5W PR

FEBRUARY 19, 2024

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. Remember, wellness is for all.

Consumer 78

Consumer Industry Brand Branding 78

Deirdre Breakenridge

JANUARY 14, 2019

It’s the “O” in the PESO model and it’s an important part of a brand’s communications plan. Today, our world of communications includes so much more. ET, #PRStudChat (sponsored by Spin Sucks ) community members gather for a Twitter chat on “How to Get Strategic with Owned Media.”

Community 184

Community How To Media Ethics 184

ImPRessions - Crenshaw Communications

MAY 22, 2017

Some say the goal of a great PR program should be to build brand reputation, while sales and marketing actually drive sales. The reality is that the lines between PR and marketing are getting blurrier all the time. Generating credibility for the brand message. Showing a brand’s humanity. How about a new car?

Brand 185

Brand Branding Marketing Wireless 185

Deirdre Breakenridge

OCTOBER 8, 2018

Public relations professionals must understand and embrace artificial intelligence (AI), machine language, and big data, from the resources that keep them up to speed to how brands are using advanced technologies that may affect their roles in communications. What are some AI resources communicators can use to keep up to speed?

Community 148

Community Big Data Media Resources 148

Deirdre Breakenridge

FEBRUARY 23, 2018

Using social media to launch your personal brand and help you land your dream job. ET, the #PRStudChat community will gather for a Twitter discussion on how social media elevates your personal brand and jumpstarts your career. Q3: Can being active on social media help you build a personal brand? About Spin Sucks.

Brand 213

Brand Branding How To Social Media 213

Communications Conversations

AUGUST 3, 2021

What makes a brand “best in class” when it comes to social media marketing? Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social media marketing–yes, even in 2021. Almost the opposite.

Customer Service 158

Customer Service Social Media Marketing Media 158

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. While TikTok is primarily known for its video content, another feature that holds immense potential for marketing campaigns is TikTok text posts, a feature that was recently announced.

Product Launch 78

Product Launch Marketing Video Education 78

Deirdre Breakenridge

NOVEMBER 5, 2018

Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., On the 15th, we will dive into social media and change with Ai, and the #PRStudChat community, discussing the following: Have you ever embarked on a self-reinvention journey? You can learn more about Ai here.

Community 150

Community Social Media Media Education 150

5W PR

MARCH 21, 2022

A number of brands, such as Duracell, Pizza Hut, and Bombay Sapphire, have already joined the Metaverse. Many of those brands are working with the creative agency Hogarth Worldwide, which has managed to create The Metaverse Foundry. Different brands are at different stages of joining the Metaverse. Acura Integration.

Brand 88

Brand Branding Apparel Fashion 88

5W PR

JUNE 9, 2023

Social media followers can become influential brand ambassadors who promote your business passionately. Brand ambassadors voluntarily promote a brand to their networks and boost its reach and credibility, transforming followers into advocates can significantly benefit a brand. What do Brand Ambassadors Do?

Brand 88

Brand Branding How To Guidelines 88

Stephen Waddington

FEBRUARY 15, 2022

The integration of marketing and public relations within an organisation is situational. It depends on market, size, type of organisation, and scale. Jean-Baptiste Alphonse Karr 1949 Over the past three months I’ve investigated trends in the integration of marketing and public relations for Vuelio. That doesn’t make sense.

Trends 157

Trends Publicity Marketing Case Study 157

PR 20/20

OCTOBER 15, 2021

It’s INBOUND week, and our team has been soaking in all the amazing content from HubSpot product updates , to marketing and sales strategies and tips, and more. One of the things I’ve always loved about HubSpot is the community of employees and users. What would you find valuable in a community? Talk to Your Customers.

Community 52

Community How To Groups Resources 52

PR 20/20

OCTOBER 15, 2021

It’s INBOUND week, and our team has been soaking in all the amazing content from HubSpot product updates , to marketing and sales strategies and tips, and more. One of the things I’ve always loved about HubSpot is the community of employees and users. What would you find valuable in a community? Talk to Your Customers.

Community 52

Community How To Groups Resources 52

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. As always there are links to the underlying resources for anyone interested. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Is that good? Europe is more satisfied with PR agencies than the U.S.

Report 106

Report Publicity Marketing Pitching 106

Doctor Spin

FEBRUARY 14, 2024

Public relations vs marketing—what are the differences? Public relations (PR) and marketing are closely related, but few know the differences. Some organisations have Communications Departments for their public relations needs and some have Marketing Departments for their promotional needs.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

Cision

DECEMBER 6, 2016

When it comes to influencer marketing, food and beverage brands are beginning to step away from big stars in favor of a different track. There’s no denying celebrities’ wide-following and trend-boosting power, but brands seeking a wellness halo are increasingly turning to influential food and lifestyle bloggers instead.

Brand 120

Brand Branding Marketing Instagram 120

5W PR

AUGUST 18, 2023

Businesses and marketers can connect with this movement to engage with a growing segment seeking alternatives to traditional drinking culture. Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. Their authentic voices can help brands reach a wider audience and build credibility within the community.

