Prohibition

NOVEMBER 17, 2022

It’s been a turbulent few weeks for the world of social media, with Twitter taking the top spot for chaos… We’ve been awaiting the confirmation on Instagram’s native scheduling function (spoiler alert: it’s coming!). Twitter faces chaos over its blue tick function. TikTok releases new text-to-speech voice.

Instagram 62

Instagram Social Media Twitter Pharmaceuticals 62

Cision

AUGUST 21, 2017

Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy. Think about what your brand wants to achieve. For example, brand awareness might be a top priority for a new company, whereas a more established e-commerce company will be looking to grow sales. Arya Stark: Define Your Goals.

Strategy 258

Strategy Trade Shows Case Study Course 258

Prohibition

MAY 10, 2023

It refers to any content created by users themselves, rather than by a brand or business. Here we’ll explore what user generated content is, how it can benefit your social media strategy, and some best practices for incorporating it into your marketing efforts.

Social Media 62

Social Media Strategy Media B2C 62

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. But many brands don’t have Casper’s $240 million venture funding. Everyone remembers their viral, bro-y YouTube ad in 2011 , for example.

Brand 136

Brand Branding How To Storytelling 136

Cision

MAY 20, 2016

With so many voices speaking to your audience, what can your brand do to stand out from the crowd? Here are three brands that identified a real-time event, successfully leveraged it at the right time with the right approach and reaped the benefits of leading a conversation: KitKat. Looking for inspiration? Salvation Army.

Brand 159

Brand Branding Comparison Viral 159

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. What is social media plagiarism?

Social Media 126

Social Media Ethics Trends Viral 126

ImPRessions - Crenshaw Communications

MARCH 8, 2023

In public relations , the goal is often to generate news that tells a positive story about a business or brand. No one wants to find out they’ve lost their job by rumor or, worse, seeing it on Twitter. On Monday, a Twitter worker named Haraldur Thorleifsson tweeted at Musk asking for clarification of his employment status.

Employee 182

Employee Viral Twitter Corporate 182

Sword and the Script

APRIL 30, 2024

He’s obviously got street cred and I’ve been following him for a while on LinkedIn and Twitter because I can learn from him. I got fed up with the attention span of goldfish statistic a couple of years ago; it’s 100% fictitious and yet went viral). To that end, I believe the things he says, and I started using that statistic too.

B2B 130

B2B Marketing Advertising Advertising 130

Buchanan PR

JUNE 30, 2023

In the build up to the birthday celebration, McDonald’s changed its social branding to completely embrace Grimace. McDonald’s put on a masterclass on how to create buzz for a new product with a younger generation, but it couldn’t have predicted its virality. A viral sensation that spread like wildfire across social media platforms.

Viral 72

Viral Trends Social Media Creativity 72

Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic.

Viral 52

Viral Crisis Communications SEO Reputation 52

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Hamilton, Twitter Watch Party. Thousands of people tuned in to chat with the cast on Twitter as they watched the show for the first time.

Examples 130

Examples Transportation Media Tourism 130

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Core to the delivery of an effective social media strategy is understanding your target audience, setting clear objectives and knowing what you’re going to measure and why.

Social Media 60

Social Media Strategy Media Survey 60

Sword and the Script

NOVEMBER 19, 2019

Can a good story create value for a brand? The story the company told “was the foundation of our sales strategy and differentiated us in the market” and contributed to the company’s eventual acquisition. JC: Storytelling is, in my mind, the essence of brand development. If there’s no story, there’s no brand.

Storytelling 86

Storytelling Brand Branding Customer Service 86

Prohibition

JANUARY 23, 2023

Video content is a fantastic way to engage audiences, informing and capturing your brand’s message to your target audience in ways which still imagery simply cannot. Before posting video on your brands socials, its of vital importance to consider what kind of content works best for each channel.

Video 62

Video Social Media Instagram Media 62

PR 20/20

NOVEMBER 11, 2016

You can connect with Michael ( @MichaelPeggs ) on Twitter. But if you want to take your brand’s exposure up a notch, you must focus on building an effective off-page SEO strategy. Here are 3 link-building strategies to get you started. billion active social media users waiting to hear about your brand.

SEO 80

SEO Infographics Strategy Viral 80

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. From the moment the notice hit the internet, Popeyes was ready with an in-depth video , press releases , multimedia of the sandwich and a social media strategy.

Product Launch 149

Product Launch Storytelling Social Media Video 149

Prohibition

MAY 23, 2022

Facebook have continued testing their reel function throughout May, with plans to implement monetisation of reels to follow in the form of overlay ads, offering another stream for brands to reach their target audiences. Twitter hints at moving towards pay to play. Twitter hints a move towards pay to play.

Instagram 62

Instagram Social Media LinkedIn Viral 62

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. With this in mind, now is the perfect time to start prioritising and shaping your comms, with authentic and captivating PR strategies. Positive content is more viral.

Wikipedia 62

Wikipedia Viral Reputation Internal 62

Cision

AUGUST 23, 2017

Emotional intelligence drives consumer culture which influences your business strategy. In fact, consumers think of brands and products as something, or someone, that could address their emotional needs. It is clear that you need to incorporate happiness and overall positivity with your digital PR strategy. Humanize Your Brand.

