Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing.

Content Marketing 180

Content Marketing B2B Marketing How To 180

Sword and the Script

AUGUST 25, 2020

Here are some ideas for developing guidelines for the timely approvals of marketing content so you can drive business results A few years back, a client of mine was having trouble getting content published. The social media marketer didn’t even have access to social media channels. Head of marketing breaks the tie.

Marketing 85

Marketing Guidelines Social Media Conference 85

Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Beyond PR

AUGUST 3, 2016

The strength of this relationship depends on products that make customers’ lives easier and content that shows them how. And accomplishing both of these things hangs on the strength of another relationship: The relationship between marketers and product managers. If these sound familiar to what you face as a marketer, you’re not alone.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

MaccaPR

OCTOBER 14, 2015

Not too long ago, you , as a marketer, signed in to LinkedIn to check your messages , catch up on an old colleague, and maybe update your new profile picture. Rebranding to “LinkedIn Pulse” in late 2013 , the app has quickly become a key part of making LinkedIn a content marketing machine. 1) Access to influential people.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Cision

AUGUST 11, 2016

With the rapidly evolving landscape of the marketing mix, fueled by the MarTech revolution, the growth of influencer marketing and content marketing, and a push towards integrated communications, marketers and communicators need cutting-edge resources more than ever. Marketers need to] adapt. Marketing Land.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Prohibition

DECEMBER 12, 2023

Don’t neglect brand guidelines. Make sure to set clear parameters for the AI model to ensure the generated content reflects your brand’s values, tone of voice and style. Again, be sure to double check whether the content your tool has produced aligns with your brand guidelines. Don’t overlook context.

Guidelines 62

Guidelines B2C Tools Creativity 62

The Proactive Report

DECEMBER 14, 2014

” Last year, the FTC released revised guidelines that made it clear that marketers have to apply the same standards– including full disclosures– to short-form ads on Twitter as they have to older traditional media. Read the FTC Guidelines. Content Marketing Mastering Social Media' THE WAKE-UP CALL.

Guidelines 168

Guidelines Training Employee Social Media 168

Sword and the Script

MARCH 11, 2017

There is more than one way to view tools of the marketing or PR trade. While there are certainly some advantages to early adoption, in a broad sense, B2B marketers all have access to the same general set of tools. And that’s the theme for this week’s Unscripted Marketing links [UML]. The emphasis here is on talent or ability.

Tools 67

Tools Marketing Advertising Advertising 67

PR Fuel

MARCH 22, 2022

Nearly 80% of marketers are adding press releases to their content marketing strategies. Make sure to follow their guidelines to the letter. Review the Guidelines. Read each publication’s submission guidelines twice. Don’t assume every company lists the same guidelines. Start Writing.

How To 96

How To Guidelines Writing Pitching 96

Contently - Strategy

FEBRUARY 16, 2023

A content marketer’s job is to create quality content that gets in front of readers organically. After all, what is content worth if you don’t access the readers who would most benefit from your writing? Removing unhelpful content from your site can improve the rankings of other content.

SEO 93

SEO Strategy Google Engineering 93

5W PR

DECEMBER 19, 2023

In the dynamic world of media and marketing, creating a PR stunt that captures attention and aligns with your brand’s values and marketing goals is a high-wire act of creativity and strategy. But what exactly constitutes a PR stunt, and how does it differ from standard marketing tactics? The key is synergy.

How To 78

How To Ethics Measurement Creativity 78

PR 20/20

OCTOBER 26, 2022

For years, Marcus Sheridan’s book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , has been the foundation of countless successful content marketing programs. When it comes to methods for building trust, content marketing is a no-brainer.

Content Marketing 52

Content Marketing Resources Guidelines Exercises 52

Critical Mention

OCTOBER 9, 2019

Though keep in mind, there are guidelines as to how many times one should post to their social channels. Nevertheless, social media marketing success is possible so long as you persist brand growth and engagement through consistency, patience and relevancy. Priscilla is the marketing coordinator for Critical Mention.

Social Media 75

Social Media Marketing Media Instagram 75

Cision

AUGUST 4, 2016

Set voice guidelines for anyone contributing to your content marketing strategy by thinking of a few adjectives that describe your brand. It’s not something to be made up on the spot, but rather developed over time. Uncover what already exists by revisiting your brand’s mission and goals.

Brand 120

Brand Branding Guidelines Storytelling 120

Prohibition

SEPTEMBER 19, 2019

Influencer marketing can be a really powerful tool for brands and when executed well can be really successful for both the influencer and the brand. However, when it goes wrong it can be a huge marketing disaster! Follow the ASA guidelines for influencers. Do your influencer research.

Marketing 54

Marketing How To Social Media Instagram 54

Prohibition

JANUARY 18, 2020

Influencer marketing is at the forefront of an advertising revolution. Seen as one of the most persuasive forms of modern marketing, an increasing number of brands are turning to social media stars to market their products and services. What is influencer marketing? How can influencer marketing benefit me?

Marketing 62

Marketing Advertising Advertising Social Media 62

Cision

DECEMBER 29, 2017

If you’re looking for additional channels to market your brand, which of the following are you thinking of using? Before planning a contest on Instagram, make sure that you go through their Promotion Guidelines, Platform Policy, and Community Guidelines. Use your product’s name if you’re marketing it or promoting it.

