

Case Study Crisis Management Crisis Study 118

Stephen Waddington

OCTOBER 20, 2020

Members range from one person organisations to founder teams, and agencies already scaling to subsidiaries of international firms. It is bringing a wave of energy and innovation into the PR market at an incredibly challenging time. It’s a group created by Hard Numbers’ founder Daryl Sparey.

Agency 117

Agency SEO Groups Energy 117

Solo PR Pro

NOVEMBER 10, 2020

They are your partners and brand representatives, working to achieve your business goals. Consider looking at your communications and public relations counselors this same way. They have knowledge, experience and skill in something specific that can help support your business. instead of another tactic?

Communications 99

Communications Comparison Exercises Interviews 99

PRSay

OCTOBER 11, 2018

With her General Session presentation on Tuesday at the 2018 PRSA International Conference in Austin, Texas, Finger set out to debunk the prevailing notion that millennials and Generation Zers are too distracted and unmotivated to be change agents. According to Aria Finger , most sweeping generalizations about young people are wrong.

Conference 142

Conference Nonprofit Energy Mobile 142