Critical Mention

DECEMBER 20, 2019

PR and marketing professionals have the opportunity to expand their organization’s brand reach by leveraging earned media coverage. Earned media is significant for businesses because it is unpaid content that is published by journalists, influencers, reviewers and organizations who have valuable thoughts and opinions about your brand.

Brand 103

Brand Branding How To Media 103

Critical Mention

MARCH 17, 2022

The key to influencer marketing is to find influencers that align with your brand and its message. This will set your brand up for reaping the benefits of collaborating with social influencers. If anyone’s likely to start a trend, it’s definitely a social media influencer. Build Brand Credibility. Increase Sales.

Social Media 144

Social Media Media SEO Instagram 144

Critical Mention

MAY 12, 2021

Critical Mention’s Licensed Content offering makes it incredibly simple for media pros to track and measure mentions within worldwide news sources and industry trade journals. . Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

Radio 174

Radio Sports Journalism Analytics 174

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

To improve writing. Richard Laermer and Kevin Dugan curate every PR person’s nightmare, the Bad Pitch Blog, dedicated to calling out media pitches that are off-target, poorly written or just bad for any number of reasons. Learn what not to write. Bad Pitch Blog. However, “the good to bad ratio of pitches sent to us?

Blogging 159

Blogging Pitching Fashion Sports 159

Critical Mention

OCTOBER 2, 2019

Create a Strong Brand. With so many outlets available for others to speak about your organization, it’s best to make sure you spend time building a credible brand. Brand equity, the positive sentiment that surrounds your organization, can help weather a potential crisis. Until next time!

Sports 80

Sports Hotels Reputation Construction 80

ImPRessions - Crenshaw Communications

FEBRUARY 2, 2016

It may be vanilla, but the healthy aging story just writes itself. Cam recently appeared in jungle print courtesy of Versace, while Manning sported a conservative blue Zegna suit. He’s also a savvy businessman who has invested in sports-related startups like Seat Geeks and Whistle Sports. The health angle.

Sports 149

Sports Fashion Print Pitching 149

Critical Mention

AUGUST 20, 2020

With that said, if you’re looking to grow your brand, brush up on media ethics and improve your writing skills, PRSSA Webinars are the perfect fit for your learning needs. The New Rules of Marketing and PR” provides great tips on how to confidently market your brand. The New Rules of Marketing & PR. Until next time!

Resources 136

Resources Communications Education Guidelines 136

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR. Take risks.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

MAY 7, 2020

These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. Adapt to new media practices and ensure that your brand is always on top of trends with real-time media monitoring.

Media 113

Media Radio Television Sports 113

Critical Mention

JUNE 26, 2020

In some instances, big companies receive backlash from media organizations on TV news stations and smaller companies receive complaints from local customers on social media platforms and review. It’s easy to get caught up in the moment and write an immediate response, especially on social media. Think Before Reacting.

Publicity 105

Publicity Radio Sports Small Business 105

Sword and the Script

JUNE 18, 2019

What is for sure is that a solid PR team is versatile and can expertly cover down on a broad number of functions: internal comms, external comms, executive comms, media relations, analyst relations, corporate social responsibility, thought leadership and marcom, and as I’ve long proposed, content marketing, among many others.

Employee 148

Employee Print Writing Survey 148

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . What is Earned Media? Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

MARCH 6, 2020

Public relations and communications professionals rely heavily on digital communication to spread brand awareness and messages, but some scenarios call for a more personal approach. Maintain Brand Consistency in Your Speeches. Practice also helps get rid of filler words such as “like” or “um.” Priscilla Osorio.

Publicity 112

Publicity How To Sports Conference 112

Critical Mention

NOVEMBER 5, 2019

Social Media Delivers Brand Clarity. Start delivering clear messages to your targeted audience about your brand and its products with social media. Another great benefit of networking across social media channels is the ability to ensure your business stays relevant by monitoring your audience.

Social Media 105

Social Media Media Customer Service Radio 105

Critical Mention

JULY 2, 2020

Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. By combining public relations and marketing, businesses get the most value out of their communication and media efforts. Builds a Strong Brand Presence. Further Engages Audiences

Marketing 89

Marketing eBook Pitching Radio 89

Critical Mention

AUGUST 6, 2020

With that said, choose a media database that lets you search for both local and international contacts. The more contacts you have, the more brand visibility your business gets. Option to Build & Export Media Contact Lists. Many organizations sell products or services that appeal to consumers all across the world.

Media 104

Media Radio Local Tools 104

Critical Mention

DECEMBER 13, 2019

With news content constantly spreading from online newspapers and magazines, blogs, trade publications and forums, it’s important to be able to track your online mentions to see what your audience thinks of you and your brand and to amplify your coverage on your own channels. Analyze Your Brand Publicity Values.

Analysis 105

Analysis Comparison Reputation Radio 105

Critical Mention

NOVEMBER 7, 2019

. “EKA is a government relations and public affairs firm specializing in political consulting, government relations, policy issues, and crisis communications strategy.” Just like Critical Mention, EKA follows the latest trends that aim at improving and maintaining brands. ” What are Your Favorite PR Trends?

Communications 81

Communications Crisis Communications Media Crisis 81

Critical Mention

NOVEMBER 18, 2019

Boost your Brand Awareness. The great advantage of having access to real-time media monitoring is that you can get notified of your specific mentions seconds after they appear on tv, radio, online news sites and social media channels. Receiving instant alerts is key to boosting your brand’s name. Until next time!

