Cision

AUGUST 4, 2016

Every day, your audience decides what content to read and what to ignore. How many eyes are on your content? Approximately 82 percent of consumers actually enjoy reading branded content, if it’s relevant to what they’re looking to learn about. Uncover what already exists by revisiting your brand’s mission and goals.

Brand 120

Brand Branding Guidelines Storytelling 120

Waxing UnLyrical

JULY 11, 2019

Your copy will need to be razor-sharp, with polished phrasing and potent messaging, but you’ll also need to make your visual branding a priority. Want to make your brand memorable? Take inspiration from your favorite brands. Create a set of brand guidelines. Put out visuals that reflect its nature.

Company 84

Company Brand Branding How To 84

Cision

DECEMBER 2, 2015

Influencer marketing is different. For some marketing tactics, such as email or content marketing, all you need to do is set your mind to it, develop a plan and follow through. But influencer marketing involves people. So how can you persuade influencers to get on board and help spread the word about your brand?

Brand 120

Brand Branding Guidelines Pitching 120

Prohibition

DECEMBER 12, 2023

The Magic Write tool impressively transforms any piece of written content and adjusts the brand voice according to what you want. Simply type in a prompt and it will provide you with useful insight, data , full written content, and innovative content and design ideas. Don’t neglect brand guidelines.

Guidelines 62

Guidelines B2C Tools Creativity 62

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. When executed successfully, it can skyrocket brand awareness, generate buzz on social media, and even make headlines.

How To 78

How To Ethics Measurement Creativity 78

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Beyond PR

AUGUST 3, 2016

The strength of this relationship depends on products that make customers’ lives easier and content that shows them how. And accomplishing both of these things hangs on the strength of another relationship: The relationship between marketers and product managers. If these sound familiar to what you face as a marketer, you’re not alone.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools. And that’s the theme for this week’s Unscripted Marketing links [UML]. The emphasis here is on talent or ability.

Tools 68

Tools Marketing Advertising Advertising 68

The Proactive Report

DECEMBER 14, 2014

” Last year, the FTC released revised guidelines that made it clear that marketers have to apply the same standards– including full disclosures– to short-form ads on Twitter as they have to older traditional media. Read the FTC Guidelines. Content Marketing Mastering Social Media' THE WAKE-UP CALL.

Guidelines 168

Guidelines Training Employee Social Media 168

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. You can boost brand awareness, website traffic, leads, and sales. Make sure to follow their guidelines to the letter. Review the Guidelines. Read each publication’s submission guidelines twice.

How To 104

How To Guidelines Writing Pitching 104

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. It’s a chance to shape a market with insight and influence outcomes with utility.

Brand 60

Brand Branding Content Marketing Film 60

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Instagram users are also in a buying mindset , and people share more on Instagram about the latest trends — that’s why it is the best avenue to promote your brand and attract more ideal customers.

Instagram 120

Instagram How To Guidelines Facebook 120

Critical Mention

OCTOBER 9, 2019

Are you looking to interact with your social media audience, post trending content that’ll boost social engagement and practice top social strategies that’ll increase brand awareness? . Practice Social Media Brand-Consistency. Another way to practice brand consistency is to try and make your URLs as similar as possible.

Social Media 75

Social Media Marketing Media Instagram 75

Prohibition

JANUARY 18, 2020

Influencer marketing is at the forefront of an advertising revolution. Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services. What is influencer marketing? How can influencer marketing benefit me?

Marketing 62

Marketing Advertising Advertising Social Media 62

Prohibition

SEPTEMBER 19, 2019

Influencer marketing can be a really powerful tool for brands and when executed well can be really successful for both the influencer and the brand. However, when it goes wrong it can be a huge marketing disaster! You can then make a judgement on whether they’re right for your brand based on these stats.

Marketing 54

Marketing How To Social Media Instagram 54

PR 20/20

OCTOBER 26, 2022

For years, Marcus Sheridan’s book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , has been the foundation of countless successful content marketing programs. When it comes to methods for building trust, content marketing is a no-brainer.

