Critical Mention

JANUARY 29, 2021

People trust influencers’ opinions owing to the reputation that they’ve built with their content, which they then leverage to market products. But influencers, unlike celebrities, are valued for their expertise and it is for this reason that an influencer’s brand must match yours. Engagement.

Brand 135

Brand Branding How To Radio 135

Reputation Specialist Michael Toebe

MARCH 7, 2022

It’s an uncomfortable, stressful and maybe even fearful experience when your name and reputation are being bad mouthed in video, print or on radio or podcasts. The article is written about brands yet this applies to you, the individual as well because you are a brand — the brand — too at times.

Reputation 52

Reputation Crisis Analysis Crisis Management 52

5W PR

JANUARY 3, 2024

Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Professionals in this field strategize communication during challenging times to protect the reputation of the client. Organizing events to enhance brand visibility and strengthen relationships.

Marketing 78

Marketing Engineering Reputation Product Launch 78

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

Brand 103

Brand Branding How To Media 103

Victorious PR

FEBRUARY 4, 2023

With a great public relations team, you can strengthen your personal brand to ensure complete visibility that is specialized to you and reach a larger clientele. Public Relations is Vital to a Strong Personal Brand Public relations can help with your personal brand by increasing your visibility and credibility.

Real Estate 52

Real Estate Brand Branding Local 52

Prohibition

NOVEMBER 16, 2022

Over the past few years, digital PR has become significantly more important for brands and now goes way beyond ‘building links’ It includes increased brand awareness, brand positioning, SEO ranking, marketing share, share of voice, social media performance, organic traffic, sales and more – all encompassed in one.

Digital PR 62

Digital PR Brand Branding SEO 62

Victorious PR

FEBRUARY 4, 2023

With a great public relations team, you can strengthen your personal brand to ensure complete visibility that is specialized to you and reach a larger clientele. Public Relations is Vital to a Strong Personal Brand Public relations can help with your personal brand by increasing your visibility and credibility.

Real Estate 52

Real Estate Publicity Brand Branding 52

Onclusive

JANUARY 5, 2021

One of your brand’s most valuable resources is your reputation. You need to be in the know about all of the media coverage around your brand, your competitors, and keywords that are important to your business. Media monitoring is a must-have for successful PR and communications professionals.

Real Estate 195

Real Estate Media Analytics Enterprise 195

Critical Mention

MARCH 16, 2020

Known as one of the most successful and powerful athletes in the world, Serena Williams is a brand’s ideal influencer. Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Her fame has made her a high commodity in brand representation.

Brand 87

Brand Branding Instagram YouTube 87

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Why Your Brand Needs Earned Media Monitoring. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

Onclusive

FEBRUARY 22, 2018

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. Both the PR consultant and client should be able to describe the company, brand or product in 30-45 seconds.

Interviews 284

Interviews Radio Small Business Pitching 284

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. Paid and owned media are important, but brands can get tremendous value from disseminating earned media coverage and encouraging others to do the same.

Brand 81

Brand Branding Media Case Study 81

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. It helps organizations stay informed about their reputation, competitors, and industry trends. What are Brand Mentions?

Viral 52

Viral Crisis Communications SEO Reputation 52

5W PR

APRIL 11, 2023

Exclusivity of solutions Luxury marketing aims to create a unique brand image that reflects exclusivity and prestige. Luxury brands like Gucci, Chanel, and Louis Vuitton use these strategies to appeal to their target audience and build their luxurious and exclusive brand image.

Marketing 78

Marketing Radio Print Consumer 78

PRSay

DECEMBER 22, 2021

Whether you’re a diehard Taylor Swift fan or just know her songs from the radio, her smart moves in 2021 and in the past offer lessons for PR professionals. Remember that you can always rebuild your reputation. With a solid communications plan, any brand can similarly reinvent its image and reemerge anew. Remember your values.

Communications 147

Communications Film Radio Reputation 147

NewsWhip

OCTOBER 28, 2022

It was their job to try and crash-land the Adidas brand after Kanye West’s partnership sent their reputation into a tailspin. . Instead, Adidas broke three cardinal rules of PR that – if unbroken – would have saved the brand and its writing team. . Her post condemning the brand alone received more than 32,000 engagements. .

Crisis Communications 148

Crisis Communications Crisis Writing Social Media 148

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin provides effective solutions and reaches diverse global markets to best represent brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

Radio 92

Radio Television Social Media Sports 92

5W PR

FEBRUARY 17, 2020

In public relations, media refers to any messaging channel or platform the brand might use to connect with customers. While the ultimate goal – building a positive brand reputation – is the same in all cases, the strategy to leverage each kind of media is distinct. The modern PR landscape has added a fourth: shared.

Media 103

Media Print Advertising Advertising 103

Flack's Revenge

AUGUST 14, 2019

Your company’s hard-won reputation is an immeasurable asset. Add the likelihood that employees who steered your brand toward its good standing feel more invested. A PR crisis could ravage your reputation, and any number of potential developments can trigger one. This post is by David H. Intangibles such as these matter.

