5W PR

FEBRUARY 5, 2024

The better option depends on each channel and what aligns best with the parenting brand’s goals and audience. Understanding this is crucial for parenting brands. This strategy helps companies build brand awareness , nurture leads, and showcase their expertise through blog posts, case studies, and infographics.

Marketing 78

Marketing Case Study Infographics Survey 78

Deirdre Breakenridge

MARCH 23, 2016

Sure, CEOs are far less likely to be wooed than a Tinder date, but there are certain steps you can take to put the odds in your favor when communicating PR results, why they’re important, and how you’ll evolve your strategy based on those findings. Visuals (photos, infographics, etc.). Measurement. Newswires (press releases).

Communications 150

Communications How To Analytics Public Affairs 150

Beyond PR

JANUARY 30, 2018

This blog post explains how a transformational technology, Cision Impact , provides PR professionals with data that accurately measure the impact of earned media and its value to the business. Cision Impact: True Measurement of Earned Media Value . Moving Beyond The Limitations of Traditional PR Metrics. Cision Impact Report.

Measurement 75

Measurement How To B2C Infographics 75

Presspage

AUGUST 12, 2020

Nowadays, corporate newsrooms can communicate directly with your target audiences, often bypassing the traditional gatekeeper that was the media. As more and more brands look to create their own newsrooms , where company news is distributed through a variety of mediums, the look and feel of these sites is crucial. It should be.

Brand 78

Brand Branding Infographics Analytics 78

5W PR

NOVEMBER 19, 2021

These are the experts who will establish trust between your brand and the customer. Connect, involve, and establish your brand by sharing your story. Research the most-discussed subjects and frequently asked questions involved in your brand niche. White papers, webinars, infographics, and case studies are also widely used.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Presspage

MARCH 5, 2020

At its very core, brand newsrooms are a communications channel where organizations can talk to a wide variety of stakeholders, from journalists and editors to investors, regulators, and even candidates considering joining the organization. In short, it’s a mess. Get comfortable with rich content.

Brand 88

Brand Branding SEO How To 88

Newsfile

JANUARY 30, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 105

Trends YouTube Video Social Media 105

Cision

NOVEMBER 20, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author discusses important questions facing the communications industry. But the problem is the days of “if you build an infographic, people will – of course – read it and love it” are OVER. on behalf of my friends at Cision.

Marketing 255

Marketing Infographics Video Content Marketing 255

PRSay

APRIL 19, 2016

Bonnie Harris is delivering her luncheon keynote , “Behavior Is the New Black: Why Communicators Are Dumping Demographics in Favor of Influencing Audience Behavior” on Tuesday, May 24. But the real heart of IMC is not in the planning or measurement stages. But the real heart of IMC is not in the planning or measurement stages.

Communications 79

Communications Pinterest Reddit Radio 79

The Resolution Blog

JANUARY 24, 2020

This is where measuring the sentiment of coverage becomes really useful. It gives context to your coverage and helps determine what kind of message is being published about your brand, product, or campaign. Take a look at your goals and determine how measuring sentiment fits into that.

Analysis 156

Analysis Measurement Government Examples 156

PRSay

MAY 30, 2018

With media agencies such as Manga forecasting that half of all global advertising dollars will be spent online by 2020, communications professionals must learn how to adapt and incorporate a digitally centered approach to their overall strategic planning. The four panelists ? Internal teaching can win you a buy-in.

Strategy 60

Strategy Communications Case Study Data 60

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2017

Quill transforms data into automated, human-sounding Intelligent Narratives that offer brand insights to improve every aspect of communication. But founders look to evolve to unearth ways to generate measurable impact with content. SelfMade digitally styles entrepreneurs and SMBs to help grow their brand on social media.

Tools 147

Tools Radio Data Instagram 147

Prohibition

AUGUST 23, 2023

Due to their loyal, large and engaged following, influencers can significantly impact brand visibility, credibility, and ultimately, sales. By partnering with influencers who align with your brand values, you can utilise the trusting relationship they’ve cultivated with their followers. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

Reputation Us

FEBRUARY 21, 2023

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. But content also includes your press releases, corporate communications and annual report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Brand relevance versus brand reputation | Jump to text. Wellness brands during the pandemic | Jump to text. So, we’re focused on data-driven digital marketing and communications for companies who, just like us, want to reimagine healthcare. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. I was destined to work in the field of communications.

Pitching 228

Pitching Agency Social Media Creativity 228

Shift Communications

JANUARY 2, 2019

Over the past few years the lines have blurred between affiliate marketing, internal communications, content strategy and earned media. How do we establish an employer brand? Key areas of focus for a communications plan include: Objective Setting. Objectives must be specific and measurable. Measure and Improve.

Analysis 95

Analysis Infographics Internal International 95

Burrelles Fresh Ideas

JUNE 13, 2023

This involves establishing credibility for your brand by enhancing customer engagement and improving awareness of what you offer in the marketplace. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.

