Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. But what happens if they don’t link?

Brand 62

Brand Branding How To SEO 62

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Monitoring online conversations and content to gauge brand awareness. Developing a brand story. Media coverage. Brand Affinity. These are all PR activities.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Monitoring online conversations and content to gauge brand awareness. Developing a brand story. Media coverage. Brand Affinity. These are all PR activities.

Digital PR 100

Digital PR SEO Analysis Analytics 100

The Proactive Report

JANUARY 18, 2016

So the funnel now looks more like this: The best way to keep those first three layers of the funnel full is Digital PR: Brand awareness. Monitoring online conversations and content to gauge brand awareness. Developing a brand story. Media coverage. Brand Affinity. These are all PR activities.

Digital PR 100

Digital PR SEO Analysis Analytics 100

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. It’s the fourth annual Digital PR and Communications report the PRCA has produced. More education and training needed to acquire digital PR skills.

Training 119

Training Digital PR Media Training Education 119

Prohibition

FEBRUARY 2, 2023

If you’re an SEO marketer and you’re not already addicted to TikTok, then you’re going to love it a whole lot more after today. But we’re going to see the biggest impact for SEOs. What does it mean for SEO and marketers? This latest TikTok trend can help you to be ahead of the curve.

Trends 62

Trends SEO Viral Social Media 62

The Proactive Report

JULY 23, 2017

A new report from BrightEdge reveals that although marketers at B2C and B2B Fortune 500 brands recognize the AI, voice and hyper-local revolution is here, most are not yet planning to adapt their marketing strategies to these new ideas. They use search engines and social media to find it. Altimeter ).

Strategy 149

Strategy SEO B2C Engineering 149

Landis PR

JANUARY 30, 2024

Metrics such as web traffic, page views, bounce rates, time spent on the website, and SEO ranking, all rely on PR tactics. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts. An intangible, yet essential, aspect of PR’s impact is brand recognition.

Leadership 105

Leadership SEO Measurement Reputation 105

Buzzstream

AUGUST 12, 2020

Earned media interviews : Share two reasons that show how you, your company, or clients have been successful (an award, previous earned media piece/video, etc.). You’ll want them to think, “featuring this brand would be something that my audience would be intrigued to learn more about”. . Is your brand present on these lists?

Digital PR 62

Digital PR Pitching Interviews Writing 62

Marketwired

JANUARY 26, 2016

I had an interesting customer experience yesterday that reminded me how easy it is to break someone’s trust in a brand. One of my favorite brands is—was—a simplified graphic design program that I even mention in my new book, Above The Noise ( in bookstores January 27 ). Some of the largest brands are self-imploding because they don’t.

Brand 100

Brand Branding Customer Service Reputation 100

Rock the Status Quo

DECEMBER 21, 2015

If you’re interested in building trust and reputation online (including two GREAT case studies from two of my very favorite pet brands), reserve your copy today. Above The Noise is about understanding what creates trust and reputation, connecting those things to your brand, then applying that clarity to maximize your visibility online.

Reputation 100

Reputation Digital PR Case Study SEO 100

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. Write on your own time to build your personal brand. Even just one post per month builds your personal brand. Enter multitasking!

LinkedIn 100

LinkedIn Brand Branding SEO 100

The Proactive Report

APRIL 27, 2018

SEO) His latest blog post is about the trend for searchers to find what they want right on the search results page (SERP) and not bother to click though to a website. So what does Rand mean when he says the future of SEO is On-SERP SEO? What’s that you say – your PR team doesn’t know how to write meta tags?

SEO 100

SEO Mobile Engineering Google 100

Rock the Status Quo

SEPTEMBER 22, 2014

After all, larger images take more time to download, significantly reducing website performance (and hence, SEO results). I also like Canva quite a bit – instead of a simple stock photography site, Canva is an image editing tool designed to be used for social media, content marketing and other uses. NO, THANK YOU.

Pinterest 202

Pinterest Content Marketing Resources Software 202

Lauri Pehar Borsh

JANUARY 31, 2014

Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients.

Social Media 83

Social Media Media Journalism Reputation 83

The Proactive Report

DECEMBER 4, 2018

Not according to the 65 percent of brands who say that their success with content marketing is a direct result of a documented strategy. Talk to your SEO and Web team. Get more Digital PR Tips in your inbox every week. Only 37 percent of US companies have a documented content strategy. Why is this important?

Content Marketing 189

Content Marketing Trends Marketing Strategy 189

5W PR

SEPTEMBER 14, 2020

SEO itself is a practice that has new rules and regulations with each passing day it seems; however, local SEO is different from general SEO and has its own rules and best practices. With consumers coming to expect personally relevant results, localizing the paid search and social efforts is now essential for any business.

Local 88

Local Marketing SEO Mobile 88

The Proactive Report

SEPTEMBER 4, 2015

SEO is a vital PR skill today. Everything you need to know about optimizing news content is in my book: SMART News: how to write branded content that gets found in search and shared in social media. Get the Digital PR Tips Newsletter. Follow me on Twitter.