Instagram 120

Instagram How To Guidelines Facebook 120

Buzzstream

JANUARY 22, 2024

There is some overlap between the sites and categories.

Analysis 90

Analysis SEO Guidelines Google 90

Shift Communications

DECEMBER 2, 2014

In 2007, marketers new to the social media game were seeking clear cut guidelines for how to get started on their own social efforts. Account Manager, Marketing Technology. Content Marketing Social Media 2015 social media' Chel Wolverton.

Social Media 165

Social Media Media Guidelines Study 165

The Proactive Report

OCTOBER 22, 2017

But there are several indicators that can tell you how well your content is doing: The Google Quality Guidelines. Google has been kind enough to provide us with a list of their quality guidelines, so you can check all you content against this list and see if you are at least in the ball park as far as Google is concerned.

Measurement 154

Measurement How To Guidelines Analytics 154

Cision

DECEMBER 2, 2015

Influencer marketing is different. For some marketing tactics, such as email or content marketing, all you need to do is set your mind to it, develop a plan and follow through. But influencer marketing involves people. And with people, developing a plan is a bit more complicated. Read the free white paper today!

Brand 120

Brand Branding Guidelines Pitching 120

Waxing UnLyrical

JULY 11, 2019

Create a set of brand guidelines. What you must do, then, is create set of brand guidelines: a document that clearly states everything from the fonts you use to the types of stock images you’ll allow to be associated with you. He has set up and marketed his own businesses and consulted on crafting campaigns for established companies.

Company 84

Company Brand Branding How To 84

Sword and the Script

FEBRUARY 13, 2018

This why a good content marketer can take a dense white paper, identify the most interesting parts , re-write it for the web, and then watch it get more traction than the first time around. Over the years, I’ve learned the following three basic guidelines help keep readers engaged. 1) Write short sentences. Talk to Us !

Writing 60

Writing Blogging Content Marketing Web 60

Critical Mention

AUGUST 20, 2020

PRSA’s student-geared webinars on PRSSA provide great tips and guidelines on how to get started with public relations. The New Rules of Marketing & PR. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. “The Priscilla is the marketing coordinator for Critical Mention.

Resources 136

Resources Communications Education Guidelines 136

Prowly

SEPTEMBER 13, 2017

Following these few general guidelines will help both new and experienced bloggers avoid some of the most common pitfalls associated with recycling blog content. The post The Generally Understood Rules Governing the Recycling of Blog Content appeared first on Prowly Magazine.

Government 140

Government Blogging Guidelines How To 140

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies.

Examples 130

Examples Transportation Media Tourism 130

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Prohibition

JULY 1, 2019

It also means you can, if you wish, have the final say/input into the content that they produce in terms of the styling of the photo etc. It’s also crucial that you and the influencer are clear on the ASA’s guidelines to ensure that the legal requirements are met. Ensuring your partnership with an influencer is genuine is key.

Marketing 54

Marketing Guidelines Course Instagram 54

Burrelles Fresh Ideas

NOVEMBER 14, 2023

Earlier this year, the Federal Trade Commission (FTC) unveiled fresh guidelines aimed at regulating endorsements and testimonials in marketing and advertising, particularly in the multi-billion dollar social media influencer industry. When are disclosures required? Remember, staying transparent is key in the influencer game.

Guidelines 89

Guidelines Brand Branding Advertising 89

ImPRessions - Crenshaw Communications

JULY 6, 2016

Breaking through with quality material will become more difficult as content marketing approaches a saturation point. A survey of 500 PR and marketing professionals found that 82 per cent are using influencers to help get their story out , and many in that group are engaging social media personalities.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. It’s a chance to shape a market with insight and influence outcomes with utility. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The in-housing trend in PR isn’t entirely surprising. The In-House Effects on Law Firms.

Agency 92

Agency Trends Marketing Survey 92

Critical Mention

DECEMBER 2, 2018

Using SEO to court Google’s algorithm should be at the top of the list for your 2019 marketing strategy. According to HubSpot, in 2018, 61 percent of marketers say improving SEO and growing their organic presence was their top inbound marketing priority. Optimize your content. Optimize your content.

SEO 71

SEO Strategy Guidelines Social Media 71

PR Fuel

AUGUST 12, 2021

About 65% of marketers struggle to create engaging and Google-loved content. About 70% of US companies actively invest in content marketing, too. Consider adding press releases to your content marketing strategy this year. About 72% of marketers say content marketing increases customer engagement.

Writing 105

Writing SEO Pitching Engineering 105

ImPRessions - Crenshaw Communications

JUNE 11, 2018

What’s more, by understanding the basics of recent changes in search and content marketing, PR people are ideally suited to help clients advance their search ranking while driving visibility and reputation. Contributed content can work hard for both PR and SEO. Here’s how PR and SEO can work together.

SEO 147

SEO B2B Google Guidelines 147

Cision

NOVEMBER 19, 2015

As the platforms grow in popularity, businesses are beginning to question if and how live streaming fits into their marketing plans. Go outside-the-box with your content marketing. Provide guidelines and protocol to avoid big blunders and embrace the small errors. Find your live stream theme.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120