Crisis 120

Crisis Reputation Radio Analysis 120

Burrelles Fresh Ideas

MARCH 5, 2024

Earned media refers to attention and exposure that a brand receives organically, without direct payment or control over the content. Earned media is a PR tool for reaching additional audiences and building brand awareness. It can be leveraged for lead generation, brand reputation, and loyalty building.

Media 97

Media Nonprofit Pitching Analytics 97

Critical Mention

AUGUST 6, 2020

The more contacts you have, the more brand visibility your business gets. If you’re a PR, communication, journalism or marketing pro, it’s likely that you or your team is also in charge of maintaining your brand’s reputation and status. Many organizations sell products or services that appeal to consumers all across the world.

Media 104

Media Radio Local Tools 104

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. Community members develop stronger connections to the brand, which can result in more sales and recommendations.

Community 90

Community How To Marketing Data 90

Stuart Bruce

JANUARY 7, 2016

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation. trillion at the close of last year.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Critical Mention

DECEMBER 13, 2019

One of the most prominent strategies that helps refine a brand’s reputation and status in its industry is online news tracking. All businesses should have the ability to track sentiment analysis to see if their brand is receiving positive, neutral or negative mentions. Analyze Your Brand Publicity Values. Until next time!

Analysis 105

Analysis Comparison Reputation Radio 105

Critical Mention

AUGUST 29, 2019

Already in 2019, Critical Mention has added new television and radio channels to its capture network across the globe. The company has built a strong reputation in the media intelligence space over the last few years by developing leading-edge technology internally, an undertaking the company expects to continue. Looking to the Future.

Television 60

Television Radio Analytics Government 60

Critical Mention

OCTOBER 16, 2019

Media monitoring helps PR and marketing pros track buzzworthy content and help build their brand through specific keyword searches. Even though public relations strategies are frequently evolving, capitalizing on earned media opportunities continues to be a useful PR method that drives and retains customer loyalty and brand credibility.

Media 80

Media Analysis Radio Sports 80

Flack's Revenge

DECEMBER 5, 2018

What’s not safe is ignoring social conversations, especially those related to your brand and category. Interestingly, brands that take a stand, even a controversial one, are generally way ahead of those that sit on the sidelines. First, social media will be around for many years to come, just like TV, outdoor, radio and even print.

Social Media 149

Social Media Marketing Media B2B 149

wiredPRworks

MAY 18, 2022

Thanks to Barry for having me on his “Small Business Radio Show” to talk about redefining PR and for agreeing to be a guest on mine. He has appeared on many TV and radio programs such as CNBC’s The Big Idea with Donny Deutsch, MSNBC’s Your Business and NPR’s The Tavis Smiley Show. Great advice! I still need to take it. ??

Small Business 52

Small Business Social Media Radio Media 52

PRSay

SEPTEMBER 8, 2020

On TV and radio, she is a frequent commentator on disinformation and Russian and Eastern European affairs. When I worked with the Ukrainian government on strategic communications, we were always trying to get away from just issuing a statement branded with an administrative foreign-affairs logo, for instance.

Communications 157

Communications Government Viral Radio 157

Victorious PR

FEBRUARY 6, 2023

They help businesses build their credibility and their brand, making their image stronger, more accessible, and reputable. They work hard to build and protect a business’ reputation and they are all about driving customer engagement. Brand awareness and promotion.

Real Estate 52

Real Estate Small Business Local Reputation 52

Critical Mention

OCTOBER 2, 2019

Create a Strong Brand. With so many outlets available for others to speak about your organization, it’s best to make sure you spend time building a credible brand. Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis. Monitor Your Online Reputation. Until next time!

Sports 80

Sports Hotels Reputation Construction 80

Newsfile

JUNE 28, 2023

Media channels can include newspapers, magazines, television, radio, online news outlets, blogs, and social media platforms. Media mentions happen anytime your business, product or employee is mentioned in newspapers, magazines, online articles, blogs, TV shows, radio programs, podcasts or social media platforms.

Media 52

Media Analytics Radio Google 52

5W PR

AUGUST 19, 2019

In the world of public relations, digital PR refers to the online marketing strategy utilized by businesses to increase their online presence and boost their brand. Better yet, by connecting directly with their target audience, brands can use digital PR to clarify their focus and spread news faster than they have ever done before.

Digital PR 76

Digital PR Print Construction Television 76

Critical Mention

NOVEMBER 5, 2019

Social Media Delivers Brand Clarity. Start delivering clear messages to your targeted audience about your brand and its products with social media. Doing so allows you to analyze your organization’s reputation and adjust your audience’s perspective on your brand. Social Media Advances Promotion Tactics. Until next time!

Social Media 105

Social Media Media Customer Service Radio 105

PR Fuel

JANUARY 24, 2022

PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Use them to create a media narrative for your brand and control information spread. Consider these seven tips for your brand to have a long-lasting influence on customers: Decide What You’d Like to Accomplish. Collect Market Data.

Creativity 106

Creativity Data Measurement Product Launch 106