Analytics 40

Analytics Content Marketing Measurement Advertising 40

Cision

JULY 13, 2016

Attention spans have shortened, news cycles have sped up and many brands have come to believe that they must create more content to be seen. But does that work for your brand? Brands must establish what their goals are and who their target audiences include before bouncing ideas around and creating content.

Content Marketing 120

Content Marketing Infographics Employee Analysis 120

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 176

Survey Marketing B2B Study 176

Cision

APRIL 23, 2015

It means brands will have to invest in content creation. The most successful B2B and B2C communicators of today have adopted these new ideas with open arms, quickly adopting new tactics. Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively.

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

Shift Communications

APRIL 23, 2015

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals. Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

PRSay

JUNE 26, 2016

When companies use social media strategically in the communication planning process, with greater audience intelligence and market insights they are better prepared to handle a dynamic and socially engaged public to achieve their intended communication goals. The Social Media Strategy Wheel. Good Planning Includes Social Media.

Social Media 113

Social Media Media Infographics Community 113

Beyond PR

APRIL 13, 2018

With that comes more stress on the PR/IR departments , who are responsible for providing media data on brand value. The majority of PR and communications professionals are required by industry executives to monitor, measure and analyze media data. What’s more, internet users now have the ability to block certain content.

Media 73

Media Google Measurement Print 73

Newsfile

JANUARY 24, 2024

For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more. Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal?

Trends 52

Trends Data-Driven PR Analytics Survey 52

PRSay

MAY 18, 2016

In June, we saw AMEC upgrade its 5-year-old measurement guidelines to Barcelona Principles 2.0. Data provides an avenue for communication professionals to tie PR efforts back to business objectives and the bottom line. Those are four great reasons more and more brands, including your competitors, are taking deeper dives into data.

Data 106

Data Meeting Measurement Guidelines 106

Cision

MARCH 21, 2016

What impact does this have on communication professionals? Multimedia content, such as infographics or Slideshare presentations, will help you stand out from other brands pitching the same old standardized template. They must reconsider how they create, distribute and pitch their thought leadership. Native Advertising.

Trends 120

Trends Mobile Media Print 120

Shift Communications

DECEMBER 18, 2014

Brands often have baseline style guides, but style guides aren’t enough. For example, previous PPC ad data that shows certain taglines in ads to be more effective would be very useful for a creative team building an infographic on the same topic. Systems you may be asked about: market research, previous campaign performance data.

Data 157

Data Data-Driven PR System Analytics 157

Barokas

FEBRUARY 12, 2019

Social media has undoubtedly transformed the way brands serve and interact with customers. According to a recent infographic by GO-Glove, 90% of businesses will use social media for customer service by 2020. While it’s become the norm for consumers to reach out to brands for help via Twitter, Facebook, Instagram, etc.,

Customer Service 60

Customer Service Social Media Media Infographics 60

ImPRessions - Crenshaw Communications

JUNE 6, 2017

Most competitions look to see how your team’s strategy was successfully implemented to produce measurable business results against a specific target audience. If not, it may be better to go for a tactical award and instead submit for “Best Video” or “Best Infographic” rather than a campaign award.

B2B 168

B2B Video Exercises Infographics 168

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. 2) Communicating the financial impact of marketing to the C-Suite. An overwhelming 81% of respondents said it is not appropriate for a brand to take a stance on politically-charged issues.

Study 114

Study Survey Infographics B2B 114

Cision

OCTOBER 16, 2017

That’s why we invest in key areas of our technology to improve the way communicators and journalists work together. The challenging part is first finding the right influencer for your brand. Important factors to consider are age, gender, lifestyle, buying habits and brand preferences. Is this news timely?”.

Media 149

Media Pitching Data Technology 149

Cision

OCTOBER 26, 2016

The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. Steve Radick’s presentation cut to the chase and addressed the growing prevalence of brands posting “cheap content” and our desire for “likes.”.

Conference 120

Conference Internal International Data 120

Cision

APRIL 19, 2016

Live streaming ambassador Brian Fanzo was the conference’s exclusive guide to everything video, and not much convincing needed to be done about the benefits of live video for brands. Shaan Puri, co-founder of blab advises marketers and communicators to keep their eye on the prize and keep nurtured communities at the heart of all efforts.

Social Media 0

Social Media Marketing Media Customer Service 0

Critical Mention

OCTOBER 24, 2019

While we certainly encourage PR and communications pros to follow our insightful Critical Mention blog , we also want to share a few of our other favorite PR blogs. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips.

Blogging 68

Blogging Education Resources Creativity 68

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. Here’s a fun infographic from the folks over at Domo about how much is happening in an Internet minute. Organic reach, the unpaid reach of your brand’s content on Facebook is probably close to zero.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158