Stern + Associates

DECEMBER 8, 2022

Understand why creating a social media strategy is important for your brand and your executive. Well-defined goals will direct your measurement: are you looking for growth in visibility and awareness, lead generation, talent recruitment or engagement? Where will the executive’s audience be? Does the executive already use social media?

Social Media 86

Social Media Strategy How To Media 86

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The company’s measures are based on the pitches sent through their systems. PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S.

Report 108

Report Publicity Marketing Pitching 108

Waxing UnLyrical

NOVEMBER 16, 2011

Last week, Spin Sucks ran a guest post I authored on how Twitter chats can be a doorway to your community. As you know, we try to bring on guests who are doing cool stuff in the area of measurement, but last week, we didn’t have any guests. KiKi L’Italien was wondering about how to measure one’s personal brand v.

Community 72

Community Measurement Twitter Social Media 72

Waxing UnLyrical

OCTOBER 5, 2015

But how many of us are effectively measuring it? Here are some tips on getting started measuring your storytelling efforts. 5 “W”s to Consider Before Starting PR Measurement. The other half involves measuring to prove ROI,” says Gina Joseph before she reveals the big “W”s. ” 4. Silverman.

Storytelling 40

Storytelling Measurement Content Marketing Tools 40

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. And communicator.

Interviews 104

Interviews Content Marketing Writing Journalism 104

Remote PR Jobs

OCTOBER 11, 2022

Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. With every like, comment, and follow digitally monitored, there are seemingly endless ways to track brand awareness and growth on your company social media account. Build Customer Connections.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Mindful Marketing

JUNE 22, 2015

In the graph, Social Media Community Management is at the top of the list with 39.7% Brand journalism and content creation falls closer to advertising than PR and while we agree it’s very important in this day and age, it certainly doesn’t oust media relations altogether. Managing a social media community is cool.

Media Relations 50

Media Relations Measurement Report Media 50

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. The company says the product is a brand-new design and uses both automation and manual curation to build out and maintain accurate contacts. Talkwalker characterized the product as “social measurement and audience insights software.”

Media Relations 152

Media Relations Media Print Software 152

Cision

OCTOBER 22, 2015

Writing Press Releases. No matter which press release distribution service your brand uses, the skills needed to write a press release remain the same. Use social media listening to see who your audience listens to, topics they talk about and communities they’re a part of – then use those answers to build out your list.

Pitching 120

Pitching Community Travel Social Media 120

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

prTini

NOVEMBER 17, 2016

While this varies from company to company, I think a brand has to be really careful if its community outreach lives within the marketing department. If every brand indicates on the surface level that it’s doing good or giving back, doesn’t it drastically reduce the impact? Developing New Community Outreach Metrics.

Community 28

Community Marketing Retail Measurement 28

Cision

OCTOBER 3, 2015

The dependent variable in this case is your writing, the independent variable whom you are pitching. Influencers’ pitching preferences, on the other hand, depend largely on how they communicate with their community. Look for what you or your brand has in common with the reporter or influencer. Measure Your Success.

Pitching 120

Pitching Report Social Media Measurement 120

Rock the Status Quo

APRIL 26, 2017

One of the reasons I appreciate the ability to measure so much is the insider’s view on what works and what doesn’t. They should be writing about how luxury retirement communities differ, and which amenities are worth the investment. They hire me for strategic counsel, not just my writing skills. Personally?

SEO 133

SEO Community Writing Content Marketing 133

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. With so much content saturating the marketplace, how can brands stand out? Great question.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 140

Study Media Relations Media Measurement 140

Cision

APRIL 14, 2017

Salzman and her team at Havas PR give a variety of insights including how to master the brand narrative, how to craft a story, and how make a client’s brand the story. Then I wrote a book on first jobs to avoid having to have one, and then began writing features for magazines. How can brands keep up?

Reputation 177

Reputation Measurement Exercises Pitching 177

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack).