How To 78

How To Resources Storytelling Community 78

Communications Conversations

JANUARY 20, 2022

Consider the evidence: One in three content marketers use podcasts or other audio content. However, 53% of content marketers who leverage podcasts and other audio content say it is the most effective format they use. Just 14% of social media marketers leverage audio chat rooms like Clubhouse and Twitter Spaces. What gives?

Brand 113

Brand Branding LinkedIn Twitter 113

Communications Conversations

JUNE 14, 2019

One question I’ve consistently heard from companies re: social media marketing over the last 10 years of consulting has simply been: What are other companies doing with their social media teams? Social teams are under-resourced. We certainly new social teams were under-resourced. Who do they report up through?

Resources 92

Resources Social Media Media Measurement 92

5W PR

OCTOBER 11, 2023

Access to resources Through networking, PR professionals can access valuable resources, from media databases and industry reports to expert advice. These organizations offer networking opportunities and resources. They understand the nuances of diverse markets, languages, and cultures.

Publicity 103

Publicity Internal International Resources 103

PRSay

AUGUST 17, 2023

Assess these nine factors to decide if your brand or organization should lean in or out of Threads. Your brand will need an existing Instagram account to sign up, as Threads is closely tied to its sibling app. Brands can transfer their profile, accounts followed and content preferences at the click of a button.

Pharmaceuticals 147

Pharmaceuticals Twitter Instagram Social Media 147

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Prohibition

AUGUST 2, 2023

Influencer marketing has become an incredibly powerful tool for brands to reach their target audience. Influencer marketing involves collaborating with influential individuals to create authentic and engaging content that showcases a brand’s offerings. Celebrity endorsements also help in creating brand awareness.

Brand 62

Brand Branding Reputation Consumer 62

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. They are hired by the company and have a paid role to grow the brand.

Brand 100

Brand Branding Community Wikipedia 100

Waxing UnLyrical

JUNE 3, 2013

Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. How To Be A Better Facebook Community Manager. So You Think You Want to be a Community Manager?

Community 99

Community Resources Facebook LinkedIn 99

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? What is the appropriate role of marketing in the midst of a crisis? Want your brand to be “more human”?

Crisis 92

Crisis Marketing Healthcare Resources 92

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. Does good PR create more prospects at the top of the marketing funnel? .” ” Earned media doesn’t work as consistently as email marketing or paid media. But that awareness may be of the brand involved, or maybe just the problem it addresses.

Storytelling 233

Storytelling Education Software LinkedIn 233

5W PR

APRIL 21, 2023

User-generated content (UGC) is created by consumers, not companies or brands. Brands use UGC to engage audiences and boost online presence. User-generated content is created by consumers, not brands. Consumers create and share UGC online, often in response to a brand’s product, service, or marketing campaign.

Consumer 88

Consumer Video Social Media Community 88

Burrelles Fresh Ideas

AUGUST 8, 2023

As AI continues to advance and permeate various industries, marketers and communicators must adapt their strategies to leverage its power effectively. Amidst this transformative era, one fundamental aspect remains unchanged: the critical role of content marketing. AI-driven technologies are no exception to this transformation.

Communications 52

Communications Marketing Analytics Resources 52

5W PR

OCTOBER 6, 2023

Customer feedback has emerged as a valuable resource for guiding product development and shaping public relations strategies. The integration of consumer insights not only drives innovation but also strengthens brand loyalty, fosters customer engagement, and establishes a competitive edge.

Consumer 88

Consumer Strategy Case Study Survey 88

5W PR

JANUARY 12, 2024

Creative Ideas to Generate Leads for Your B2B Business In the realm of B2B marketing, the challenge often lies in finding creative and effective ways to generate leads. Unlike B2C (business-to-consumer) marketing, where the focus is on individual consumers, B2B marketing strategies target businesses and organizations.

B2B 78

B2B Creativity Case Study B2C 78

5W PR

JUNE 29, 2023

Beauty companies invest time, creativity, and resources into creating product lines. When a product gains popularity locally, brands consider expanding their market. With a strategic approach, any beauty brand can launch its products in a new market. Brands cannot afford to miss out on a vast customer base.

Local 78

Local Resources Analytics Employee 78

Shift Communications

JANUARY 12, 2022

Brands started to operate more “normally” once again. This resulted in brand campaigns that reflected both that promise of normalcy as well as a level of authenticity that consumers now demand. They also displayed a rich understanding of the gaming community. Dove brand campaign tackles digital distortion.

Brand 88

Brand Branding Consumer Social Media 88

PR 20/20

JANUARY 16, 2023

O ur daily mantra as inbound marketers: stay focused, and be passionate. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. For Content Marketing, we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. You’re responsible for interacting with audiences and serving as the voice of a brand.

Community 60

Community Tools Measurement Crisis 60

PR Fuel

OCTOBER 5, 2020

The best way to do that is through small business marketing. Marketing your small business doesn’t need to be expensive. Most small businesses use social media and email marketing to help drive interest in their brand. Read on to learn about seven innovative ways to engage in small business marketing.

Small Business 52

Small Business Marketing Local Community 52