Cision

MARCH 30, 2016

In this interview, he shares the pitch that got him the most coverage, his strategies for building relationships with the media and why social media is so important. Given my background and our legislative successes, I feel like we are in a unique position to expand our public affairs practice. .

Public Affairs 120

Public Affairs Policies Pitching Hotels 120

Cision

APRIL 26, 2016

In this interview, Ashley discusses how to best leverage data and analytics, establish specific objectives for your communication strategy and be creative and take risks with your public relations efforts. What drew you to the field of public relations and communication? The tools and technology will come after.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Doctor Spin

FEBRUARY 14, 2024

Spin Academy | Online PR Courses Public Relations vs Marketing Public relations (PR) and marketing are essential components of an organisation’s strategy to promote and sell its products or services, but they focus on different areas and have distinct goals. Public Relations is typically taught under Communications.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Critical Mention

FEBRUARY 4, 2020

Whether we’re strategizing reputation or crisis plans, developing grassroots advocacy campaigns focused on high-stakes legislation or creating social content programs, we bring deep experience and diversity of thinking to help clients thrive. Golin provides effective solutions and reaches diverse global markets to best represent brands.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Cision

NOVEMBER 19, 2015

As the social media giants roll out live video, social media influencers and brands have been the first to embrace the trend. Promote on social media. Live streaming is a visual social media party. Pre-promoting live streams on social media serves as an invitation.

Real Estate 120

Real Estate Public Affairs Guidelines Video 120

Critical Mention

NOVEMBER 7, 2019

Englander Knabe & Allen (EKA) is a strategic communications firm in Southern California that specializes in assisting organizations with reputation issues, media strategy and implementation. EKA is a leader in providing public and private sector experience and assistance when making critical decisions. Critical Mention.

Communications 81

Communications Crisis Communications Media Crisis 81

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations defined? It’s not a bad take.

Interviews 98

Interviews Publicity Technology Social Media 98

Solo PR Pro

OCTOBER 18, 2022

Many different services fall under the umbrella of strategic communication — or public relations: media relations, community relations, internal communications, crisis communications, public affairs, content creation and marketing, social media — the list goes on. Social and PR go hand in hand.

Media Relations 97

Media Relations Media Social Media Internal 97

5W PR

SEPTEMBER 27, 2019

The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official. You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Waxing UnLyrical

DECEMBER 4, 2018

In simple terms, influencer marketing is word-of-mouth marketing where third-party persons with an established and engaged audience share information about brands they like or don’t like. Leveraging the power of influencers is much like leveraging the power of the media. Using influencer marketing as part of a successful strategy.

Trends 77

Trends Marketing Real Estate Public Affairs 77

PR Matters

APRIL 21, 2016

It also requires the ongoing adoption of new tools and understanding, strategies and perspectives. PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ]. Here are 13 of them.

Reputation 165

Reputation Public Affairs Advertising Advertising 165

Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Social media platforms. That is, yes.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Cision

SEPTEMBER 22, 2016

Is your brand communication sparking conversations…or falling on deaf ears? Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. What are some of the key components of a successful marketing strategy? Great question.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Doctor Spin

MAY 21, 2023

In this arrangement, you designate a specific PR agency as your primary agency for all public relations needs that may arise. The agency of record manages all aspects of your PR strategy , including media relations , crisis management, and strategic communications. Media relations. Public affairs (PA).

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

Landis PR

DECEMBER 4, 2023

That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. Like a match to a flame, human writers breathe life into brand voices. Every word, every piece of content, every content strategy would begin to look and sound largely redundant.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Reputation Us

OCTOBER 12, 2015

A solid communications strategy starts with prioritizing your internal audience. My best public affairs advice: Employees should be addressed first and foremost, not last. Communicate with them before the media, and before social media. In an age of social media, this is more important than ever.

Employee 60

Employee Communications Public Affairs Internal 60

PR Matters

APRIL 21, 2016

It also requires the ongoing adoption of new tools and understanding, strategies and perspectives. PR ―along with all other communication channels― must be able to withstand ever-increasing public and social media scrutiny of its credibility and honesty [ Tweet Quote ]. Here are 13 of them.

Reputation 100

Reputation Public Affairs Advertising Advertising 100

Cision

FEBRUARY 17, 2016

Storytelling, while central to PR strategies, is a delicate process. Public speaking was more exposed, intimate and immediate in how it connected the communicator and the audience in real time, allowing them to play off each other. It is also an almost primitive way of communicating compared to most of today’s PR strategies.

Policies 120

Policies Internal International Public Affairs 120

Sword and the Script

AUGUST 1, 2023

In some respects, this is a step closer to the company’s public goal of making a Siri-like experience for public relations – which it publicized about 18 months ago. That assistant helps to write social media content but now includes an integration to DALL-E. Brands (NYSE: YUM). One new product for Cision.

Software 121

Software Pitching Ethics Privacy 121

Landis PR

SEPTEMBER 18, 2023

Until recently, the execution of these strategies has not been a top priority for many corporate event clients. These days, clients are considering multi-faceted sustainable event strategies, and everyone is starting to pay attention to their triple bottom line. The shift really seemed to happen on the other side of the pandemic.