Digital PR 251

Digital PR How To Small Business Analysis 251

Prohibition

JANUARY 17, 2022

This step by step guide will provide an overview of social media crisis management including the goals of an effective strategy, the challenges and opportunities of each platform and details about absolute best practices for a successful implementation. What is Crisis Management? Why is Crisis Management so Important to an Organisation.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. How to Create an Effective Monitoring Strategy. Once you have your bases covered, effective monitoring starts with planning the overall strategy.

How To 149

How To Social Media B2C Television 149

Prohibition

MARCH 16, 2022

hours per day clicking through sites such as Facebook, Instagram, Snapchat and Twitter. Social media has the ability to create a channel of communication between a brand and the target consumer and in doing so it can nurture customer relationships – optimised ad campaign strategies can support this.

Small Business 71

Small Business Advertising Advertising Social Media 71

Critical Mention

AUGUST 19, 2018

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. When done well, digital tactics can not only be highly entertaining but also have the ability to create a lot of engagement and even go viral. by David Meerman Scott.

Pinterest 71

Pinterest Viral YouTube Mobile 71

PR for Anyone

SEPTEMBER 1, 2022

They’ve built a product, service or brand and now they are ready to be known. Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? What are people talking about on Twitter? Watch this week’s PR Tip here. See my story in the video about Steve and what he did.

Pitching 130

Pitching Video YouTube Viral 130

Critical Mention

FEBRUARY 5, 2019

To do this, you need to constantly monitor trending topics in your industry to anticipate changes and inform your strategy. With that in mind, we’ve outlined why it’s essential to have brand tracking capabilities to monitor trending topics. Twitter trends. 2) Where is the topic going viral? Facebook trending.

Trends 61

Trends Viral Analysis Crisis 61

Prohibition

AUGUST 15, 2022

and the general public calling out brands and individuals online, it’s safe to say we’ve seen our fair share of crisis management in play already this year. She has also had a string of brand collaborations and is highly sort after by clothing and beauty brands. Read our round up from last year, here. No one cared.

Crisis 62

Crisis Viral Government Crisis Communications 62

Cision

JULY 28, 2015

Scrubbing through Twitter, Facebook and Instagram to find what was working for our clients and what people were talking about was a total time suck,” says Natalie Jenereski, a digital PR strategist at Waterhouse. “I just couldn’t keep that up,” she says. “It

Media 120

Media Viral Newspapers Digital PR 120

Cision

NOVEMBER 5, 2015

But with the power and reach of social media, snatching up prospects halfway around the world seems like a piece of cake…that is, if a brand is listening carefully to what their competitors are saying to their audiences. Two lessons can be learned from Upworthy’s strategy. Competition is fierce in this always-connected, digital world.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Cision

JUNE 3, 2015

It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. I’m not talking about who you hire, or what lines of business your decide to chase down; I am focused solely on how you build and protect your brand during peacetime.

Crisis 120

Crisis Construction Viral Reputation 120

Beyond PR

AUGUST 22, 2017

Below are 5 Game of Thrones women that can help articulate 5 crucial pillars of your content strategy. Think about what your brand wants to achieve. For example, brand awareness might be a top priority for a new company, whereas a more established e-commerce company will be looking to grow sales. Arya Stark: Define Your Goals.

Strategy 74

Strategy Trade Shows Case Study Course 74

Prohibition

AUGUST 19, 2021

It is not uncommon for reputation issues to lurk on the internet indefinitely, to explode virally to an audience of millions, or to carry someone from public support to public criticism within the span of a few hours. Managing and maintaining your online brand is a necessity for everyone. The problem may not be with your brand.

Reputation 118

Reputation Google Crisis Management Engineering 118

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Once you’re armed with this information, you can craft your multi-stakeholder communications strategy accordingly.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

JUNE 14, 2016

Here are some tips, garnered from past brand campaigns, for winning positive PR for dad’s big day. If you have compelling fathers to highlight as part of your brand’s Father’s Day push, make them the centerpiece of publicity efforts whenever possible. Use real-life people in your campaigns. Get emotional.

Retail 120

Retail Viral Video Pitching 120

NewsWhip

AUGUST 12, 2021

To illustrate this, we looked back at the public and media interest during the month of July to see what PR and branding lessons could be drawn from their efforts. . If there’s one thing to note about his comms strategy it’s this — Branson is his own brand ambassador, and he’s the best at it. Here’s what we learned. .

Facebook 97

Facebook Travel Instagram Viral 97

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” SoMe = Facebook, Twitter, YouTube. Point being that practice is a timeless and sound strategy for reacting to a crisis. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Cision

NOVEMBER 30, 2015

The actual data presented describes that year-over-year Twitter users are participating in more Black Friday promotions than in years past. A great example of this can be seen at Kohl’s Twitter site , where giveaways and discounts receive 10-70 times the amount of re-circulation of other content. Practical Value.

Social Media 120

Social Media Facebook Print Advertising 120