Sword and the Script

DECEMBER 10, 2019

It’s important to point out, while I did try to group some predictions centered on common topics, there’s no order of merit to the presentation. 3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. 1) Marketing embraces sustainability.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Marketwired

FEBRUARY 16, 2016

CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” When you can, offer high resolution photos, videos or infographics.

Creativity 100

Creativity Pitching Writing Conference 100

5W PR

OCTOBER 9, 2017

Launching a new social media channel for your business or brand? Brand Awareness? In fact, it is often better to consolidate and set yourself up for success on fewer social channels rather than spread yourself too thin by trying to be present on them all. 2 – Identify Your Brand Voice. 5 – Get Creative.

Social Media 112

Social Media Media Mobile Pinterest 112

The Hoyt Organization

NOVEMBER 16, 2023

When new followers come across a testimonial from a thrilled client praising your creative genius, this positive feedback could encourage them to contact you for their needs. So brag a little when you receive a glowing review, and let it boost your income and further the reputation and reach of your brand.

Social Media 52

Social Media Media Instagram Infographics 52

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

When it comes to choosing a public relations agency, experience, credentials and creativity are key factors. Ideally, this is the person the brand has been dealing with, at least in part, since it issued an RFP or began an agency search. Creative, fearless, assertive and on top of the news and pop culture. The star pitcher.

Agency 136

Agency Analytics Creativity Social Media 136

Cision

OCTOBER 26, 2016

With that being said, while I can’t give a full recap of every presentation and speech given at this year’s PRSA conference, I can share with you some of my favorite highlights. Presenter: Steve Radick, VP, Director of PR, Brunner. Presenter: Fred Cook, CEO, Golin. Presenter: Al Chen, Co-Founder Cooperatize .

Conference 120

Conference Internal International Data 120

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Many also look for over-the-top creativity or that unique “something.” If not, it may be better to go for a tactical award and instead submit for “Best Video” or “Best Infographic” rather than a campaign award. ” Do prioritize. And we don’t mean just a spreadsheet of titles and due dates.

B2B 168

B2B Video Exercises Infographics 168

Buzzstream

MAY 19, 2022

The keyword needs to be relevant to your brand so that the data and story make sense coming from you. (If If you are a dog grooming brand, you shouldn’t be covering politics.). Other keywords need a creative eye to find a way to insert proprietary data to make it pitchable. Or it can come from internal data. Enter Reddit.

Survey 90

Survey How To Reddit Pitching 90

Shift Communications

OCTOBER 9, 2014

Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Facebook does this mechanistically, as those of you who operate Facebook Pages on behalf of your brand well know. Organic reach, the unpaid reach of your brand’s content on Facebook is probably close to zero. Of course not.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding. The key here is quality over quantity.

B2C 52

B2C Case Study B2B Content Marketing 52

Engage PR

SEPTEMBER 13, 2021

So what are the basic principles behind the development and presentation of engaging material? Done well – with content that the reader will value – it helps a business to position its brand as a leader in its particular niche and become a trusted source of information. At Engage PR, creating content is a key part of what we do.

Infographics 60

Infographics Education Social Media Content Marketing 60

Contently - Strategy

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. Pro tip: Contently’s Style Guide and Blocklisted Words features make it easy to keep your creatives on the same page when it comes to evolving legal compliance feedback.

Financial 52

Financial Content Marketing Marketing Guidelines 52

Beyond PR

MARCH 23, 2016

Jamie Heckler details this in her blog post and infographic about The State of Multimedia in Press Releases. Her team leads social media, PR, creative and blogging for the brand. Visuals engage: A captivating title and great story are a must, but to hook your audience you need to consider visual elements.

Video 40

Video eBook Viral Infographics 40

Solo PR Pro

OCTOBER 18, 2022

We offer everything from strategic communications to public relations, marketing, branding and creative services. One example of this: we’re doing a lot more internal communications and brand culture work than ever before, with all three of those factors at play. Strategic communications is part and parcel of public relations.

Media Relations 97

Media Relations Media Social Media Internal 97

ImPRessions - Crenshaw Communications

JULY 21, 2017

In public relations w e’re always looking for tools to help produce quality content for clients as well as our own brand. Sites like Trendspottr to get ahead of the curve on any number of topics and spur creative and buzzworthy writing. Or check out blog topic generators from HubSpot or Portent. Also helpful? Haute Chocolate.

Infographics 157

Infographics Writing Tools Google 157

Contently - Strategy

MARCH 15, 2019

The process gets even harder if some team members are only present part of the time. The gig economy may appear to be the way of the future, but brands don’t always know how to effectively integrate these new teammates. Full-time employees have a tendency to take brand messaging for granted.

Company 111

Company Pitching System Interviews 111

Contently - Strategy

AUGUST 22, 2019

It’s just that flashier B2C brands often muscle their way center stage, showing off the products and services that people genuinely love shopping for: sneakers, beauty products, vacation packages. Believe it or not, the caution with which consumers approach money actually makes finance content into fertile ground for creativity.

Banking 111

Banking Content Marketing Examples Industry 111

Critical Mention

NOVEMBER 6, 2018

With an engaging and captivating brand story–one that describes the corporation ’s past, present and future, customers can create an emotional, human connection with a business that enables them to relate to the organization. Using people ensures your customers see themselves in your brand. Keep your brand’s voice consistent.

Social Media 65

Social Media Media Writing Infographics 65

The Proactive Report

JUNE 4, 2016

GUEST POST by Mike Falkow, Creative Director of Meritus Media. Many young folk assume that they because they know how to use it for personal interaction with friends they can do it effectively for a brand and build a community of engaged and loyal customers. Infographics are your key language elements here.