Viral 70

Viral Radio Media Sports 70

PR Insiders

MAY 5, 2021

Anytime you seek to promote your brand through media coverage, you probably have a target audience in mind. That could be high school sports, health, the environment, city government, education or a host of others. As much as possible we want to filter out those less likely to write about the client’s topic.

Pitching 78

Pitching Government Financial Survey 78

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. I’m still great friends with many TV producers and digital editors which helps me with developing new media strategies.

Journalism 78

Journalism Social Media Radio Fashion 78

Critical Mention

OCTOBER 29, 2019

Success in the PR world translates to knowing how to deliver captivating media pitches, interactive campaigns, detailed press releases and more. Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. Share Tweet Share.

Radio 92

Radio Television Social Media Sports 92

Critical Mention

JANUARY 24, 2020

Those types of “organic” coverage are considered earned media : publicly gained content that is written about you or your brand without paid promotion or advertising. Top Ways the Media Impacts Politics with Online News. Plus, breaking news gives talk-show and radio hosts topics to talk about as well.

Radio 101

Radio Media Television Social Media 101

Critical Mention

DECEMBER 6, 2019

Create Quality Social Media Content. Social media is one of the main places where online users go to engage and interact with brands and voice their opinions about products and brand experiences. Plus, it’s a place where users can gather information and form opinions of your brand as well.

Strategy 83

Strategy Communications Marketing Social Media 83

Critical Mention

DECEMBER 3, 2019

Have you ever clicked on an interesting article that refers to your industry or brand, only to find that you could not finish reading it unless you have to make a one-time purchase or sign up for a paid subscription? Early on in her career, she developed a passion for marketing, writing and anything within the communication field.

How To 90

How To Journalism Radio Newspapers 90

Critical Mention

NOVEMBER 13, 2019

Another would be to simply thank current clients for their commitment to your brand. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Publicity 74

Publicity Employee Analysis Radio 74

Communications Conversations

MARCH 29, 2019

Of course, I couldn’t write a post like this without nominating a couple people myself! I give you 15 up-and-coming social media and communications rock stars! Sarah Schoeneck, Media Relations Manager – Patterson Dental (nominated by Arik Hanson). Jordan has a true passion for communication and sports!

Social Media 128

Social Media Agriculture Marketing Media 128

Cision

AUGUST 16, 2016

What are some of the biggest pitching mistakes brands make? I could write a book on this topic. Companies who aren’t active on social media are missing out on an easy way to get their message to potential customers, friends of the company and the media. How do you envision the future of PR and media relations?

Television 120

Television Pitching Journalism Interviews 120

Communications Conversations

MAY 3, 2016

He mastered media relations managing information for national outlets like ESPN and Sports Illustrated. His popularity and ability to inspire students has played a critical role in the success of the school’s investor relations club where he has steadily grown his knowledge and responsibility.

Sports 0

Sports Leadership Internal International 0

Doctor Spin

MAY 21, 2021

Swedish brand Oatly sells oat milk. Facebook took on a stupid majority (“a media company that doesn’t produce any media is not a threat”). Red Bull took on a stupid majority (“extreme sports are only for reckless adrenaline junkies and not to be considered real sports”).

How To 52

How To Hotels Survey Employee 52

Bad Pitch Blog

APRIL 19, 2012

This has changed the roles in publishing as consumers and brands can now participate in a world once reserved to the fourth estate. Social/Curation: Social media is driving sharing and simultaneously creating/enabling curation. Passionate consumers seemingly find sport in revealing less than authentic claims.

Content Marketing 66

Content Marketing Marketing Journalism Consumer 66

prTini

MAY 31, 2016

The proliferation of new media outlets creates more targeted opportunities for clients, which naturally means that we in PR and media relations have to keep up with these new options and pursue them with our clients in mind. Does that align with the brand/product/service? But we must also ask: How is media evolving?

Media 28

Media Television Sports Travel 28

MaccaPR

APRIL 18, 2017

Cision , the King Kong of media relations directories, swells with 1.6 million media contacts (including 300,000 digital influencers) in its searchable database. It’s important to note that much of Cision’s data is provided by the media themselves, and is by its nature both broad and shallow. First, we start with.

How To 121

How To YouTube Pitching LinkedIn 121

Mindful Marketing

DECEMBER 17, 2015

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. I love theater, good writing, tennis and skiing. And if I have my druthers, co-writing a book on the same subject.

Communications 50

Communications Marketing Internal International 50

Stephen Waddington

DECEMBER 30, 2019

The greatest of these is the shift away from media relations as the dominant means of public engagement to working across all forms of media. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting. And then there are areas of practice that have moved more rapidly.

Government 103

Government Education Print Ethics 103

ZudePR

JULY 20, 2016

I’m a 43-year-old traditional-media-relations-guy-turned-digital-PR. When I’m not doing a good job for clients, I write about digital PR/marketing for publications including Social Media Examiner , SEMRush , PR Daily , PR Moment , MuckRack , and Business2Community. . #2: Take notes (yes, write in your book).

Digital PR 60

Digital PR SEO Small Business Blogging 60

Critical Mention

AUGUST 29, 2019

Public relations is a great way to help build your brand. If your organization already has an established brand, consider yourself lucky, as you don’t have to build it from scratch. . At the same time, managing PR can be tricky, even for established brands. Who you know can play a big role in building your brand.

Company 81

Company Brand Branding B2C 81