Government 69

Government Measurement Groups Corporate 69

Solo PR Pro

MAY 8, 2018

” At that time, we noted that while this site has “PR” in the name, professionals in a wide range of disciplines share common issues and challenges, and all could learn from the insights and success strategies we share. Media buying. Media relations. Public affairs. Social media consulting.

Public Affairs 40

Public Affairs Internal International Community 40

Landis PR

JANUARY 22, 2024

Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact. 2) Aligning measurement with your organisational strategy Quantitative and tactical factors are often the easiest to measure.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Communications Conversations

MARCH 10, 2015

Specifically, in the PR/social media industry. Amanda Brinkman, chief brand and communications officer, Deluxe. This superstar has held leadership positions at Allianz and United Health Group, before becoming Deluxe’s chief brand officer. Jill Gutterman, global customer experience strategy, 3M.

Public Affairs 60

Public Affairs Leadership Local Corporate 60

Stephen Waddington

JUNE 28, 2018

We know one of the greatest challenges for PRs and communicators is getting an up-to-date and informed 360 degree view and perception of the brands they work on. What are the 8,500 or so UK staff at TSB thinking and feeling, let alone saying, on social media? By Joanna Arnold. In real time?

Communications 60

Communications Public Affairs Government Reputation 60

Beyond PR

SEPTEMBER 26, 2016

During the recent webinar Measuring the Value of an Integrated Communications Strategy , Cision’s Michelle Vangel explained the importance of multichannel measurement, while TD Bank’s John Pluhowski and Newmont Mining’s Ricardo Adame explored the ways in which their brands benefited from applying AMEC’s framework to their strategies.

Measurement 40

Measurement Banking Public Affairs Strategy 40

NewsWhip

APRIL 14, 2021

Increasing cross-functional awareness and expertise, Kate and her team serve as strategic advisors, focused on deep, mixed-methods evaluation of progress, sensitive early indicators of risk and opportunity, and aligned and integrated strategy development. But it’s also about risk and prevention and protecting the brand as well.

Analytics 78

Analytics Data Crisis Reputation 78

Stuart Bruce

MARCH 4, 2015

in time of change followed by a panel on investment and place branding. The second day has sessions on Cross-cultural vs Global Communications, What Influences Trust in a Brand: Communication vs Customer Experience, Story telling and Story Sharing, as well as a session on selecting PR agency and consultancy partners.

Communications 60

Communications Government Public Affairs Conference 60

Communications Conversations

MAY 30, 2018

Former role: Vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). What was your last PR job? How long have you been in this job/field?

Apparel 106

Apparel Public Affairs Training Corporate 106

Flatiron Communications

FEBRUARY 2, 2019

What are they and why can they be more cost-effective for brands seeking consumer engagement? _. _. An increase in the number of media owners with political or social agendas. _ The rise of social media as the primary source of (often dubious) news. _ Is this a viable strategy? The rise of fake news.

Media 41

Media Public Affairs Journalism Retail 41

PR Conversations

JULY 5, 2017

From social media management to crisis communications, content is king. Developing social media marketing policies. Communication officers constantly analyze effectiveness of their smm efforts and improve initial strategies based on the acquired knowledge. Drafting and executing complex promotion strategies.

Infographics 63

Infographics Corporate Policies Reputation 63

Solo PR Pro

NOVEMBER 17, 2015

This summer, Kevin launched a 10-question survey – “The State of Public Relations and Communications at Public Affairs Schools” – with the aim of providing these schools with a way to compare their communications efforts with those of their peers. media training and communications strategy).

Creativity 40

Creativity Public Affairs Policies Survey 40

The Stalwart Blog

APRIL 26, 2020

If this is your first time watching, we invite you to look out for the social media posts that we’re putting out every day announcing upcoming shows, topics, speakers, and that way, so you’ll kind of know what’s coming. If you’ve been watching any of the local media, you know that PR crises can take place.

Crisis 78

Crisis Local Facebook Social Media 78

Communications Conversations

MAY 13, 2015

She combines her Public Relations major and Psychology major well, working campus jobs that tap into both areas of expertise. Last summer she sought and earned a social media/editorial internship with New York Girl Style, a leading lifestyle media company where she wrote and published weekly articles, blog posts and social media content.

Groups 60

Groups Internal International Conference 60

PR Conversations

MAY 9, 2017

I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. I will offer that Canada as a country has good public relations, and a solid brand. Which real, historical or fictional person or brand would you like to give a reputation makeover?

Energy 53

Energy Measurement Internal International 53

Communications Conversations

OCTOBER 18, 2016

Susan Roeder, director of public affairs, Andersen. But, Kevin is on this list because of his role at Mills where he’s one of the most senior folks on staff in the world of social. Jamie Plesser, director-interactive marketing strategy & execution, Allianz. Mike Zipko, owner-Zipko Strategy.

Agency 60

Agency Groups Public Affairs B2B 60