Social Media 100

Social Media Media Infographics Pinterest 100

Cision

AUGUST 26, 2015

After personally vetting the lists, I’m happy to present to you our top 50, listed alphabetically. Co-Founder of Status Creative, a leader in social media engagement. Branding, Social Media, Marketing, PR & Professional Coach. . Social is branding, but unlike traditional advertising—it’s more human. XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

The Proactive Report

FEBRUARY 13, 2016

Our guest was Mike Falkow, creative director for Meritus Media and Studio98. Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Stock photos can never tell your brand story like an original image can. The Coke animals meme communicates the brand story of Coke.

Training 100

Training Film Infographics Examples 100

The Proactive Report

FEBRUARY 13, 2016

Our guest was Mike Falkow, creative director for Meritus Media and Studio98. Visual assets (photos, video, illustrations and infographics) are core to how their brand story is communicated. Stock photos can never tell your brand story like an original image can. The Coke animals meme communicates the brand story of Coke.

Training 100

Training Film Infographics Examples 100

PR 20/20

JULY 9, 2020

It’s not because you lack creativity, it’s because with millions of ads, blogs, and emails sent and shared across the Internet every minute, it’s hard to push past the clutter. Influencers: Find and follow leading authors, channels, and voices who can amplify your brand’s reach. How often do you create content? Unsure how?

Google 90

Google SEO Trends Content Marketing 90

Prohibition

NOVEMBER 19, 2019

A key part of the campaign activity was to make the best use of research and statistics surrounding global literacy rates, presenting them in a creative and engaging way. As part of this, we created an animated infographic-style video to showcase the research and steps being taken. Take a closer look at the campaign here.

Infographics 48

Infographics Video Advertising Advertising 48

Sword and the Script

APRIL 13, 2019

As it is on the occasional Saturday, the UML is where I round up three ideas – in this case three fairly substantive studies – and present them for your perusal. An overwhelming 81% of respondents said it is not appropriate for a brand to take a stance on politically-charged issues. 3) The CMO Council infographic on CMO priorities.

Study 116

Study Survey Infographics B2B 116

Sword and the Script

DECEMBER 13, 2016

For example, ON24 , which provides technology for hosting webinars, says these online presentations are a top lead generation tactic. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

PR 20/20

JANUARY 3, 2019

4 Tips to Unleash Your Inner Content Creative Genius. In this post, we featured four tips to get your creativity flowing. You can view the whole SlideShare presentation here. 4 Lessons Learned From the Most Agile Brands on Social Media. See which brands kept us on our toes and why. You’re in luck.

Blogging 54

Blogging Marketing Content Marketing B2B 54

Shift Communications

JULY 20, 2015

We pride ourselves on our smart, dedicated, creative (and who can forget ballsy) culture. Jenny gives us insight into her role on the Creative Services team and offers advice for those looking for a glimpse into the SHIFT life. Anything creative! One of our greatest challenges is educating SHIFTers about our creative services.

Agency 60

Agency Creativity Infographics eBook 60

Sword and the Script

SEPTEMBER 17, 2016

And the way you can build those connections and backlinks are with infographics. By creating original infographics for influencers, there is massive potential for higher rankings and better relationships.”. Don’t miss these related posts: 10 Timeless Creative PR Ideas. Art or Science: Creative Marketing and PR.

Pitching 60

Pitching Infographics SEO Creativity 60

Ishmael's Corner

MAY 10, 2015

BTW, the Buffer blog serves as a poster child for thought leadership. - HootSuite : A social media dashboard for keeping an eye on people talking about your brand, responding to mentions and tracking keywords. While we’ve built a creative services group within our company, here’s a tool for outsourcing design work.

Tools 60

Tools B2B Software Storytelling 60

MaccaPR

NOVEMBER 10, 2015

Luckett says marketers should stop focusing on outdated tactics - such as banner ads - and instead look at what attracts a non-cognitive response, such as infographics, videos or art. The social organism evolves through memes and grows when you allow users to be creative with your content. Social media feeds off of emotions.

Marketing 48

Marketing Social Media Video Mobile 48

Shift Communications

DECEMBER 10, 2015

You know how branding works in writing – promoting unity across a brand’s messaging creates a coherent identity. It’s best to use similar colors, fonts, and images through branded images but especially within campaigns. If you have no images at all, get creative. Create Unity Across Images.

Infographics 60

Infographics Tools Guidelines Writing 60

PR 20/20

MAY 17, 2018

There’s no shortage in creativity, so why the shortage in leads? This could be in the form of a visual checklist, infographic, SlideShare presentation, quiz or even a Facebook Live webcast. Leverage your followers across branded social networks with actionable language, intriguing visuals, and a link back to the landing page.

LinkedIn 53

LinkedIn Pitching Facebook Infographics 53

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Public Relations Sydney

NOVEMBER 30, 2014

Using images in your communications presents a considerable opportunity to engage further with your audience. Do it yourself Taking your own images eliminates the need for acquiring permissions and allows you to be creative and take control of the final product. Images can also help bring your social media content to life.

Banking 85

Banking How To eBook Infographics 85

PR 20/20

MARCH 30, 2016

As marketers, we are forever pressed for creative, performance-driven ideas. During the hackathon, Paul presented the six-step planning model and facilitated group brainstorming to identify campaign ideas with the greatest probability of success. 15 Free Infographic Templates in PowerPoint. You know the drill.

Resources 40

Resources Marketing Pinterest eBook 40