Content Marketing 52

Content Marketing Resources Guidelines Exercises 52

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Much like that life lesson, the 80/20 rule becomes irrelevant for brands once they find what works for their audiences. (Oh, Twitter is thinking about how to make its content work differently.

Social Media 165

Social Media Media Guidelines Study 165

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. This is where the FTC’s Endorsement Guides come into play. When are disclosures required?

Guidelines 88

Guidelines Brand Branding Advertising 88

Critical Mention

AUGUST 20, 2020

PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing & PR.

Resources 136

Resources Communications Education Guidelines 136

ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

JUNE 11, 2018

A PR team or agency would work to build brand credibility through news announcements and feature stories. What’s more, by understanding the basics of recent changes in search and content marketing, PR people are ideally suited to help clients advance their search ranking while driving visibility and reputation.

SEO 147

SEO B2B Google Guidelines 147

Prohibition

JULY 1, 2019

Working with influencers can be a really effective way to get your product, brand, campaigns and messages in front of your target audience. Of course, this is only valuable if you ensure you work with the right people that have a truly engaged audience that aligns with your brand. Research them to ensure they support your brand ethos.

Marketing 54

Marketing Guidelines Course Instagram 54

PR Fuel

AUGUST 12, 2021

About 65% of marketers struggle to create engaging and Google-loved content. About 70% of US companies actively invest in content marketing, too. Consider adding press releases to your content marketing strategy this year. You can hire a press release writer and start boosting brand awareness with ease.

Writing 105

Writing SEO Pitching Engineering 105

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies.

Examples 130

Examples Transportation Media Tourism 130

Buzzstream

JANUARY 22, 2024

There is some overlap between the sites and categories.

Analysis 90

Analysis SEO Guidelines Google 90

Cision

NOVEMBER 19, 2015

As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. As the platforms grow in popularity, businesses are beginning to question if and how live streaming fits into their marketing plans. Go outside-the-box with your content marketing.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

Like nearly any other marketing or strategic discipline, public relations has changed in recent years. As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way.

Trends 124

Trends SEO Leadership Print 124

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. These brands are winning with markets that are hard to target by traditional means.

Viral 100

Viral Guidelines Social Media Groups 100

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. Optimize your content. Optimize your content.

SEO 71

SEO Strategy Guidelines Social Media 71

PR Fuel

JANUARY 24, 2021

However, there’s no guarantee that it will produce the marketing results you want. When done right, it gives good exposure to your brand and can lead to more potential revenue. Let’s delve deeper into the specific advantages that your brand will receive. Do you have a strict marketing budget?

SEO 76

SEO Writing Engineering Product Launch 76

Beyond PR

JUNE 22, 2016

If you’ve ever created a hashtag for your brand, you understand the struggle summed up in this Onion headline: “ 2-Hour Meeting Spent Thinking Up Hashtag Absolutely Nobody On Planet Earth Will Ever Use.” One might be tempted to push aside hashtags and concentrate on other marketing strategies.

How To 76

How To Marketing Instagram Social Media 76

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Each publication will have its own submission guidelines.

Writing 88

Writing How To Media Guidelines 88

Beyond PR

AUGUST 2, 2016

The goal of every piece of marketing content, including press releases, is to engage audiences, wow them, get them to embrace your call-to-action and stay connected. Your brand will lose your audience’s trust, and trust in your brand is everything. The source is the party making the announcement or issuing content.

How To 40

How To Brand Branding Guidelines 40

The Proactive Report

APRIL 11, 2016

57% of internet users say they won’t recommend a brand with a bad mobile site and 40% say they turned to a competitor’s site after a bad mobile experience. Q4: Researchers on mobile devices tend to use brand sites and brand apps (Source: Google) So how does this impact companies with no or sub-par mobile sites?

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

57% of internet users say they won’t recommend a brand with a bad mobile site and 40% say they turned to a competitor’s site after a bad mobile experience. Q4: Researchers on mobile devices tend to use brand sites and brand apps (Source: Google) So how does this impact companies with no or sub-par mobile sites?

Mobile 100

Mobile Google SEO Web 100