ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. Editors at most publications make their editorial calendars public months in advance. When in doubt, overestimate the time needed.

B2B 156

B2B How To Privacy Retail 156

5W PR

JULY 7, 2021

At its core, public relations is the best way for startups to develop mutually beneficial relationships both with journalists and with the target audience. This helps generate positive brand awareness and grow the company itself. Goals and Pitches. Reverse Pitching.

Publicity 88

Publicity Pitching Product Launch Viral 88

ImPRessions - Crenshaw Communications

JULY 10, 2017

In public relations , it’s not always obvious what is and isn’t a story. Based on our experience, we’ve identified examples of when NOT to pitch that will help make clearer the line between self-serving nonsense and the stories journalists need. Subsequent pitches went through a more rigorous vetting process.

Pitching 170

Pitching Media Product Launch Agency 170

Presspage

FEBRUARY 10, 2020

According to Bloomberg, in the US, there are six Public Relations professionals for every journalist, and the rest of the world is catching up. That means the journalists you’re contacting are overwhelmed with pitches; many of them poorly thought out or irrelevant. Personalize your PR pitches.

Pitching 78

Pitching Advertising Advertising Product Launch 78

5W PR

JANUARY 3, 2024

Choosing a career in the fields of public relations or marketing involves navigating distinct professional landscapes. Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Pitching story ideas to journalists to secure media coverage.

Marketing 78

Marketing Engineering Reputation Product Launch 78

ImPRessions - Crenshaw Communications

APRIL 9, 2019

However, no one can advise PRs better on how and what to pitch reporters than… reporters. Journalists love to take to Twitter to offer up best practices or, more likely, let off steam about the terrible pitches that clog their inboxes on a daily basis. Their style is sometimes brutal, but the advice is priceless.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. Let’s start with the basics!

Video 110

Video Marketing SEO Social Media 110

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

A high-growth tech company with financing behind it is in a perfect position to make the most of a public relations agency partnership. Not all startups understand how best to take advantage of an investment in public relations. That’s unlikely, because PR is best at building brand visibility and credibility over time.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Dos and don’ts for holiday media pitching. The Christmas/Hanukkah time in particular is so cluttered that a marginal pitch that might slip through on another occasion will probably be tossed out. Solid data-driven PR story pitches are always welcomed by reporters, but especially so during calendar milestones or big breaking stories.

Media Relations 157

Media Relations Media Pitching Data-Driven PR 157

ImPRessions - Crenshaw Communications

MAY 28, 2020

In a world of nonstop media, how can a PR professional cut through the noise to make a company’s brand stand out? Everything should map back to the overall brand narrative. Make your pitch schedule timely. It often comes down to the right media strategy. But the right strategy will work for any type of company. .

Strategy 287

Strategy Media Measurement Product Launch 287

Remote PR Jobs

SEPTEMBER 25, 2023

A freelancer is an invaluable addition to your address book, because they are flexible, often pitching different publications, constantly developing their networks and available to take on all kinds of projects they might not have been able to as a staffer. It’s worth it, though. Read this post about balancing that fine line here.

Product Launch 100

Product Launch Pitching Meeting Corporate 100

Newsfile

FEBRUARY 28, 2024

Melissa Strle Dive into the dynamic world of Public Relations with this essential PR glossary. A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. What are Brand Mentions? What is Brand Sentiment?

Viral 52

Viral Crisis Communications SEO Reputation 52

Action PR

JUNE 28, 2019

Imagine you’ve got some great news you want to share with the industry about your brand. Perhaps it’s a new product launch, a partnership or business success story. We recently wrote about what makes a good PR pitch , and while many of the tactics are similar, pitching a trade journalist requires a slightly different approach.

Pitching 40

Pitching How To Product Launch Industry 40

Sword and the Script

JANUARY 3, 2023

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What is public relations?

Interviews 100

Interviews Publicity Technology Social Media 100

ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. But there are also initiatives that simply come too early in the life of a brand or company. Fuzzy goals.

How To 257

How To Interviews Measurement Storytelling 257

5W PR

JANUARY 16, 2020

Two-way communication between organizations and their constituencies is the definition of today’s Public Relations. Traditionally, companies pushed for media placement on top-tier media – the likes of Huffington Post, The New York Times and similar publications. Three PR and Communication Trends to Watch. Live Streaming.

Trends 120

Trends Communications Big Data B2C 120

Sword and the Script

MAY 16, 2020

2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches. 4) How long should pitches be? 2) Volume of PR pitches received.

Survey 171

Survey Media Relations Pitching Media 171

5W PR

AUGUST 27, 2021

PR companies can handle all of the communication and promotion for a client, through paid, owned, and earned efforts, communicate with the press and the public, manage reputation and generate brand awareness. appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Crisis Management. Media Relations and Outreach.

