Buzzstream

SEPTEMBER 30, 2021

But by the end of the summer, we’d onboarded a number of household name brands and were hiring again. We thought we’d come out the other side of things as we headed into a New Year but there was something else at play that was affecting our efforts as a PR and creative team. 1 – Relevancy. Now, think again. How do they lead that?

Digital PR 71

Digital PR How To Reddit Engineering 71

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. But it’s not a contest. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. You also never need that much background on a client unless it’s a release on the brand itself.

Pitching 164

Pitching Writing Digital PR How To 164

Presspage

OCTOBER 24, 2023

With the advent of social media, online reviews, and instant news dissemination, PR’s role has undergone a significant transformation. In today's dynamic digital landscape, the value of a positive online presence cannot be overstated. 72% of PR specialists say storytelling is their most important skill set - and they’re not wrong.

Analytics 78

Analytics Digital PR Storytelling Local 78

PR in High Definition

JUNE 3, 2020

PRs and journalists are not immune to this – we use and re-use a vast amount on content on a daily basis. someone’s hashtagged a nice picture with your client’s brand on it? Seen a funny picture in a forum that would make a viral-worthy news piece? For example. Make sure it is credible.

Digital PR 48

Digital PR Viral Creativity Examples 48

Axia PR

JANUARY 21, 2024

Solo Stove and Snoop Dogg’s $60 million successful partnership proves strategic influencer marketing creates viral moments and quantifiable value. Cannabis company stocks took a hit as investors feared the implications of Snoop's brand moving away from weed.

Viral 62

Viral Marketing Social Media Company 62

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 176

Reddit Software B2B Technology 176

Prohibition

FEBRUARY 2, 2023

It’s a massive SEO win for brands , as they’re instantly able to see what consumers are searching for when it comes to particular products or queries. This is just one of the many latest TikTok trends changing the world of search marketing for brands. What does it mean for SEO and marketers?

Trends 62

Trends SEO Viral Social Media 62

The Proactive Report

DECEMBER 26, 2022

Align your stories with your brand purpose. Every piece o f content should have a purpose and should align with your overall brand purpose. Social media listening can provide invaluable insights when it comes to telling the story of your brand. Instead of ‘talking heads’ describing something, show it.

Video 162

Video Film Social Media Facebook 162

Cision

JULY 28, 2015

“Scrubbing through Twitter, Facebook and Instagram to find what was working for our clients and what people were talking about was a total time suck,” says Natalie Jenereski, a digital PR strategist at Waterhouse. Natalie Jenereski, digital PR strategist at Waterhouse Public Relations.

Media 120

Media Viral Newspapers Digital PR 120

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. As a result, it can help you to see conversations that are taking place about your brand and sector, measure brand sentiment and help with content ideation.

How To 62

How To Analysis Comparison B2C 62

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. He explains that digital PR and marketing are an inexpensive way to build a community surrounding your company. by David Meerman Scott. by John Williams.

Pinterest 71

Pinterest Viral YouTube Mobile 71

Buzzstream

MAY 2, 2024

I saw an extremely passionate and knowledgeable founder of an SEO tool who was putting in the extra hours and sweat to build the content strategy for his tool (while also serving as CEO, brand ambassador, and many other hats). I, on the, I think it was 12 brands that basically own Google search. That’s a good question.

Internal 62

Internal International Insurance Insurance 62

Prohibition

MARCH 15, 2023

Surreal: Celebrity Endorsements UK cereal brand managed to partner with the likes of Dwayne ‘The Rock’ Johnson, Serena Williams and Ronaldo – without paying them a penny. The campaign went viral on social media with images of various billboards dotted around the country featuring the ‘celebrity endorsements’.

Video 62

Video Case Study Sports Creativity 62

5W PR

APRIL 8, 2021

Finally, another great benefit of press releases these days is their ability to potentially go viral, especially since they’re easily accessible via any device that can connect to the internet, which means they’re able to generate a lot of buzz. Are you aiming to create brand awareness of your website or products?

Engineering 128

Engineering Writing Social Media Tools 128

Buzzstream

AUGUST 28, 2019

When working with data to create content for your brand, it can feel like every time you come across a relevant data set, it’s already been covered extensively. . Data-based projects also give your brand some credibility; you’re using trusted, relevant data to tell a story. Then, the thought hits you: “Why not just survey people?”.

Survey 98

Survey Data Comparison Analysis 98

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? The negative reaction caused by unplanned events can quickly snowball into a full-fledged mess, but that’s where a PR agency comes in to provide documentation, analysis and actionable advice to help companies handle their most sensitive high stakes situations with professionalism.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them.

Marketing 40

Marketing Viral Fashion Product Launch 40

Buzzstream

MAY 19, 2022

For some in the digital PR space, this will get deeper into SEO and keyword research than you have before. The keyword needs to be relevant to your brand so that the data and story make sense coming from you. (If If you are a dog grooming brand, you shouldn’t be covering politics.). Leverage keyword research.

Survey 91

Survey How To Reddit Pitching 91

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1. 5 Evidences that your Brand is Not Ready for Press… 1.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1. 5 Evidences that your Brand is Not Ready for Press… 1.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 83

Social Media Pitching Media LinkedIn 83

Lauri Pehar Borsh

APRIL 30, 2014

It’s a viral process (and it doesn’t happen overnight – it takes time to build up) that will eventually add to your online public reputation and increase your online publicity, which in turn will support your traditional sales and business development processes.

Social Media 60

Social Media Pitching Media LinkedIn 60