Pitching 136

Pitching Agency Tools Resources 136

PR for Anyone

JANUARY 28, 2024

Erica Keswin is a 3x WSJ bestselling author, public speaker, and consultant for various major global brands. Erica suggests that most companies will adopt some form of a hybrid model, acknowledging the benefits of flexibility while highlighting the need to measure performance effectively.

Employee 130

Employee Policies Creativity Company 130

PRSay

JULY 6, 2020

Encourage community service. Encouraging your employees to help — while also respecting appropriate safety measures — will raise their morale and foster goodwill. Instead of shutting the doors, take some of these measures that I outlined above and consider them for your organization. Show empathy. Photo credit: shutterstock.

Employee 189

Employee Skype Meeting Nonprofit 189

Waxing UnLyrical

AUGUST 5, 2015

PlayStation Social Media Strategist Genny Harrison says that the gaming community hasn’t found Snapchat as useful to build community as other industries have. “In Freshly Picked for instance branded their Snapchat account almost like talking to your best friend – very casual and giving sneak peaks into upcoming lines.”.

Measurement 40

Measurement How To Marketing Engineering 40

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Check out ones like this for fixing your influencer marketing or this post on advances in PR measurement. Better Writing Blogs. This awesome blog is a how-to for brands looking to package and distribute the best stories from within their organizations. The Muse addresses all aspects of work and career life. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

Contently - Strategy

OCTOBER 18, 2022

Writing killer landing page copy. For example, let’s say you’re writing social media posts or landing pages for the email marketing platform, ConvertKit : You can use review mining to write high-converting, hard-hitting relatable messaging or when you don’t have the budget or resources to conduct one-on-one interviews.

B2B 137

B2B Company Survey Enterprise 137

5W PR

JUNE 12, 2020

The goal must be specific and measurable, and there must also be a timetable tied to incremental goals along the way. Other times, it means organizing and conducting surveys, focus groups and/or community meetings. An effective PR person is a first-rate communicator. An effective PR person is also a good researcher.

Ethics 128

Ethics Government Data Groups 128

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 194

Writing Communications Marketing B2B 194

Rock the Status Quo

APRIL 26, 2017

One of the reasons I appreciate the ability to measure so much is the insider’s view on what works and what doesn’t. They should be writing about how luxury retirement communities differ, and which amenities are worth the investment. They hire me for strategic counsel, not just my writing skills. Personally?

SEO 100

SEO Community Writing Content Marketing 100

Waxing UnLyrical

FEBRUARY 4, 2013

If you’ve created neat Listly lists the WUL community and I should know about, please leave the URL(s) in your comment below! For example, Ann Wylie influences me on the topic of writing and communication, because I’ve met her (I adore her), she has proved that she owns her craft, and therefore, I trust her.

Community 79

Community Nonprofit Twitter Measurement 79

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Humanizing your brand is essential to its success. Here are some ways to “humanize” your brand on social media: 1.

Marketing 75

Marketing eBook Case Study Measurement 75

Sword and the Script

FEBRUARY 2, 2022

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Notified said it can now monitor brand mentions on TikTok.

SEO 135

SEO Content Marketing Marketing Software 135

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. I went into Marketing by way of writing. But I thought writing a diary was boring. And communicator.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

APRIL 6, 2021

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. That is when one site links to your site – and doesn’t mention your brand by name. Little did we know we’d be in that place for more than a year. Its software is sold as a subscription-based service.

Media 108

Media SEO Analytics Analysis 108

Critical Mention

MAY 10, 2019

Although this data is critical in monitoring and measuring your team’s ROI, remembering to “be human” in your marketing strategy is essential to connecting with your audience and creating lasting relationships. Humanizing your brand is essential to its success. Here are some ways to “humanize” your brand on social media: 1.

Marketing 68

Marketing eBook Case Study Measurement 68

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter. Effective measurement isn’t easy.

Marketing 81

Marketing Measurement Government Report 81

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. Opportunities abound: Look to your local PRSA Chapter , your faith community, your local school district or a nonprofit representing an issue about which you are very passionate (such as protecting wilderness areas or building bike trails) and get involved.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160