SEO 100

SEO Google Digital PR Writing 100

Norton's Notes

OCTOBER 13, 2014

Digital PR Budgets. When it comes to the growth of digital PR, 62% of those surveyed reported that their budgets for digital and social media have risen in the last 12 months, while the same number expect budgets to increase in the next year. Let’s take a closer look at these trends. They don’t.

Digital PR 45

Digital PR Trends Training Media Training 45

The Proactive Report

JULY 20, 2016

Digital PR has a lot to offer in this regard. And pitch content to influencers other than the mainstream media. So it seems that PR is actually the perfect solution for SEO. Read SMART News : How to create branded content that gets found in Search and shared on Social Media. Watch this video.

Google 100

Google SEO Study Digital PR 100

The Proactive Report

MAY 12, 2017

Marketing and PR are two important components of growing a business. As marketing and branding expert Al Ries said, “PR starts the fire, marketing fans the flames.” SEO writing is a vital PR skill today. Get the Digital PR Tips Newsletter each week. Get down and dirty. 888 243 3470.

Knowledge Base 113

Knowledge Base SEO Strategy Digital PR 113

Norton's Notes

MAY 14, 2015

I have heard some interesting thoughts this week from various people in the industry, I have also met with a number of SEO specialists who have asked us at Prohibition if we can help with the outreach phase of their SEO campaigns. I would never claim to be an SEO expert but I know my way around best practice SEO.

SEO 28

SEO Agency Engineering Journalism 28

The Proactive Report

MAY 27, 2018

Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to. Social Media (75%). Brand Reputation (60%). Media Relations (55%). New Skills for PR. Analytics is now at 62% and SEO at 41%. last year and they don’t expect that to change over the next five years.

Industry 113

Industry Measurement SEO Corporate 113

The Proactive Report

MAY 27, 2018

Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to. Social Media (75%). Brand Reputation (60%). Media Relations (55%). New Skills for PR. Analytics is now at 62% and SEO at 41%. last year and they don’t expect that to change over the next five years.

Industry 100

Industry Measurement SEO Corporate 100

The Proactive Report

MAY 27, 2018

Corporate PR budgets grew only 2.6% Both agency and client-side PR pros point to. Social Media (75%). Brand Reputation (60%). Media Relations (55%). New Skills for PR. Analytics is now at 62% and SEO at 41%. last year and they don’t expect that to change over the next five years.

Industry 100

Industry Measurement SEO Corporate 100

Prohibition

JANUARY 31, 2023

As a PR or marketer, you’ve probably come across social listening tools or you might have even delved into the world yourself. Social listening might sound like it’s just a social media tool – but it is much more powerful than that! This will build your awareness and also brand credibility.

How To 62

How To Analysis Comparison B2C 62

Rock the Status Quo

SEPTEMBER 16, 2014

I believe it’s also true that companies LOOKING for a new agency often assume a “digital agency” can handle everything digital and aren’t investing enough time in hiring the right fit. It shouldn’t stress you out; it should reignite your passion and commitment to your business.

Agency 164

Agency SEO Training Analysis 164

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023. People respond to brands who share their goals and values.

Digital PR 264

Digital PR Marketing Infographics Video 264

Landis PR

DECEMBER 18, 2023

If they’re especially engaged, they’ll consume your brand message across multiple channels, reinforcing their recall and retention. Think about how you can make the most of a PR win. If you land a brand mention in a news article, share it from the outlet to your brand’s social media with a sentence or two of bonus context.

Conference 59

Conference Consumer Social Media Google 59

Rock the Status Quo

OCTOBER 19, 2015

of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control.

Software 100

Software Google Reputation Social Media 100

The Proactive Report

APRIL 11, 2016

57% of internet users say they won’t recommend a brand with a bad mobile site and 40% say they turned to a competitor’s site after a bad mobile experience. And for the PR pros – this applies to your newsroom and media researchers too. Q8: Can you do SEO without content today? Every website should be fully responsive.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

57% of internet users say they won’t recommend a brand with a bad mobile site and 40% say they turned to a competitor’s site after a bad mobile experience. And for the PR pros – this applies to your newsroom and media researchers too. Q8: Can you do SEO without content today? Every website should be fully responsive.

Mobile 100

Mobile Google SEO Web 100

Waxing UnLyrical

AUGUST 4, 2014

This week’s roundup features seven posts from around the web that focus on digital business. What is Marketing Automation and How Does it Affect Social Media? Why: Many people view automation in social media as a bad thing. How to Develop a Successful Digital Coupon Campaign.

Analytics 75

Analytics SEO Google Facebook 75

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

Do you work in digital PR? The difference between digital PR and “traditional” PR is fuzzy, yet worth examining, because it has transformed our profession in so many ways. In some ways PR hasn’t changed that much. We still prize earned media stories that appear in brand-name media outlets.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Buzzstream

FEBRUARY 25, 2020

In the current climate of link building and digital PR, there’s one thing that’s nearly as important as the story you’re telling, and that’s data. . Social media stats and tools. When we think about how journalists and writers work in the industry today, they are squeezed tighter than ever. Manipulating existing data.

Data 115

Data Google Trends Survey 115

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. It doesn’t hurt that SEMRush acquired Prowly, so they know something about SEO, which is a plus.

Digital PR 62

Digital PR Tools Google Pitching 62