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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

When it comes to freelance content marketing , however, the parameters are often less clear. When a brand is behind a story, there’s bias involved. Fact-checking for my content marketing stories is just as essential as it is for my editorial work,” said Anna Dimond , a journalist, content creator, and producer.

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Content Marketing Secrets of General Mills and Land O’ Lakes

MaccaPR

Major brands across America – from Spotify, Wells Fargo and Ikea to Chobani, Mayo Clinic and HBO – are embracing the power of content marketing. At the same time, many CMOs and Content Marketing Directors are also asking the same questions: where does content go from here, in 2022? It may not hit your mark.

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11 Content Marketing Mistakes to Avoid

Cision

Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. You could develop content to entertain and never sell, but what if people really want to buy from you?

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Content Marketing: Chipotle Cultivates Thought with Celebrated Authors

Polaris

He recalls the conversation in a YouTube video, “You have all of these surfaces in your restaurants, like the cups and the bags. Not as any kind of marketing tool. In fact, Chipotle is no stranger to interesting branded content. Content marketing lessons for smaller brands. Content Marketing'

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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. What are YOUR plans for content in 2016? [By Lisa Davis]. We’re curious, too.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

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10 Influencers Who Dominate Brand Promotion

Critical Mention

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. million followers on YouTube with multiple videos that have been viewed by billions of people. He has a great ability to build and represent brands with his tremendous influence on fans and followers.

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