Reputation 88

Reputation Crisis Product Launch Crisis Management 88

Prohibition

AUGUST 29, 2023

In the highly competitive food industry, launching new products and menu items can be a daunting task. Food public relations is a strategic communication process that builds and maintains positive relationships between a company and its target audience. Firstly, it helps create brand awareness and generate excitement.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

ImPRessions - Crenshaw Communications

SEPTEMBER 11, 2018

The PR plan has clear visibility objectives that call for earned media or branded coverage — and there’s news that will help tell the company’s story. But after the initial executive moves, product launch, or funding announcement, then what? 6 ways to build publicity when it’s quiet. Be an expert.

B2B 147

B2B Pitching Case Study Local 147

Rock the Status Quo

AUGUST 15, 2014

Regardless of the masks people wear in public, you just never know what private battles they face. His death yesterday created a carpe diem moment…At Edelman, we are in the business of helping our clients create or join public conversations. Every day you start over. Not very human, Edelman, not very human.

Pitching 272

Pitching Viral Interviews Education 272

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. To meet media demand, B2B tech brands in particular can build out their own research assets. An asset that can earn branded media coverage is valuable — and that’s not all.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. The molding of public opinion, raising of awareness, or bolstering of reputation are time-consuming endeavors requiring discipline and patience. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Sword and the Script

JUNE 3, 2020

And it seems brands are rushing to weigh in. Brands are deeply saddened ,” as Edward Nevraumont wrote. “As As much as we personify brands, we need to remember that they cannot feel anything.” Data from Agility PR Solutions shows a 30% increase in press releases – and 60% increase in pitches – from March to April 2020.

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

In the public relations world, thought leadership is a big deal, but the term can start to feel old, fast. For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. Be strategic with bylines.

Leadership 149

Leadership Product Launch B2B Software 149

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? For example, direct-marketing will nearly always have an impact on demand generation, while PR affects brand visibility and reputation. The practice of public relations is about telling stories, and all good stories have compelling themes. Write a rock-solid PR plan. Define your objectives.

Writing 136

Writing How To Pitching Privacy 136

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR Fuel

JANUARY 24, 2022

PR campaigns can boost your reputation, raise brand awareness and boost customer loyalty. Use them to create a media narrative for your brand and control information spread. Consider these seven tips for your brand to have a long-lasting influence on customers: Decide What You’d Like to Accomplish. Collect Market Data.

Creativity 110

Creativity Data Measurement Product Launch 110

ImPRessions - Crenshaw Communications

APRIL 21, 2016

Working in B2B public relations probably isn’t what idealistic young people dream about, but that doesn’t mean misconceptions about it are true. If B2B is your game, you know you’re not speaking to the public at large in the same way a mass-market brand would. Embrace, don’t ignore, creative content.

B2B 120

B2B B2C Product Launch Creativity 120

Konnect Agency

JULY 6, 2022

As brands look to discuss when and how to build a successful PR plan for the upcoming holiday season, it is more important than ever to partner with a PR agency to get ahead of the news cycle and think strategically on how to position clients with key media contacts. Think Outside of Traditional Pitching.

Agency 52

Agency Print Pitching Product Launch 52

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

With 68 percent of users saying they engage with brands on Instagram, big brands, small businesses, and influencers alike have embraced the social media platform, producing content that professional communicators can learn much from. Be true to your brand. Find creative ways to make the standard announcement.

Instagram 159

Instagram Reddit Transportation Creativity 159

Prohibition

JANUARY 15, 2020

It goes without saying that press office skills are vital in public relations. product launches, company news, events, etc.) This is particularly relevant for B2B clients, as content is often very industry-specific and therefore is usually planned well in advance by relevant publications.

How To 62

How To B2C Trends B2B 62

ImPRessions - Crenshaw Communications

JUNE 13, 2017

Great for parties and gifts, but not so great for public relations. Our informal poll elicited some interesting – yet undesirable – surprises we all strive to avoid in public relations work. It’s no time to stand on ceremony when the national spotlight is shining on your brand. The negative media story. .

Media Training 249

Media Training Policies Agency Interviews 249

Prohibition

JULY 7, 2023

The importance of PR for food and beverage businesses In the competitive food and beverage industry, having a strong public relations strategy is essential for building brand awareness, attracting customers, and ultimately driving sales. It’s also essential to evaluate the agency’s communication style and approach.

Agency 62

Agency Case Study How To Crisis 62

PR Fuel

JANUARY 15, 2021

One of the best ways to promote your brand is by writing a press release. A press release is a short statement that has a lot to say about your brand. It’s a published statement that celebrates a milestone from your brand. It can discuss a product launch or a business merger. Keep your sentences short.

Writing 59

Writing Product Launch Examples Consumer 59

Landis PR

MARCH 21, 2022

As a PR agency, one of our key asks is to determine what client announcements, product launches, new hires, etc., Proximity – Technology and a global mindset mean the public is much more aware of what is going on in the world, but news that impacts their daily lives in a big way makes it newsworthy. . By Andy Lowe.

Product Launch 52

Product Launch Pitching Industry Social Media 52

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Mistakes in PR planning or execution are costly, particularly when you consider the typical investment in a top public relations agency team. Confusing PR with publicity. In public relations, it’s all about how you tell your story, so shaping that story should come before media contact or content creation.

How To 149

How To Government Product Launch Internal 149