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The New Customer Journey: How Live Video Is Transforming the Travel Industry

Contently - Strategy

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. People have more live video options than ever as they quarantine at home. Travel is about being there, after all.

Travel 145
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Why Transparency Is the Key to Building Brand Loyalty

Cision

A 2016 study from Label Insight reveals that nearly 40 percent of consumers will switch to a brand that is more transparent, and 56 percent of people say additional product information inspires more trust in a brand. Marketers stand to gain much by communicating brand transparency. Gaining Trust and Sales From Transparency.

Brand 208
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4 Powerful Examples of Earned Media in 2020

Critical Mention

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Alternative Modes of Transportation. During the quarantine, many forms of public transportation were shut down leaving people to find other methods to get around.

Examples 130
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How to Tap Into Culture for Travel PR Strategies

5W PR

In the world of travel public relations, connecting with the essence of a destination’s culture can be a powerful strategy to attract tourists and build a strong brand identity. The allure of new experiences, traditions, and lifestyles can captivate travelers, making culture a goldmine for PR professionals.

Travel 78
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Podcasting 2.0 & Web 3.0 with Jennifer Navarrete on Growing Social Now

wiredPRworks

Get transported to the future today with Jennifer Navarrete, aka @epodcaster, and Barbara Rozgonyi, two Social Media Club chapter founders who met via Chris Heuer and Kristie Wells. She does this through the Crypto Content Creators video and podcast series with co-host Shaine Mata. and web 3.0. will have on the world.

Web 119
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Crisis Comms, AI and Ethics: January Roundup

Burrelles Fresh Ideas

Boeing: Brand crises abound in January, and perhaps no one knows this better than the world’s largest aerospace company, Boeing. The brand explained precisely how its teams had gone about investigating the incident, including looking for patterns in the data, and made it clear they were ready to act if they did find an issue.”

Ethics 97
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Monthly wrap-up: A fly through February here at Prohibition

Prohibition

It’s been a whirlwind 28 days here at Prohibition, with a whopping six new clients joining us, countless campaigns being planned in the pipeline and a brand-new recruitment drive launching! It was also the month that big brand Twitter was at its finest with that Heinz Beans x Weetabix collab, and the many hilarious responses that ensued….